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Leisure Review - UK - December 2014

INTRODUCTION
Definitions
Abbreviations
EXECUTIVE SUMMARY
The market
Figure 1: Value of the UK leisure industry*, 2009-19
Market drivers
Figure 2: Smartphone and tablet ownership and purchase/upgrade intentions, June 2014
Innovation
The consumer
Leisure activity participation
Figure 3: When leisure activities last done, August/September 2014
Which days of the week are leisure activities done?
Figure 4: leisure activities done by days of week, August/September 2014
How far in advance do people book leisure activities?
Figure 5: How far in advance people book leisure activities, August/September 2014
How people find out about deals and events
Figure 6: How people find out about special deals and events promoted by leisure venues, August/September 2014
Which sectors could benefit from improved disposable income?
Figure 7: Leisure activities people would spend more on if they had more money (all mentions), August/September 2014
Attitudes towards leisure activities
Figure 8: Attitudes towards leisure activities, August/September 2014
What we think
ISSUES AND INSIGHTS
Sharing economy offers opportunities for leisure operators
The facts
The implications
Trend of automation can benefit businesses and consumers
The facts
The implications
Crowdsourcing enables stronger engagement with leisure customers
The facts
The implications
TREND APPLICATION
Trend: Click and Connect
Trend: Life Hacking
Trend: Futures: Access Anything, Anywhere
MARKET DRIVERS
Key points
Pressure on overheads begins to ease
Catering prices growing more slowly
Figure 9: Trends in CPI and catering services price inflation, 2009-14
Gas prices grow well ahead of inflation
Figure 10: Trends in utility prices* paid by non-domestic consumers, 2009-14
CRC scheme keeps pressure on operators to reduce emissions
Figure 11: Trends in CO2 emissions of selected leading leisure operators, 2011/12-2012/13
Fuel costs increase distribution overheads
Figure 12: Trends in the price of petrol and diesel, 2009-14
Staff cost increases subdued over the past five years
Figure 13: National Minimum Wage hourly rates, UK, compared to the Retail Price Index, 2008-14
Weather
Figure 14: Trends in UK weather, 2009-14
Figure 15: Trends in UK sunshine, by month, 2009-14
Figure 16: Trends in UK rainfall, by month, 2009-14
Finance, mergers and acquisitions
Greene King seeks to boost quality of its estate
Budget gym merger is scuppered by competition investigation
Further issues for private equity investors
Legislation
Parliament votes to break the pub tie for tenants
Late-night levy gathers steam
The UK economy
OBR GDP forecasts paint buoyant picture
Figure 17: Forecast for UK GDP growth, 2013-18, December 2014
Income squeeze has continued to affect leisure markets in 2014
Figure 18: Trends in inflation and average weekly earnings, January 2009-August 2014
Unemployment falls sharply
Figure 19: Trends in UK unemployment rate, Q1 2009-Q3 2014
Youth unemployment still a worry but has fallen
Figure 20: Trends in UK unemployment rates* (seasonally adjusted), by age group, 2009-14
Consumer confidence recovers at last
Figure 21: Trends in UK consumer confidence, January 2009-October 2014
Device ownership opens up multitude of opportunities
Figure 22: Household/personal ownership of consumer technology products, June 2013 and June 2014
Smartphones, laptops and tablets high up the list of purchasing intentions
Figure 23: Technology products plan to buy/upgrade in next three months, June 2014
WHO’S INNOVATING?
