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Clothing Retailing - Europe - October 2014

EXECUTIVE SUMMARY – EUROPE
Consumer spending on clothing: growth recovers
Figure 1: Europe: Consumer spending on clothing, (incl sales tax), 2009-14
Spending by country: big five dominate
Figure 2: Europe: Estimated consumer spending on clothing, by country (incl sales tax), 2014
Figure 3: Europe: Estimated per-capita consumer spending on clothing, by country (incl sales tax), 2014
The specialists sector in Europe: lagging growth in spending
Figure 4: Europe: Clothing and footwear specialists’ sales (excl sales tax), 2009-14
Figure 5: Europe: Clothing and footwear specialists’ sales forecast (excl sales tax), 2014-19
Europe’s leading specialists: Young-fashion leaders pull ahead
Figure 6: Europe: Leading clothing specialists’ market shares, 2012 and 2013
INTRODUCTION AND REPORT SCOPE
Report coverage
Definitions
Retail sector definitions
Consumer spending definitions
Financial definitions
Currencies
Sales tax rates
Figure 7: VAT rates, 2010-14
Abbreviations
EUROPEAN SUMMARY – THE MARKET
Key points
Spending
Figure 8: Europe: Consumer spending on clothing, by country (incl sales tax), 2009-14
Figure 9: Estimated per-capita consumer spending on clothing, by country (incl sales tax), 2014
Figure 10: Europe: Per-capita consumer spending on clothing, by country (incl sales tax), 2009-14
Online sales estimates
Figure 11: Europe: Estimated online sales of clothing and footwear, 2013 and 2014
Figure 12: Europe: Estimated online sales as % of all spending on clothing and footwear, 2013 and 2014
Major online-only retailers
Figure 13: Europe: Selected major online-only retailers’ revenues, 2012 and 2013
Europe’s clothing specialists sector
Figure 14: Europe: Clothing and footwear specialists’ sales (excl sales tax), 2009-14
Figure 15: Europe: Clothing and footwear specialists’ sales forecasts (excl sales tax), 2014-19
Europe’s leading clothing specialists
Figure 16: Europe: Leading clothing specialists’ net revenues, 2009-13
Store numbers
Figure 17: Europe: Leading clothing specialists’ outlet numbers, 2009-13
EUROPEAN SUMMARY – THE CONSUMER
Key points
Where they shop: European comparisons
Figure 18: Europe: The consumer: Purchasing of clothing in past 12 months, August 2014 (July 2014 for UK)
Online-only retailers
Figure 19: Europe: The consumer: Purchasing of clothing from online-only retailers in past 12 months, August 2014 (July 2014 for UK)
Supermarket retailers
Figure 20: Europe: The consumer: Purchasing of clothing from supermarket retailers in past 12 months, August 2014 (July 2014 for UK)
Sports goods retailers
Figure 21: Europe: The consumer: Purchasing of clothing from sports stores in past 12 months, August 2014 (July 2014 for UK)
Where they shop: by country
Figure 22: Retailers used to buy clothes in-store or online in the last 12 months, UK, July 2014
Figure 23: Retailers used to buy clothes in-store or online in the last 12 months, France, August 2014
Figure 24: Retailers used to buy clothes in-store or online in the last 12 months, Germany, August 2014
Figure 25: Retailers used to buy clothes in-store or online in the last 12 months, Italy, August 2014
Figure 26: Retailers used to buy clothes in-store or online in the last 12 months, Spain, August 2014
What they want online
Figure 27: Europe: The consumer: Services that would encourage consumers to buy/buy more online, July/August 2014
AUSTRIA
Clothing retailing in Austria
The market
The retailers
Market size
Figure 28: Austria: Households’ expenditure on clothing (incl. VAT), 2009-14 (current prices)
Figure 29: Austria: Households consumption expenditure (incl. VAT), 2009-14 (current prices)
Inflation
Figure 30: Austria: Consumer prices: annual % change, January 2013-August 2014
Clothing retail sector size
Figure 31: Austria: Specialist clothing retailers’ sales (excl. VAT), 2009-14
Figure 32: Austria: Retail sales (excl. VAT), 2009-14
Figure 33: Austria: Retail sales forecasts (excl. VAT), 2015-19
The leading specialist retailers – Financials and outlets
