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The Leisure Outlook - UK - April 2017

KEY FINDINGS
Overall leisure activity has increased as consumers become more fitness-orientated and pubs broaden their offer
CURRENT PARTICIPATION IN LEISURE ACTIVITIES
Consumers are as likely to have ordered a takeaway in the last month as have eaten at a pub
Figure 1: Participation in leisure activities, January 2017
SEASONAL CHANGES IN LEISURE ACTIVITY PARTICIPATION
Many leisure activities centred around food and alcohol are consistent across the year
Figure 1: Participation in leisure activities, once a month or more, food and drink related, January 2016 vs January 2017
Activities that are more family orientated have seasonal trends
Figure 2: Participation in leisure activities, once a month or more, non-food and drink related, January 2016 vs January 2017
ANNUAL CHANGES IN LEISURE ACTIVITY PARTICIPATION
Overall leisure activity has increased as consumers are feeling positive about the future
Figure 3: Participation in leisure activities, once a month or more, January 2016 vs January 2017
Figure 4: Consumer spending habits of 'spare money', January 2017
Rise in gym and visitor attractions attendance over the last 12 months
Expansion of home food delivery could challenge the pub and restaurant industry
Nightclub and late-night bar visits are up
SPENDING ON LEISURE ACTIVITIES
Pubs can gain more food spend
Figure 5: Leisure activity spend, January 2017
Consumers shift their spend when drinking in pubs and dining at table serviced restaurants
Late night spending is up…
…as is spend on meals in pubs and fast food restaurants
Figure 6: Leisure activity spend, January 2016 vs January 2017
PUB ACTIVITIES
Quality food and child friendly atmosphere are increasingly a driving force behind pub visitation
Pubs need to ensure they have an online presence
Figure 7: Pub/bar activity, January 2016 vs January 2017
WHAT IT MEANS
The leisure industry is poised to benefit from consumers’ confidence

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