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Attitudes towards Leisure Venue Catering - UK - May 2016

OVERVIEW
What you need to know
Products covered in this report
EXECUTIVE SUMMARY
Market drivers
Leisure industry forecast to grow over 2015-20 as economy improves
National Living Wage puts pressure on margins
The rise in number of children is a positive, given high usage among families
Companies and brands
Cinemas aim to make the occasion more special
Themed food and drink creates theatre around catering
Better-for-you choices aim to appeal to health-conscious consumers
Three players dominate cinema sector
National Trust leads by visits among visitor attractions
ATG in the lead in a fragmented theatre sector
Top three account for half of lanes in tenpin bowling
Leading catering/hospitality groups have a presence at leisure venues
The consumer
Two in three adults use leisure venue catering
Figure 1: Types of leisure venues visited and use of catering, February 2016
Family and friends are top companions for using leisure venue catering
Figure 2: Who people use leisure venue food and drink facilities with, February 2016
Discounts can help to manage footfall
Figure 3: Leisure venue catering enticements, February 2016
Balancing the demand for quick and leisurely experiences
Figure 4: Leisure venue catering preferences, February 2016
Secondary spend remains in line of fire
Figure 5: Attitudes towards leisure venue catering, February 2016
What we think
ISSUES AND INSIGHTS
Technology can help caterers engage users and improve the food and drink service experience
The facts
The implications
Themed food and drink can offer much-needed support to position catering as more central to leisure venue visits
The facts
The implications
Wider foodservice can offer cues for steps needed to combat poor perceptions on quality and freshness
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
Leisure industry forecast to grow over 2015-20 as economy improves
National Living Wage puts pressure on margins
Rise in the number of children is a positive, given high usage among families
MARKET DRIVERS
Leisure industry forecast to grow over 2015-20 as the economy improves
Days out benefit from consumers’ extra spending power and tourism
Figure 6: Percentage-point change in what extra money is spent on, November 2009-April 2016
National Living Wage puts pressure on margins
The rise in children is a positive, given high usage among families
Technology ownership provides opportunities for leisure operators
Figure 7: Selected leisure venue catering enticements, February 2016
COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
Cinemas aim to make the occasion more special
Themed food and drink creates theatre around catering
Better-for-you choices aim to appeal to health-conscious consumers
Three players dominate cinema sector
National Trust leads by visits among visitor attractions
Gala retains the lead as bingo admissions fall further
ATG in the lead in a fragmented theatre sector
Top three account for half of lanes in tenpin bowling
Leading catering/hospitality groups have a presence at leisure venues
LEISURE VENUE SEGMENTS AND BRANDS
Cinemas
Figure 8: Cinema operators in the UK, by number of sites and screens, ranked by number of screens, September 2015
Visitor attractions
Figure 9: Leading attraction operators and organisations, by visitor numbers, 2013 and 2014
National Trust
Merlin Entertainments
Tate
Zoos
Figure 10: Visitor numbers of top zoos in UK, 2013-14
Bingo clubs and casinos
Figure 11: Top Bingo brands in the UK, by outlet numbers, February 2016
Figure 12: Top Casino operators in the UK, by outlet numbers, February 2016
Nightclubs
Figure 13: Leading UK nightclub operators, by number of clubs, February 2016
Theatre
Figure 14: London theatre revenues and attendance figures, 2013-2015
Tenpin bowling
Figure 15: Leading tenpin bowling operators, by number of sites and lanes, April 2016
Spectator sport venues
Figure 16: UK spectator sports attendances, by leading segments, 2013 and 2014
Music concerts
Selected catering operators
LAUNCH ACTIVITY AND INNOVATION
Customisation and premiumisation offers a more luxurious experience
Cinemas aim to make the occasion more special
Visitor attractions look to overnight occasions
Themed food and drink initiatives create theatre around catering
Pop-up catering seen at leisure venues, particularly at night
Better-for-you choices aim to appeal to health-conscious consumers
Digital technology targets today’s connected consumer
Beacon technology is being introduced
Pre-order app explored by selected venues
THE CONSUMER – WHAT YOU NEED TO KNOW
Two in three adults use leisure venue catering
Family and friends are top companions for using leisure venue catering
Discounts can help manage footfall
Balancing the demand for quick and leisurely experiences
Secondary spend remains in line of fire
LEISURE VENUE CATERING USAGE
Two in three adults use leisure venue catering
Figure 17: Types of leisure venues visited and use of catering, February 2016
Stark differences in conversion rates
Figure 18: Share of visitors who have bought food/drink at a leisure venue, by venue type, February 2016
Cinema catering struggles to reach older visitors
WHO DO PEOPLE USE LEISURE VENUE FOOD AND DRINK FACILITIES WITH?
Family are top companions when using leisure venue catering
Figure 19: Who people use leisure venue food and drink facilities with, February 2016
Half of diners use leisure venue catering with friends
Visiting as a couple is more prevalent among over-45s
LEISURE VENUE CATERING ENTICEMENTS
Discounts appeal widely
Off-peak discounts can manage footfall
Interest in off-peak discounts among nightclub visitors
Figure 20: Leisure venue catering enticements, February 2016
Faster payment and pre-order apps appeal to 16-24s
Vending opportunities
PREFERENCES WHEN EATING OUT AT LEISURE VENUES
Balancing the demand for quick and leisurely experiences
Figure 21: Leisure venue catering preferences, February 2016
Flexibility in freshly made and ready to eat options
Meal choice varies by leisure venue usage
Appeal of local products and producers
Healthier choices and calorie displays appeal to more than one in five
ATTITUDES TOWARDS LEISURE VENUE CATERING
Secondary spend remains in line of fire
86% say food and drink should cater to all budgets
Meal deals can secure catering spend
Figure 22: Attitudes towards leisure venue catering, February 2016
Pushing a quality perspective
Non-visitors can provide a separate catering revenue stream
Themed menus would appeal to half of users
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology
APPENDIX – MARKET DRIVERS
Figure 23: Trends in the age structure of the UK population, 2010-20

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