Suncare - UK - November 2014

INTRODUCTION
Definitions
Excluded
Methodology
Consumer research
Abbreviations
EXECUTIVE SUMMARY
The market
Figure 1: Best- and worst-case forecast for UK retail value sales of suncare products, 2009-19
Market factors
Companies, brands and innovation
Figure 2: New launch activity in the suncare market, branded vs own-label, January 2010-September 2014
Figure 3: New product launches in the sun protection market, % share by product claim (based on top 10 for 2013), January 2012-September 2014
The consumer
Figure 4: Usage of suncare products, August 2014
Figure 5: Interest in new innovations, by any interested, August 2014
What we think
ISSUES & INSIGHTS
A category that is weather dependent
The facts
The implications
Consumers show interest in multi-functional products
The facts
The implications
Appearance benefits offer opportunities
The facts
The implications
TREND APPLICATION
Trend: Minimise Me
Trend: Many Me’s
Trend: Second Skin
MARKET DRIVERS
Key points
Rise in children
Figure 6: Trends in the age structure of the UK population, 2009-19
Incidence of malignant melanoma
Figure 7: Registrations of newly diagnosed cases of malignant melanoma, England, 2003-12
Sunshine hours remain constant in 2014
Figure 8: Mean annual temperatures and hours of sunshine, summer (June/July/August) 2000-14
Beach holidays remain popular
Figure 9: Top seven last holiday types, by last holidays taken in the last 12 months, November 2013
WHO’S INNOVATING?
Key points
Sun protection continues to dominate the sector
Figure 10: New launch activity in the suncare market, by sub-category, January 2010- September 2014
New products drive innovation
Figure 11: New launch activity in the suncare market, by launch type, January 2010- September 2014
Figure 12: Examples of sun protection oils, 2014
Own-label NPD bounces back in 2013
Figure 13: New launch activity in the suncare market, branded vs own-label, January 2010-September 2014
New launches have not boosted brand sales
Figure 14: NPD in suncare, % share by ultimate company, January-September 2014
Appearance claims see a rise in sun protection products
Figure 15: New product launches in the sun protection market, % share by product claim (based on top 10 for 2013), January 2012-September 2014
Figure 16: Examples of anti-ageing sun protection launches specifically for the face, 2014
Speed claims see a rise in aftersun products
Figure 17: New product launches in the aftersun market, % share by product claim (based on top 10 for 2013), January 2012-September 2014
Figure 18: Examples of aftersun product launches carrying time/speed claims, 2014
Product claims for self-tan
Figure 19: New product launches in the self-tanning market, % share by product claim (based on top 10 for 2013), January 2012–September 2014
Figure 20: Examples of self-tanning product launches carrying convenience claims, 2014
Figure 21: Examples of self-tanning product launches claimed to be brightening/illuminating, 2014
MARKET SIZE AND FORECAST
Key points
Wet August dampens sales in 2014
Figure 22: UK retail value sales of suncare products, 2009-19
Steady decline in value
Figure 23: Best- and worst-case forecast for UK retail value sales of suncare products, 2009-19
Forecast methodology
SEGMENT PERFORMANCE
Key points
Decline in value across all segments
Figure 24: UK retail value sales of suncare products, by sector, August 2013-August 2014
MARKET SHARE
Key points
Decline in value across brands
Figure 25: UK retail value sales of suncare products, years ending August 2013 and August 2014
COMPANIES AND PRODUCTS
L’Oréal
Background and structure
Strategy and financial performance
Figure 26: L’Oréal (UK) Ltd financial performance, 2012-13
Product range and innovation
Figure 27: Examples of new product launches by L’Oréal in the suncare market, November 2013-September 2014
Figure 28: Examples of new product launches by L’Oréal in the suncare market, November 2013-September 2014 (CONTINUED)
Figure 29: Examples of new product launches by L’Oréal in the suncare market, November 2013-September 2014 (CONTINUED)
Figure 30: Examples of new product launches by L’Oréal in the suncare market, November 2013-September 2014 (CONTINUED)
Figure 31: Examples of new product launches by L’Oréal in the suncare market, November 2013-September 2014 (CONTINUED)
Figure 32: Examples of new product launches by L’Oréal in the suncare market, November 2013-September 2014 (CONTINUED)
