Author: Mintel Group Ltd.
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Frozen Snacks - US - April 2015
Overview
 
WHAT YOU NEED TO KNOW
The frozen snacks market continues its relatively flat performance of recent years, as consumers find other snacking options increasingly palatable in terms of convenience, flavor, and nutrition, leaving frozen snacks relatively few new consumer bases to mine. Households with children remain the $4.5 billion category’s key audience, but growing the category will require healthier reformulations, novel formats, and flavor innovation.

Definition
For the purposes of this report, Mintel defines the frozen snacks category as:

●	Frozen appetizers/snack rolls/pretzels (eg, Totino’s Pizza Rolls, Bagel Bites, TGI Friday’s potato skins, Superpretzels)
●	Frozen handheld entrées (eg, Hot Pockets, burritos, sandwiches).

Not included in this report are:

●	Frozen breaded vegetables, such as breaded mushrooms
●	Frozen chicken products, such as chicken tenders, chicken nuggets, and chicken fingers
●	Frozen dinners or entrées
●	Refrigerated or shelf-stable snacks of any kind

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