Figure 34: Austria: Top clothing retailers, by sales (excl VAT), 2011-13
Figure 35: Austria: Top clothing retailers, outlet numbers, 2011-13
Figure 36: Austria: Top clothing retailers, sales per outlet, 2011-13
Figure 37: Austria: Top clothing retailers, market shares (estimated), 2011-13
Online
Figure 38: Austria: Percentage of all individuals having purchased clothing or sports goods online in the past 12 months, selected categories, 2009-13
BELGIUM
Clothing retailing in Belgium
The market
The retailers
Other channels
Market size
Figure 39: Belgium: Households consumption expenditure on clothing (incl. VAT), 2009-14 (current prices)
Figure 40: Belgium: Households consumption expenditure (incl. VAT), 2009-14 (current prices)
Clothing retail sector size
Figure 41: Belgium: Clothing retailers’ sales (excl. VAT), 2009-14
Figure 42: Belgium: Retail sales (excl. VAT), 2009-14
Figure 43: Belgium: Retail sales forecasts (excl. VAT), 2015-19
Inflation
Figure 44: Belgium: Consumer prices: Annual % change, January 2013-August 2014
The leading specialist retailers – Financials and outlets
Figure 45: Belgium: Top ten clothing retailers, by sales (excl VAT), 2011-13
Figure 46: Belgium: Top ten clothing retailers, Outlet numbers, 2011-13
Figure 47: Belgium: Top ten clothing retailers, sales per outlet, 2011-13
Figure 48: Belgium: Top ten clothing retailers, market shares, 2011-13
Online
Figure 49: Belgium: Percentage of all individuals having purchased clothing or sports goods online in the past 12 months, selected categories, 2009-13
CZECH REPUBLIC
Clothing retailing in the Czech Republic
The market
The retailers
Market size
Figure 50: Czech Republic: Households’ expenditure on clothing (incl. VAT), 2009-14 (current prices)
Figure 51: Czech Republic: Households consumption expenditure (current prices incl. VAT), 2009-14
Figure 52: Czech Republic: Consumer prices: annual % change, January 2013-August 2014
Clothing retail sector size
Figure 53: Czech Republic: Specialist clothing retailers’ sales (excl. VAT), 2009-14
Figure 54: Czech Republic: Retail sales (excl. VAT), 2009-14
Figure 55: Czech Republic: Retail sales forecasts (excl. VAT), 2015-19
The leading specialist retailers – Financials and outlets
Figure 56: Czech Republic: Top clothing retailers, by sales (excl VAT), 2011-13
Figure 57: Czech Republic: Top clothing retailers, outlet numbers, 2011-13
Figure 58: Czech Republic: Top clothing retailers, sales per outlet, 2011-13
Figure 59: Czech Republic: Top clothing retailers, market shares (estimated), 2011-13
Online
Figure 60: Czech Republic: Percentage of all individuals having purchased clothing or sports goods online in the past 12 months, selected categories, 2009-13
DENMARK
Clothing retailing in Denmark
The market
The retailers
Other channels
Market size
Figure 61: Denmark: Households consumption expenditure on clothing (current prices incl. VAT), 2009-14
Figure 62: Denmark: Households consumption expenditure (incl. VAT), 2009-14 (current prices)
Inflation
Figure 63: Denmark: Consumer prices: Annual % change, January 2013-August 2014
Clothing retail sector size
Figure 64: Denmark: Clothing retailers’ sales (excl. VAT), 2009-14
Figure 65: Denmark: Retail sales (excl. VAT), 2009-14
Figure 66: Denmark: Retail sales forecasts (excl. VAT), 2015-19
The leading specialist retailers – Financials and outlets
Figure 67: Denmark: Top ten clothing retailers, by sales (excl VAT), 2011-13
Figure 68: Denmark: Top ten clothing retailers, outlet numbers, 2011-13
Figure 69: Denmark: Top ten clothing retailers, sales per outlet, 2011-13
Figure 70: Denmark: Top ten clothing retailers, market shares, 2011-13
Online
Figure 71: Denmark: Percentage of all individuals having purchased clothing or sports goods online in the past 12 months, selected categories, 2009-13
FINLAND
Clothing retailing in Finland
The market
The retailers
Other channels
Market size
Figure 72: Finland: Households consumption expenditure on clothing (incl. VAT), 2009-14 (current prices)
Figure 73: Finland: Households consumption expenditure (incl. VAT), 2009-14 (current prices)
Inflation
