Author: Mintel Group Ltd.
Last saved by: HTTP server

Health and Fitness Clubs - UK - July 2016

OVERVIEW
What you need to know
Products covered in this Report
EXECUTIVE SUMMARY
The market
Low-cost boom steps up growth
Figure 1: Forecast of consumer spending on private health and fitness clubs, 2011-21
Affordable access attracts new users
Figure 2: Forecast of private health and fitness club user numbers, 2011-21
Companies and brands
PureGym bulks up
Figure 3: Leading private health and fitness club operators, by number of sites, June 2016
The consumer
Low-cost revolution not yet changing market make-up
Figure 4: Use of health and fitness clubs, April 2014-May 2016
Club members getting their money’s worth
Figure 5: Frequency of visiting private health and fitness clubs, May 2016
Payment models working to improve flexibility
Figure 6: Methods of payment for use of private health and fitness clubs, May 2016
Swimmers splash out beyond gym-based mainstream
Figure 7: Private health and fitness club activities, May 2016
Multiple motivations offer value for money – but not without risk
Figure 8: Motivations for joining a private health and fitness club, May 2016
Retention issues are not about results
Figure 9: Satisfaction of current users with progress towards private health and fitness club goals, May 2016
Loyalty schemes point the way to new members
Figure 10: Interest in incentives for private health and fitness club membership, May 2016
What we think
ISSUES AND INSIGHTS
Will new technologies offer equal opportunities for all?
The facts
The implications
Will the Government’s new sport and activity policy change the game?
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
Low-cost boom steps up growth
Affordable access attracts new users
Sales focus on more than membership
Expanding provision widens pool of potential customers
Exercise for health policy to open new doors
MARKET SIZE AND FORECAST
Low-cost segment leads spending growth
Figure 11: Value of the UK private health and fitness club market, 2011-21
Forecast
Figure 12: Forecast of consumer spending on private health and fitness clubs, 2011-21
More clubs, more members
Figure 13: Private health and fitness club user numbers, 2011-21
Forecast
Figure 14: Forecast of private health and fitness club user numbers, 2011-21
Forecast methodology
MARKET SEGMENTATION
Adding value beyond the studio and gym
Figure 15: Consumer spending in private health and fitness clubs, 2014-16
MARKET DRIVERS
‘Strong is the new skinny’
Figure 16: Monthly or more frequent participation in sport and fitness activities, October 2014-September 2015
Public policy switches from sport to health
Figure 17: Actions considered important to staying healthy, August 2015
Consumer caution tempers rising incomes boost
Figure 18: Personal disposable income, 2010-20
Growth in club numbers improving access
Figure 19: Private health and fitness facilities*, by region, March 2015
Clubs and users switched on to technology
Figure 20: Plans to purchase or upgrade a smartwatch, by timescale, December 2015
Operators sign up for mass participation events
COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
PureGym powers ahead
Competition and fragmentation fuel M&A activity
Immersive fitness offers a more engaging experience
Collaborations stretch from mass events to exclusive labels
Expansion plans backed by adspend growth
MARKET SHARE
PureGym bulks up on venue numbers…
Figure 21: Leading private health and fitness club operators, by number of sites, June 2016
…and leads on memberships as a result
Figure 22: Leading private health and fitness club operators, by estimated membership numbers, June 2016
Mergers still offering a short-cut to growth
LAUNCH ACTIVITY AND INNOVATION
Snap Fitness cracks on with expansion plans
Industry jumps into immersive fitness trend
Taking brand collaborations beyond the boutique
Data brings new dynamism to pricing
Wisdom on crowds
No cycling on the upper deck?
ADVERTISING AND MARKETING ACTIVITY
Adspend supports expansion plans
Figure 23: Total monitored above-the line, online display and direct mail advertising expenditure of top 10 health and fitness club advertisers, 2011/12-2014/15
Personal approach goes digital
Nielsen Media Research coverage
THE CONSUMER – WHAT YOU NEED TO KNOW
Low-cost revolution not yet changing market make-up
Club members getting their money’s worth
Payment models working to improve flexibility
Swimmers splash out beyond gym-based mainstream
Multiple motivations offer value for money – but not without risk
Retention issues are not about results
Potential members keen to cut their costs
HEALTH AND FITNESS CLUB USERS
New club models leave market make-up unmoved
Figure 24: Use of health and fitness clubs, April 2014-May 2016
Potential users open to education on health club benefits
Figure 25: Potential health and fitness club users, by generation, May 2016
FREQUENCY OF CLUB VISITING
Club users committed to frequent visiting
Figure 26: Frequency of visiting private health and fitness clubs, May 2016
PAYMENT METHODS
Flexible trends altering the payment picture
Figure 27: Methods of payment for use of private health and fitness clubs, May 2016
Frequent visiting a long-term commitment
Figure 28: Frequency of visiting health and fitness clubs, by method of payment, May 2016
CLUB ACTIVITIES
Club users head straight to the gym
Figure 29: Private health and fitness club activities, May 2016
Swimmers dip a toe in many waters
Figure 30: Participation in selected private health and fitness club activities, by participation in selected other activities, May 2016
MOTIVATIONS FOR MEMBERSHIP
Stress-busting to break out of the spa?
Figure 31: Motivations for joining a private health and fitness club, May 2016
Multiple motivations – ambition vs realism
Figure 32: Repertoire of motivations for joining a private health and fitness club, May 2016
Are personal trainers losing out around weight loss?
Figure 33: Past-year experience of exercising with a personal trainer, by motivation for joining a health and fitness club, May 2016
USER SATISFACTION
Customers well satisfied – but also quick to judge
Figure 34: Satisfaction of current users with progress towards private health and fitness club goals, May 2016
Lack of progress not pushing members to the exit
Figure 35: Satisfaction of past users with progress towards private health and fitness club goals, May 2016
INCENTIVES FOR MEMBERSHIP
Loyalty schemes point the way to new members
Figure 36: Interest in incentives for private health and fitness club membership, May 2016
Losing weight, expanding interest
Figure 37: Losing weight/toning up as a motivation for health and fitness club membership, by interest in incentives for membership, May 2016
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology
APPENDIX – MARKET SIZE AND FORECAST
Market value
Figure 38: Forecast of consumer expenditure on private health and fitness clubs, 2016-21
Market volume
Figure 39: Forecast of private health and fitness club user numbers, 2016-21
Forecast Methodology

This report is supplied in accordance with Mintel's terms and conditions.  
© Mintel Group Ltd.