Key points
Technology transforms the leisure landscape
Pre-ordering and booking
Payment apps
Venue and menu discovery
Driving footfall
Pay as you like
Push marketing
Using crowdsourcing to provide a more immersive experience
Alternatives to paying with cash
Extending the reach of out-of-home entertainment
MARKET SIZE AND FORECAST
Key points
UK leisure industry shows modest growth
Figure 24: Value of the UK leisure industry*, 2009-19
Forecast
Figure 25: Forecast UK leisure* industry market value, 2009-19
SEGMENT PERFORMANCE
Key points
Gambling growth drives market forward
Figure 26: Value of the UK leisure industry*, by segment, 2009-14
Figure 27: Value of the UK leisure industry*, by segment, 2014
The winners and losers: long term
Figure 28: Value growth rates for leisure industry* sectors, 2009-14
The winners and losers: short term
Figure 29: Value growth rates for leisure industry* sectors, 2013-14
LEISURE ACTIVITY PARTICIPATION
Key points
A nation of gamblers
Figure 30: Leisure activities participated in and frequency of participation, August/September 2014
Eating and drinking are most popular activities in past month
Figure 31: Top ten leisure activities in the past month and the past 12 months, August/September 2014
Men’s leisure activities by age group
18-24 males most likely to have eaten out in past month
Figure 32: Top ten leisure activities in the past month of males aged 18-24, August/September 2014
Men aged 25-44 a core group for drinking and gambling
Figure 33: Top ten leisure activities in the past month of males aged 25-44, August/September 2014
45-64 men have a more limited leisure repertoire
Figure 34: Top ten leisure activities in the past month of males aged 45-64, August/September 2014
Over-65 males’ leisure activities primarily oriented around pubs and restaurants
Figure 35: Top ten leisure activities in the past month of males aged 65+, August/September 2014
Women’s leisure activities by age group
18-24 women most likely to eat out in restaurants
Figure 36: Top ten leisure activities in the past month of females aged 18-24, August/September 2014
25-44 women less likely to drink in pubs/bars and to gamble
Figure 37: Top ten leisure activities in the past month of females aged 25-44, August/September 2014
45-64 women less likely to do all forms of leisure activity
Figure 38: Top ten leisure activities in the past month of females aged 45-64, August/September 2014
Over-65 women have preference for eating out
Figure 39: Top ten leisure activities in the past month of females aged 65+, August/September 2014
WHICH DAYS OF THE WEEK ARE LEISURE ACTIVITIES DONE?
Key points
Living for the weekend?
Figure 40: Leisure activities done, by days of week, August/September 2014
Keeping fit Monday to Thursday
Figure 41: Top five leisure activities ranked by proportion of Monday-Thursday participants, August/September 2014
Clubbing has highest proportion of Friday participants
Figure 42: Top five leisure activities ranked by proportion of Friday participants, August/September 2014
Live sport and music top the list at the weekend
Figure 43: Top five leisure activities ranked by proportion of Saturday-Sunday participants, August/September 2014
ADVANCE BOOKING OF LEISURE ACTIVITIES
Key points
Capacity/availability is biggest influence on advance booking
Figure 44: How far in advance people book leisure activities, August/September 2014
Advance booking of theatre
Figure 45: How far in advance people book theatre tickets, August/September 2014
Advance booking of music concerts and festivals
Figure 46: How far in advance people book music concert/festival tickets, August/September 2014
Advance booking of live comedy
Figure 47: How far in advance people book live comedy show tickets, August/September 2014
Advance booking of theme parks
Figure 48: How far in advance people book theme park tickets, August/September 2014
Advance booking of tenpin bowling
Figure 49: How far in advance people book tenpin bowling, August/September 2014
Advance booking of live sports events
Figure 50: How far in advance people book live sports event tickets, August/September 2014
Advance booking of cinema
Figure 51: How far in advance people book cinema tickets, August/September 2014
Advance booking of zoo/wildlife attractions
Figure 52: How far in advance people book zoo/wildlife attraction tickets, August/September 2014
Advance booking of restaurants
Figure 53: How far in advance people book restaurants (not pubs), August/September 2014
Advance booking of museums, galleries and exhibitions
Figure 54: How far in advance people book museum, gallery or exhibition tickets, August/September 2014
HOW PEOPLE FIND OUT ABOUT DEALS AND EVENTS
Key points
Venue website is preferred place to look for deals/special events info
Figure 55: How people find out about special deals and events promoted by leisure venues, August/September 2014
Women and families key deal hunter demographics
Deal-hunting not driven by low incomes
Entertainment customers most likely to respond to emails
Figure 56: How people find about special deals and events promoted by leisure venues, by type of leisure activity done in past 12 months, August/September 2014
Figure 57: How people find about special deals and events promoted by leisure venues, by type of leisure activity done in past 12 months, August/September 2014 (cont)
Figure 58: How people find about special deals and events promoted by leisure venues, by type of leisure activity done in past 12 months, August/September 2014 (cont)
WHICH SECTORS COULD BENEFIT FROM IMPROVED DISPOSABLE INCOME?
Key points
Eating out set to be biggest beneficiary of any upturn
Figure 59: Leisure activities people would spend more on if they had more money, August/September 2014
Live comedy, clubs and bowling least likely to receive a boost
Figure 60: Leisure activities people would spend more on if they had more money, by how each activity was ranked, August/September 2014
ATTITUDES TOWARDS LEISURE ACTIVITIES
Key points
Leisure is about family and friends
Figure 61: Attitudes towards leisure activities, August/September 2014
Women the keenest deal hunters
Opinions divided on automation
APPENDIX – MARKET SIZE FORECAST SCENARIOS
Figure 62: UK leisure* industry market size forecast scenarios, 2014-19

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