Author: Mintel Group Ltd.
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Oral Care - US - May 2015
Overview
 
What you need to know 
Sales within the oral care market remain steady, benefiting from widespread product usage. Opportunities exist in the $7.2 billion category for brands to increase the frequency of product usage, especially through portable oral care products, and a focus on new product innovations within the floss/accessories/tools segment. Additionally, brands can benefit from educating consumers on proper children’s oral care. 

Definition 
For the purposes of this report, Mintel has defined the oral care market as follows: 

●	Toothpaste
●	Manual and power toothbrushes (battery operated and electric)
●	Mouthwash and rinses
●	Dental floss, dental accessories, and dental tools
●	Bleaching/whitening kits

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