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Days Out - UK - April 2004

INTRODUCTION AND ABBREVIATIONS
Definitions
Consumer research
ACORN
 ABBREVIATIONS
SUMMARY OF KEY REPORT FINDINGS
Days out market recovering
Government tourism strategy
No change among the most visited type of attractions
Top attractions still pulling them in
The main players
Where consumers have been
Affordability the most important factor
Finding out information
The future
MARKET FACTORS
The UK tourist industry
Figure 1: Domestic and overseas visitors, trips/visits and spend, 2000-02
Tourism strategy
Population trends
Figure 2: Population trends, by age, 2002-06
Socio-economic structure
Figure 3: Population trends, by socio-economic group, adults aged 15+, 2002-06
PDI and consumer expenditure
Figure 4: PDI and consumer expenditure, 1998-2009
Seasonal opening
Other factors to impact the days out market
MARKET SIZE AND TRENDS
Figure 5: Estimated trends in visits for visitor attractions, 1998-2004
MARKET SEGMENTATION
Figure 6: Days out attractions, by category, 2002
Major paid-admission attractions
Figure 7: Examples of major paid-admission attractions in the UK, by visitor numbers, 2001 and 2002
Major free-admission attractions
Figure 8: Examples of major free-admission attractions in the UK, 2001 and 2002
 MUSEUMS AND ART GALLERIES
Figure 9: Major museum and art galleries in the UK, 2001 and 2002
Figure 10: Profile of UK museums/art gallery visitors, by demographic sub-group, 2002 and 2003
 HISTORIC PROPERTIES
Figure 11: Major historic properties in the UK, 2001 and 2002
 VISITOR/HERITAGE CENTRES
Figure 12: Major visitor/heritage centres in the UK, 2001 and 2002
 GARDENS
Figure 13: Major gardens in the UK, 2001 and 2002
Figure 14: Profile of UK garden visitors, by demographic sub-group, 2002 and 2003
 WORKPLACES
Figure 15: Major workplaces in the UK, 2001 and 2002
 COUNTRY PARKS
Figure 16: Major country parks in the UK, 2001 and 2002
Figure 17: Profile of UK country park visitors, by demographic sub-group, 2002 and 2003
 WILDLIFE SITES
Figure 18: Major wildlife sites in the UK, 2001 and 2002
Figure 19: Profile of UK wildlife site visitors, by demographic sub-group, 2002 and 2003
 PLACES OF WORSHIP
Figure 20: Major places of worship in the UK, 2001 and 2002
 FARMS
Figure 21: Major farms in the UK, 2001 and 2002
Figure 22: Profile of UK farm visitors, by demographic sub-group, 2002 and 2003
 LEISURE/THEME PARKS
Figure 23: Major leisure/theme parks in the UK, 2001 and 2002
Figure 24: Profile of UK leisure/theme park visitors, by demographic sub-group, 2002 and 2003
 STEAM/HERITAGE RAILWAYS
Figure 25: Major steam/heritage railways in the UK, 2001 and 2002
Figure 26: Profile of UK steam/heritage railway visitors, by demographic sub-group, 2002 and 2003
THE SUPPLY STRUCTURE
Days out market leaders
Figure 27: Days out market leaders*, by turnover, 2002/03†
The Tussauds Group Limited
Figure 28: The Tussauds Group Limited, financial profile, 2001 and 2002
The London Eye Company
Figure 29: The London Eye Company Limited, financial profile, 2001 and 2002
The National Trust
Figure 30: The National Trust key statistics, 2002 and 2003
Figure 31: Turnover from The National Trust (Enterprises) Limited, 2002 and 2003
The National Trust's top ten paid-admission properties
Figure 32: The National Trust top ten properties open at a charge, 2002 and 2003
Historic Royal Palaces
Figure 33: Historic Royal Palaces, financial profile, 2002 and 2003
Blackpool Pleasure Beach
Figure 34: Blackpool Pleasure Beach Limited, financial profile, 2001 and 2002
Legoland Windsor Park Limited
Figure 35: Legoland Windsor Park Limited, financial profile, 2001 and 2002
Merlin Entertainments Group Limited
Figure 36: Merlin Entertainments Group Ltd, financial profile, 2002 and 2003
Leisure Parcs
Figure 37: Leisure Parcs, financial profile, 2000-02
The Eden Project
Figure 38: The Eden Project, financial profile, 2002 and 2003
THE CONSUMER
Figure 39: Places visited for a day out in the last 12 months, 2000-03
Most popular places visited for a day out in the last 12 months
Figure 40: Most popular places visited for a day out in the past 12 months, by demographic sub-group, December 2003
Figure 41: Most popular places visited for a day out in the past 12 months, by lifestage, Mintel’s Special Groups and respondents' own children, December 2003
Figure 42: Most popular places visited for a day out in the past 12 months, by marital and working status, household size, car ownership, region and ACORN categories, December 2003
Figure 43: Most popular places visited for a day out in the past 12 months, by media usage, supermarket usage and commercial TV viewing, December 2003