Marketing and advertising
Alliance Boots
Background and structure
Strategy and financial performance
Figure 33: Alliance Boots financial performance, 2013 and 2014
Product range and innovation
Figure 34: Examples of new product launches by Boots in the suncare market, November 2013-September 2014
Figure 35: Examples of new product launches by Boots in the suncare market, November 2013-September 2014 (CONTINUED)
Figure 36: Examples of new product launches by Boots in the suncare market, November 2013-September 2014 (CONTINUED)
Marketing and advertising
Johnson & Johnson
Background and structure
Strategy and financial performance
Figure 37: Johnson & Johnson Limited financial performance, 2012-13
Product range and innovation
Figure 38: Examples of new product launches by Johnson & Johnson in the suncare market, November 2013-September 2014
Marketing and advertising
Beiersdorf
Background and structure
Strategy and financial performance
Figure 39: Beiersdorf UK Limited financial performance, 2011 and 2012
Product range and innovation
Figure 40: Examples of new product launches by Beiersdorf in the suncare market, November 2013-September 2014
Figure 41: Examples of new product launches by Beiersdorf in the suncare market, November 2013-September 2014 (CONTINED)
Figure 42: Examples of new product launches by Beiersdorf in the suncare market, November 2013-September 2014 (CONTINED)
Figure 43: Examples of new product launches by Beiersdorf in the suncare market, November 2013-September 2014 (CONTINED)
Figure 44: Examples of new product launches by Beiersdorf in the suncare market, November 2013-September 2014 (CONTINED)
Figure 45: Examples of new product launches by Beiersdorf in the suncare market, November 2013-September 2014 (CONTINED)
Figure 46: Examples of new product launches by Beiersdorf in the suncare market, November 2013-September 2014 (CONTINED)
Figure 47: Examples of new product launches by Beiersdorf in the suncare market, November 2013-September 2014 (CONTINED)
Figure 48: Examples of new product launches by Beiersdorf in the suncare market, November 2013-September 2014 (CONTINED)
Figure 49: Examples of new product launches by Beiersdorf in the suncare market, November 2013-September 2014 (CONTINED)
Marketing and advertising
BRAND COMMUNICATION AND PROMOTION
Key points
Reduction in overall advertising spend
Figure 50: Main monitored media advertising spend on suncare products, January 2010-September 2014
Boots is top advertiser
Figure 51: Main monitored media advertising spend on suncare products, % share by advertiser, January–September 2014
Advertising spend by media type
Figure 52: Main monitored media advertising expenditure on suncare products, by media type, January 2010-September 2014
CHANNELS TO MARKET
Key points
Boots and grocery multiples hold their own in a declining market
Figure 53: UK retail value sales of suncare products, by outlet type, 2013-14 (est)
Discounters are winning
THE CONSUMER – USAGE OF SUNCARE PRODUCTS
Key points
Decline in overall usage
Figure 54: Usage of suncare products in the past 12 months, by intention to use again, 2013 and 2014
Two thirds of people are suncare users
Figure 55: Usage of suncare products in the past 12 months, august 2014
High level SPF shows highest usage
Figure 56: Usage of suncare products in the last 12 months, and intention to use again, August 2014
Medium/low SPF usage may be associated with tanning
Self-tanning products show low usage
Figure 57: Usage of self-tanning products in the past 12 months, August 2012
THE CONSUMER – INTEREST IN NEW INNOVATIONS
Key points
Anti-ageing products show highest interest
Figure 58: Interest in new innovations, by any interested, August 2014
Young people interested in multiple benefits
On-the-go innovations
Gender differences
THE CONSUMER – PARENTS ATTITUDES TOWARDS SUN PROTECTION
Key points
Mums are more involved
Figure 59: Parents attitudes towards sun protection, August 2014
Greater product differentiation for babies
Helping parents to help themselves
THE CONSUMER – PURCHASE OF SUN PROTECTION PRODUCTS
Key points
Just over half of people buy sun protection
Figure 60: Purchase of sun protection products, August 2014
Sun protection is not topped up every year
Figure 61: Attitudes towards purchasing sun protection products, August 2014
Opportunities for greater product differentiation