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Travel Tech - US - July 2017

OVERVIEW
What you need to know
Definition
EXECUTIVE SUMMARY 
The issues
Working against the clock
Device availability is a concern
Figure 1: Issues with travel tech, April 2017
Lack of knowledge could stifle emerging tech
Figure 2: Travel tech: use and interest – Select items, April 2017
Crowded market saturates newcomers
The opportunities
Young fathers driving travel tech
Figure 3: Other travel tech – Any use and interest, all travelers vs fathers, April 2017
Device ownership supports software growth
Figure 4: Personal ownership of laptops, tablets, and smartphones, 2015 vs 2017
Autonomy, trust key for travelers
Figure 5: Tech used for researching, April 2017
Device dependence encourages travel use
Figure 6: Dependence on travel tech, April 2017
What it means
THE MARKET – WHAT YOU NEED TO KNOW
The immense landscape of travel tech services
Tech interest driven by demographic differences
Frequent use of digital research common
Growing vacations market helps to drive growth
TRAVEL TECH SERVICES LANDSCAPE
Inspiration
Ground transportation
Alternative accommodations
Tours and activities
Travel deals sites
OTAs
Metasearch
THE AMERICAN TRAVELER
The domestic traveler
Figure 7: The domestic traveler, by key demographics, April 2017
The international traveler
Figure 8: The international traveler, by key demographics, April 2017
The business traveler
Figure 9: The business traveler, by key demographics, April 2017
The leisure traveler
Figure 10: The leisure traveler, by key demographics, April 2017
MARKET PERSPECTIVE
Six in 10 leisure travelers looked at travel media
Online booking highest for hotels, airlines
Almost three quarters of mobile device owners use mobile apps daily
MARKET FACTORS 
Vacation and tourism on the rise
Smartphone, laptop, tablet ownership up
Figure 11: Personal ownership of laptops, tablets, and smartphones, 2015 vs 2017
Older Millennial population growing as they enter key spending years
Figure 12: Population by age, 2012-22
Venture capital funding pouring into travel start-ups
KEY TRENDS – WHAT YOU NEED TO KNOW 
Device access becoming easier
Difficult to differentiate
Efficient, constantly updating tech will rise
WHAT’S WORKING?
Losing items while travel may no longer be an issue
Charging on the go
Bigger tech partnering with start-ups
Last minute ticket options open up spontaneous entertainment
WHAT’S STRUGGLING?
Maintaining entertainment hardware in transit
Crowded software market makes it difficult to stand out
Generic, desktop-focused services suffer
Too much data
Dependence requires reliability
WHAT’S NEXT?
Timely help with chatbots, AI
Wearable tech changing leisure, business travel
Keeping up with fluctuating travel plans
Synchronizing, updating itineraries
Incorporating biometrics into ticketing
THE CONSUMER – WHAT YOU NEED TO KNOW 
Travelers want brief, inspiring overviews of destinations
Online booking direct through a travel provider is preferred
Almost nine in 10 travel with a mobile device
Photos popular, WiFi essential
Interest in virtual services at hotels
Updates important to flyers
Gadgets enjoyed in the air
Travelers less comfortable with emerging tech
Connection is key while traveling
Hacking a concern
TECH USED FOR RESEARCHING 
Getting comfortable before travel
Figure 13: Tech used for researching, April 2017
Younger adults more likely to use new sources
Figure 14: Tech used for researching – Select items, by age, April 2017
Fathers use more resources
Figure 15: Tech used for researching, by gender and parental status, April 2017
Business, international travelers do their research
Figure 16: Tech used for researching, by type of travel – Net, April 2017
TECH USED FOR BOOKING
Direct booking remains popular despite new options
Figure 17: Royal Caribbean "Come Seek" TV Commercial, October 2015
Figure 18: Tech used for booking, April 2017
Younger adults more open to alternative booking
Figure 19: Tech used for booking, by age, April 2017
International, business travelers keep booking options open
Figure 20: Tech used for booking, by type of travel, April 2017
DEVICES USED WHILE TRAVELING
Multi-purpose devices dominate
Figure 21: Devices used while traveling, April 2017
Most travel with few devices
Figure 22: Devices used while traveling, by number of devices, April 2017
Younger adults feel the need to travel with more
Figure 23: Devices used while traveling, by age, April 2017
Business travelers need more
Figure 24: Devices used while traveling – Select items, by type of travel, April 2017
TECH USED WHILE TRAVELING
Photos, WiFi essential in travel
Figure 25: Tech used while traveling, April 2017
Young adults entertain themselves digitally
Figure 26: Tech used to entertain while traveling, by age, April 2017
Women aged 18-34 are content creators on trips
Figure 27: Tech used while traveling, by gender and age, April 2017
Business travelers need tech to be entertained
Figure 28: Tech used while traveling, by type of travel, April 2017
HOTEL TECH – USE AND INTEREST 
Integrated hotel experience breaking through
Figure 29: Hotel tech: use and interest, April 2017
Parents, particularly dads, interested in engaging accommodations
Figure 30: Hotel tech – Any use or interest, by gender and parental status, April 2017
Business hotel guests use new tech
Figure 31: Hotel tech – Any use or interest, by type of travel, April 2017
AIRLINE AND AIRPORT TECH – USE AND INTEREST 
Travelers want to be in control at airports
Figure 32: Airline and airport tech – Use and interest, April 2017
Business travelers need tech at airport
Figure 33: Airline and airport tech – Any use and interest, by type of travel, April 2017
IN-FLIGHT TECH – USE AND INTEREST
In-flight entertainment still enjoyed
Figure 34: In-flight tech: use and interest, April 2017
Fathers care about their in-flight tech
Figure 35: In-flight tech – Any use or interest, by gender and parental status, April 2017
Business travelers depend on in-flight amenities
Figure 36: In-flight tech – Any use or interest, by type of travel, April 2017
OTHER TRAVEL TECH – USE AND INTEREST
Emerging travel tech faces potential public pushback
Figure 37: Other travel tech: use and interest, April 2017
Fathers see use in integrated travel tech
Figure 38: Other travel tech – Any use and interest, by gender and parental status, April 2017
Business travelers enjoy the extras
Figure 39: Other travel tech – Any use and interest, by type of travel, April 2017
DEPENDENCE ON TRAVEL TECH
Mobile devices essential to travel
Figure 40: Dependence on travel tech, April 2017
Non-mothers depend on mobile devices, fathers want faster
Figure 41: Dependence on travel tech, by gender and parental status, April 2017
Business travelers have unique necessities
Figure 42: Dependence on travel tech, by type of travel, April 2017
ATTITUDES TOWARD INTEGRATED TRAVEL TECH
Travelers want services in one place
Figure 43: Attitudes toward integrated travel tech, April 2017
Parents, particularly fathers, want assistance
Figure 44: Attitudes toward integrated travel tech, by gender and parental status, April 2017
ISSUES WITH TECH WHILE TRAVELING
Digital security a concern for travelers
Figure 45: Issues with tech while traveling, April 2017
Older adults worried about security, younger need working devices
Figure 46: Issues with tech while traveling, by age, April 2017
Non-parents more concerned
Figure 47: Issues with tech while traveling, by parental status, April 2017
Multiple-device users more dependent on technology
Figure 48: Issues with tech while traveling, by number of devices used, April 2017
APPENDIX – DATA SOURCES AND ABBREVIATIONS
Data sources
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

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