Next most popular places visited for a day out in the last 12 months
Figure 44: Next most popular places visited for a day out in the past 12 months, by demographic sub-group, December 2003
Figure 45: Next most popular places visited for a day out in the past 12 months, by lifestage, Mintel’s Special Groups and respondents’ own children, December 2003
Figure 46: Next most popular places visited for a day out in the past 12 months, by marital and working status, household size, car ownership, region and ACORN categories, December 2003
Figure 47: Next most popular places visited for a day out in the past 12 months, by media usage, supermarket usage and commercial TV viewing, December 2003
Sources of information for days out
Figure 48: Sources of information for days out, 2000-03
Most popular sources of information for days out by demographic analysis
Figure 49: Most popular sources of information for days out, by demographic sub-group, December 2003
Figure 50: Most popular sources of information for days out, by lifestage, Mintel’s Special Groups and respondents’ own children, December 2003
Figure 51: Most popular sources of information for days out, by marital and working status, household size, car ownership, region and ACORN categories, December 2003
Figure 52: Most popular sources of information for days out, by media usage, supermarket usage and commercial TV viewing, December 2003
Next most popular sources of information
Figure 53: Next most popular sources of information for days out, by demographic sub-group, December 2003
Figure 54: Next most popular sources of information for days out, by lifestage, MIntel’s Special Groups and respondents’ own children, December 2003
Figure 55: Next most popular sources of information for days out, by marital and working status, household size, car ownership, region and ACORN categories, December 2003
Figure 56: Next most popular sources of information for days out, by media usage, supermarket usage and commercial TV viewing, December 2003
CONSUMER OPPORTUNITIES AND TARGETING
Factors influencing the choice of venue for a day out
Figure 57: Factors influencing the choice of venue for a day out, 2000-03
The most popular factors influencing the choice of venue for a day out
Figure 58: Most popular factors influencing the choice of venue for a day out, by demographic sub-group, December 2003
Figure 59: Most popular factors influencing the choice of venue for a day out, by lifestage, Mintel’s Special Groups and respondents’ own children, December 2003
Figure 60: Most popular factors influencing the choice of venue for day out, by marital and working status, household size, car ownership, region and ACORN categories, December 2003
Figure 61: Most popular factors influencing the choice of venue for a day out, by media usage, supermarket usage and commercial TV viewing, December 2003
Next most popular factors influencing the choice of venue for a day out
Figure 62: Next most popular factors influencing the choice of venue for a day out, by demographic sub-group, December 2003
Figure 63: Next most popular factors influencing the choice of venue for a day out, by lifestage, Mintel’s Special Groups and respondents’ own children, December 2003
Figure 64: Next most popular factors influencing the choice of venue for a day out, by marital and working status, household size, car ownership, region and ACORN categories, December 2003
Figure 65: Next most popular factors influencing the choice of venue for a day out, by media usage, supermarket usage and commercial TV viewing, December 2003
 VENUE TARGET GROUPS
Figure 66: Days out target groups, by all venues, December 2003
Figure 67: Days out target groups, by factors that influence attendance at venues, December 2003
Figure 68: Days out target groups, by sources of information, December 2003
 SOURCE OF INFORMATION TARGET GROUPS
Figure 69: Source of information target groups, by days out venues, December 2003
Figure 70: Source of information target groups, by factors that influence attendance at venues, December 2003
Figure 71: Source of information target groups, by sources of information, December 2003
Optimum target groups
Figure 72: CHAID analysis of popular days out, December 2003
THE FUTURE
Recovered growth in the days out market
Forecast increase in UK tourism
Tourism strategy
Innovation in the marketplace
Influence of the Internet set to grow
FORECAST
Figure 73: Forecast of the days out market, by volume, 2004-09
Innovation and investment will help the market
Factors incorporated

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