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Hair Colourants - UK - January 2016
Overview
 
What you need to know
The category has seen continued decline in value, impacted by consumers seeking out the lowest prices on branded goods and the booming temporary colour segment, with a 3% decline in 2015 taking the value of the market to £323 million. 

The lack of innovation in the high value permanent colour segment, as well as limitations in being able to experiment with different shades, has further had an impact on the overall category. However, there is potential for growth from enabling greater personalisation opportunities as well as providing more advice, whilst targeting male consumers can also help boost the category.

Products covered in this report
The hair colourants sector includes the following product categories:

●	Permanents (do not wash out of hair)
●	Semi-permanent (last between six and eight washes)
●	Temporary colourants
●	Tone on tone hair colour (including restorers and removers).

Excluded
●	Colour-enhancing shampoos (also known as colour glazes)
●	Hair cosmetics (eg Luscious Locks hi-lights hair mascara, The Glow Company UV Hair Mascara, TIGI Bedhead Wigged Out hair mascara) are excluded from market sizing, although these are discussed in the context of the report.

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