Wine - UK - January 1999

INTRODUCTION AND ABBREVIATIONS
EXECUTIVE SUMMARY
MARKET DRIVERS
Figure 1: Sterling exchange rates and average import prices for wine, 1993-97
Figure 2: Rates of excise duty on wine*, 1993-99
Figure 3: Projected demographic changes in the UK adult population, by age group, 1994-2002
Figure 4: UK consumption of alcoholic drinks, 1981-96
Figure 5: Wine consumption in selected countries, 1970-97
MARKET SIZE AND TRENDS
Figure 6: The UK market for still wine of fresh grape, 1993-98
Figure 7: The UK market for still wine of fresh grape, by colour, 1994-98
MARKET SEGMENTATION
Figure 8: The UK market for white still wine of fresh grape, 1993-98
Figure 9: The UK market for red/rosé still wine of fresh grape, 1993-98
THE SUPPLY STRUCTURE
Figure 10: Imports of still wine of fresh grape, 1993-97
Figure 11: Imported still wine of fresh grape, by country, by volume, 1993-97
Figure 12: Imported still wine of fresh grape, by country, by value, 1993-97
Figure 13: Still wine imports, by quality and volume, 1996 and 1997
Figure 14: Still wine imports by quality, colour and method of shipment, 1997
Figure 15: Still wine of fresh grape brand shares, by volume, 1994-98
ADVERTISING AND PROMOTION
Figure 16: Main monitored media advertising expenditure on still unfortified wine of fresh grape, 1994-98
Figure 17: Main monitored media advertising expenditure on still wine of fresh grape, by major advertisers, 1997
DISTRIBUTION
Figure 18: Distribution of still wine of fresh grape, 1994-98
Figure 19: Off licence sales of still wine of fresh grape, 1994-98
Figure 20: Leading UK specialist off licence chains, 1997
Figure 21: Sales of still wine of fresh grape in off licences, by type of packaging, 1994-98
THE CONSUMER
Figure 22: Frequency of drinking bottled table wine, 1994-98
Figure 23: Frequency of drinking bottled table wine, by demographic sub-group, 1996 and 1998
Figure 24: Drinkers of bottled table wine, by type, 1994-98
Figure 25: Response to the statement "I am prepared to pay more for good quality wine", 1996-98
Figure 26: Type of wine drunk by Wine Buffs/Tipplers, 1998
Figure 27: Attitudes to buying wine, March 1994, February 1996, June 1997 and September 1998
Figure 28: Attitudes to buying wine, by demographic sub-group, September 1998
THE FUTURE
FORECAST
Figure 29: Forecast sales of the UK market for still wine of fresh grape, 1998-2003