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Camping and Caravans - UK - December 2018

OVERVIEW
What you need to know
Covered in this Report
EXECUTIVE SUMMARY
The market
Two growth years for camping and caravanning but five-year picture remains flat
Static rentals, glamping, and motorhomes are most dynamic segments
Overseas volumes reach 1.7 million
Figure 1: Forecast of domestic camping and caravanning market, by number of trips, 2013-23
Figure 2: Forecast of overseas camping and caravanning market, by number of trips, 2013-23
Companies and brands
Leading holiday park groups investing heavily
Figure 3: Leading UK holiday park operators, by number of sites as of November 2018
Around 9,000 camping and caravan sites in UK
Eurocamp is leading overseas brand
Trend towards aggregation
The consumer
Camping and caravanning up two percentage points since 2016
Figure 4: Experience of camping and caravanning in the past three years, January 2013-October 2018
Budget holiday and back to nature are key motivations
Figure 5: Attractions of camping and caravanning, October 2018
Secondary spend opportunities rising in importance
Figure 6: Popular facilities and services on a camping/caravan site, October 2018
Strong premium lodge and glamping potential
Figure 7: Popular premium products and services on a camping/caravan site, October 2018
Adult-only trend reaches camping and caravanning
Figure 8: Camping and caravanning opportunities, October 2018
What we think
ISSUES AND INSIGHTS
Glamping’s second wave
The facts
The implications
Natural healing
The facts
The implications
Age of survival
The facts
The implications
Heatwave spikes could become common
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
Domestic volumes up 5% over part two years but five-year trend is flat
Overseas volumes reach an estimated 1.7 million
Static rentals and glamping are most dynamic segments
Motorhome production backs up evidence of rising consumer demand
Weather impact
MARKET SIZE AND FORECAST
Camping and caravanning boosted by heatwave summer…
…but still lags behind its ‘staycation peak’
Figure 9: Camping and caravanning, by volume (trips taken), domestic and overseas, 2013-23
Figure 10: Camping and caravanning market, by value (expenditure)*, 2013-23
Forecast
Figure 11: Forecast of domestic camping and caravanning market, by number of trips, 2013-23
Figure 12: Forecast of overseas camping and caravanning market, by number of trips, 2013-23
Figure 13: Forecast of domestic camping and caravanning market, by value, 2013-23
SEGMENT PERFORMANCE
Static rentals and glamping show biggest increases
Figure 14: Volume of domestic camping and caravanning trips, by segment, 2013-17
Premium upgrades driving up spending on statics
Figure 15: Expenditure on domestic camping and caravanning trips, by segment, 2013-17
MARKET BACKGROUND
Consumers cautious amid Brexit uncertainty
Figure 16: UK average weekly earnings (excluding bonuses)* vs CPI inflation, percentage change year on year, January 2017-October 2018
Heatwave summer triggers new record high for domestic tourism
Figure 17: Trends in the number and value of domestic holidays taken by UK residents, 2012-17
Overseas holidays also reach record high but growth now slowing
Figure 18: Trends in the number and value of overseas holidays taken by UK residents, 2012-17
Further falls in Pound could boost camping and caravanning
Figure 19: Spot exchange rate, Pound Sterling versus euro, June 2016-November 2018
Rising pump prices likely to stimulate breaks closer to home
Figure 20: Petrol costs (unleaded 95 octane), January 2014-October 2018
Motorhome production shows rapid increase
Figure 21: UK leisure caravan production statistics, 2010-17
Impact of weather on camping and caravanning
Figure 22: UK annual weather trends and % volume change in camping and caravanning, 2012-17
COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
Park operators are largest players in a fragmented market
Around 9,000 camping and caravan sites in UK
Eurocamp/Al Fresco are the leading overseas brands
Rise of aggregators
New product development
MARKET SHARE
Holiday parks
Parkdean Resorts
Haven Leisure
Park Holidays UK
Darwin Escapes
Other park operators
Hoseasons
Figure 23: Leading UK holiday park operators, by number of sites as of November 2018, and revenue 2016-17
Campsites and caravan sites
