Automotive Innovations - US - April 2017

OVERVIEW
What you need to know
Definition
EXECUTIVE SUMMARY 
The issues
Auto manufacturer infotainment systems disappoint
Figure 1: Consumer Reports infotainment satisfaction ratings, June 2016
Less driving leads to less interest in syncing phones
Figure 2: Smartphone and infotainment features, by driving distance and time spent driving, January 2017
Consumers aren’t buying the self-driving hype
Figure 3: Attitudes toward self-driving cars, January 2017
The opportunities
Younger consumers want to stream their preferred music
Figure 4: Smartphone and infotainment features, by age, January 2017
Parents want to use social media on the road
Figure 5: Attitudes toward auto innovations, by gender and parental status, January 2017
Oldest consumers may seek self-driving tech to regain lost mobility
Figure 6: Attitudes toward self-driving cars, by generation, January 2017
What it means
THE MARKET – WHAT YOU NEED TO KNOW
Legislation may be a barrier to self-driving cars
Consumers are doing more driving than ever
Age of vehicles on the road may increase demand for new technology
MARKET FACTORS 
Legislation can crash self-driving before it starts
Miles driven by consumers
Figure 7: Total highway miles traveled, 2000-15
Aging vehicles may create demand more newer vehicles, more tech features
Figure 8: Average age of vehicles, 1996-2016
KEY PLAYERS – WHAT YOU NEED TO KNOW 
Auto manufacturers still experiencing pain points with infotainment
Android and Apple infotainment systems gain additional brands
Mobileye is an industry leader in advanced driver systems
The race to automation
WHAT’S WORKING?
Android Auto and Apple CarPlay gain additional models
Mobileye’s success in industry leads to buyout from Intel
Fiat-Chrysler’s Uconnect 8.4 highest rated infotainment system
Hyundai’s Blue Link ranks second
WHAT’S STRUGGLING?
Ford’s MyFord/MyLincoln Touch
Toyota’s Entune
Cadillac Cue
WHAT’S NEXT?
Acquisitions helps auto manufacturers enter tech space
Ford and Toyota team up on SmartDeviceLink consortium
Self-driving car races
The race to automation
Waymo
Uber
General Motors
Toyota
Ford
Tesla
THE CONSUMER – WHAT YOU NEED TO KNOW 
Distance and time spent driving lead to different attitudes and desires
Younger consumers want streaming apps while they drive
Parents want to use social media on the road
Consumers aren’t ready to trust self-driving technology yet
DRIVING TIMES AND DISTANCES 
Time and distance driving
Figure 9: Time spent driving, January 2017
Figure 10: Driving distance, January 2017
Employment leads to more driving
Figure 11: Driving time and distance, by employment status, January 2017
SMARTPHONE AND INFOTAINMENT FEATURES
Built-in navigation leads options
Figure 12: Smartphone and infotainment features, January 2017
Younger consumers want music streaming music apps while they drive
Figure 13: Smartphone and infotainment features, by age, January 2017
Parents want vehicle sourced data service
Figure 14: Smartphone and infotainment features, by number of children under 18 in the household, January 2017
Voice commands appealing to those with longer drives
Figure 15: Smartphone and infotainment features, by driving distance and time spent driving, January 2017
VEHICLE TRACKING AND NOTIFICATIONS
Location and accident alerts appealing to more than four in 10 vehicle owners
Figure 16: Vehicle tracking and notifications, January 2017
Parents find value in tracking technology
Figure 17: Vehicle tracking and notifications, by parental status, January 2017
Vehicle diagnostics appealing to consumers who drive more
Figure 18: Vehicle tracking and notifications, by driving distance and time spent driving, January 2017
SAFETY AND CONVENIENCE INNOVATIONS
Blind spot detection tops consumer interest
Figure 19: Safety and convenience innovations, January 2017
Safety features garner largest share of consumer’s interest
Figure 20: TURF Analysis –Safety and convenience features, January 2017
Women more likely than men to want safety features
Figure 21: Safety and convenience innovations, by gender, January 2017
Younger generations interested in a self-parking car
Figure 22: Safety and convenience features, by generation, January 2017
Some heavy drivers wouldn’t mind replacing keys with their phone
Figure 23: Safety and convenience innovations, by driving distance and time spent driving, January 2017
ATTITUDES TOWARD AUTO INNOVATIONS
Nearly everyone agrees it is dangerous to use a phone on the road
Figure 24: Attitudes toward auto innovations, January 2017
Younger generations want to use social media on the road
Figure 25: Attitudes toward auto innovations, by generation, January 2017
Parents, especially fathers would like to use social media on the road
Figure 26: Attitudes toward auto innovations – Social media, by gender and parental status, January 2017
Pre-order at a drive-thru?
Figure 27: Attitudes toward auto innovations – Drive-thru ordering, by gender and parental status, January 2017
Dedicated phone spaces desired by those who drive more
Figure 28: Attitudes toward auto innovations – dedicated space for mobile device, by driving distance and time spent driving, January 2017
Consumers want to regain lost productivity on longer drives
Figure 29: Attitudes toward auto innovations – multitasking, by driving distance and time spent driving, January 2017
ATTITUDES TOWARD SELF-DRIVING CARS
Consumers aren’t buying the self-driving car hype
Figure 30: Attitudes toward self-driving cars, January 2017
Younger adults not very optimistic on self-driving cars
Figure 31: Attitudes toward self-driving cars, by age, January 2017
Older adults may regain mobility with self-driving technology
Figure 32: Attitudes toward self-driving cars, by generation, January 2017
Men are more bullish than women on a self-driving future
Figure 33: Attitudes toward self-driving cars, by gender, January 2017
Longer drives lead to increased trust in self-driving tech
Figure 34: Attitudes toward self-driving cars, by driving distance and time spent driving, January 2017
AUTO INNOVATION CLUSTER ANALYSIS
Vehicle owners classified into three different segments
Figure 35: Auto innovations segments, January 2017
Fun and Safety
Characteristics
Opportunities
Figure 36: Profile of Fun and Safety car owners, January 2017
Carefree Drivers
Characteristics
Opportunities
Figure 37: Profile of Carefree Drivers car owners, January 2017
Focused Drivers
Characteristics
Opportunities
Figure 38: Profile of Focused Drivers car owners, January 2017
APPENDIX – DATA SOURCES AND ABBREVIATIONS
Data sources
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
APPENDIX – TURF ANALYSIS 
Methodology