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Holiday Car Hire - UK - June 2016
Overview
 
What you need to know
A strong revival of independent overseas travel and lower fuel costs over the past 18 months have benefited holiday car hire and this is expected to continue, although there are risks including a slowing UK economy and a volatile pound. The market remains very price-sensitive and relatively static in terms of new products, but opportunities for development include in-car technology, green branding, short-term rentals, luxury driving experiences, peer-to-peer car hire alternatives and the anticipated emergence of driverless vehicles in the next few years.

Covered in this report
This report covers holiday car hire abroad. It excludes any business use, any non-holiday leisure use and any use of car hire in the domestic market. Bookings may be made in the UK, but the primary use for a vehicle must be for a holiday abroad.

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