The Caravan and Motorhome Club
The Camping and Caravanning Club
Emergence of aggregators
Glamping
Overseas camping and caravanning
Eurocamp
Others
LAUNCH ACTIVITY AND INNOVATION
Holiday park investment
Pet-friendly parks
Escorted motorhome tours
New motorhome hire models
‘Second wave’ of glamping
THE CONSUMER – WHAT YOU NEED TO KNOW
Market penetration up two percentage points but still down on 2013 levels
Demand for glamping has tripled since 2016
Budget break and back to nature are leading motivations
Secondary spend opportunities play a growing role in consumer decisions
Premium accommodation growing in popularity
Overseas potential
Adult-only camping and caravanning
EXPERIENCE OF CAMPING AND CARAVANNING
Market penetration up two percentage points since 2016
Figure 24: Experience of camping and caravanning in the past three years, January 2013-October 2018
Statics, glamping and touring demand have risen
Figure 25: Experience of camping and caravanning in the past three years, February 2016-October 2018
Almost half of families go camping or caravanning
Figure 26: Experience of camping and caravanning in the past three years, by age group, October 2018
Premium products increasing but affordability remains key
Figure 27: Profile of campers/caravanners in the past three years, by socio-economic group, October 2018
Figure 28: Profile of campers/caravanners in the past three years, by household income, October 2018
Large potential scope for expanding consumer base
Figure 29: Potential interest in camping and caravanning among those who have not been in the past three years, October 2018
South West is dominant region but Lake District on upward trend
Figure 30: Destinations visited on a camping/caravanning holiday in the past three years, October 2018
France and Spain are leading overseas destinations
Figure 31: Overseas destinations visited on a camping/caravanning holiday in the past three years, October 2018
Younger Millennials and Londoners favour camping abroad
ATTRACTIONS OF CAMPING AND CARAVANNING
Low-cost holiday is leading attraction
‘Back to nature’ is second biggest draw
Escaping tourist crowds has growing appeal
Figure 32: Attractions of camping and caravanning, October 2018
Secure outdoor play valued by mums
Figure 33: Attractions of camping and caravanning, for families, October 2018
Figure 34: Attractions of camping and caravanning, by type of holiday, October 2018
Figure 35: Attractions of camping and caravanning, recent customers versus ‘future potentials’, October 2018
Figure 36: Attractions of camping and caravanning, domestic versus overseas customers, October 2018
CAMPING AND CARAVANNING – FACILITIES & SERVICES
Facilities and services are becoming a key driver
Figure 37: Popular facilities and services on a camping/caravan site, October 2018
Splash facilities are key in family parks market
Figure 38: Popular facilities and services on a camping/caravan site among families, October 2018
Figure 39: Attractions of camping and caravanning, domestic versus overseas customers, October 2018
Strong interest in premium lodge and glamping products
Millennials prepared to pay for extra services
Figure 40: Popular premium products and services on a camping/caravan site, October 2018
Women far more interested than men in premium products
Figure 41: Popular premium products and services on a camping/caravan site, by gender, October 2018
Figure 42: Popular premium products and services on a camping/caravan site, domestic versus overseas customers, October 2018
CAMPING AND CARAVANNING – BEHAVIOURS & OPPORTUNITIES
Camping and caravanning enthusiasts
Nearcation breaks
The heatwave effect
Figure 43: Camping and caravanning behaviour and attitudes, October 2018
Affluent families show overseas potential
Figure 44: Camping and caravanning opportunities, October 2018
Adult-only trend
Into the wild
Learning to survive
APPENDIX – DATA SOURCES, ABBREVIATIONS, AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology
APPENDIX – MARKET SIZE AND FORECAST
Figure 45: Forecast of domestic camping and caravanning market, by number of trips, 2018-23
Figure 46: Forecast of overseas camping and caravanning market, by number of trips, 2018-23
Figure 47: Forecast of domestic camping and caravanning market, by value, 2018-23
Forecast methodology

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