Author: Mintel Group Ltd.
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Consumers and Credit Cards - US - July 2016
Overview
 
What you need to know 
Consumers can be influenced by strategic marketing messages during the credit card application process as they compare how various rewards and incentive programs meet their individual needs. Demographics play a role in which card types are most likely to meet their criteria and how marketers might alleviate any concerns about taking on new debt. 

Definition 
The purpose of this Report is to gain a better understanding of consumers’ attitudes and behaviors toward credit cards. The application process is also addressed to uncover potential pain points or opportunities for credit card providers. For more information about general payment preferences and behaviors, refer to Mintel’s Report Consumer Payment Preferences and Behaviors – US, August 2016.

This report is supplied in accordance with Mintel's terms and conditions.  
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