Figure 74: Finland: Consumer prices (HICP): Annual % change, January 2013-August 2014
Clothing retail sector size
Figure 75: Finland: Clothing retailers’ sales (excl. VAT), 2009-14
Figure 76: Finland: Retail sales (excl. VAT), 2009-14
Figure 77: Finland: Retail sales forecasts (excl. VAT), 2015-19
The leading specialist retailers – Financials and outlets
Figure 78: Finland: Top ten clothing retailers, by sales (excl VAT), 2011-13
Figure 79: Finland: Top ten clothing retailers, outlet numbers, 2011-13
Figure 80: Finland: Top ten clothing retailers, sales per outlet, 2011-13
Figure 81: Finland: Top ten clothing retailers, market shares, 2011-13
Online
Figure 82: Finland: Percentage of all individuals having purchased clothing or sports goods online in the past 12 months, selected categories, 2009-13
FRANCE
 EXECUTIVE SUMMARY
Spending and inflation
Sector size and forecast
Channels of distribution
The retailers – Financials and outlets
Online
The consumer
What we think
 SPENDING AND INFLATION
Key points
Figure 83: France: Consumer spending (inc VAT), 2010-14
Inflation
Figure 84: France: Clothing and footwear inflation, Aug 2013- Aug 14
Consumer confidence
Figure 85: France: Consumer confidence, 2007-14
 CHANNELS OF DISTRIBUTION
Key points
Figure 86: France: Estimated channels of distribution for clothing and footwear, 2013
 SECTOR SIZE AND FORECAST
Key points
Figure 87: France: Clothing retailers sales, 2009-14
Figure 88: France: Forecast clothing retailers sales, 2014-19
Specialists performing well
Figure 89: France: Clothing and footwear specialists sales as % all retail sales (exc fuel), 2009-14
Enterprises and employment
Figure 90: France: Clothing and footwear retailers: Enterprise data, 2008-11
Figure 91: France: Clothing and footwear retailers: Employment data, 2008-11
 THE LEADING SPECIALISTS – FINANCIALS AND OUTLETS
Key points
Figure 92: France: Leading clothing retailers, sales (excl-VAT), 2011-13
Figure 93: France: Leading clothing retailers, Outlet numbers 2011-13
Figure 94: France: Leading clothing retailers sales per outlet, 2011-13
 MARKET SHARES
Figure 95: France: Leading clothing retailers: Market shares, 2011-13
 ONLINE
Key points
Figure 96: France: Online buyers of clothing in previous three months, 2009-13
Retailers
 THE CONSUMER – WHERE THEY SHOP
Key points
Figure 97: France: Where people shopped in the last 12 months, August 2014
Who shops where
Figure 98: France: Profile of shoppers from leading retailers, August 2014
Figure 99: France: The consumer: Selected major retailers used to buy clothes in-store or online in the last 12 months, August 2014/August 2013
Online shoppers
Figure 100: France: Customer profile of online clothing retailers, August 2014
 THE CONSUMER – WHAT THEY WANT ONLINE
Figure 101: France: What would make consumers buy more clothing online, August 2014.
Who wants what?
Figure 102: France: Profile of what shoppers want to make them shop more online, August 2014
Figure 103: France: Attitudes to online shopping by shops actually used, August 2014
Figure 104: France: Attitudes to online shopping by shops actually used, August 2014 (continued)
GERMANY
 EXECUTIVE SUMMARY
Consumer spending
Specialists sector
Leading specialists
Online
The consumer: where they shop
The consumer: what they want online
What we think
 SPENDING AND INFLATION
Key points
Raised inflation likely to underpin spending in 2014
Figure 105: Germany: Consumer spending (incl VAT), 2009-14
Figure 106: Germany: Harmonised indices of consumer prices: Annual % change, Jan 13-Aug 14
Figure 107: Germany: Harmonised indices of consumer prices: annual % change, 2009-13
Figure 108: Global cotton prices: Annual % change, January 2013-July 2014
 CHANNELS OF DISTRIBUTION
Figure 109: Germany: Estimated distribution of consumer spending on clothing, by value, in % terms, 2012-14
Figure 110: Germany: Estimated distribution of consumer spending on clothing, by value, in € (incl VAT), 2012-14
 SECTOR SIZE AND FORECAST
Key points
Specialists lag spending growth
Figure 111: Germany: Retail sales (excl VAT), 2009-14
Figure 112: Germany: Retail sales forecasts (excl VAT), 2014-19
 THE LEADING SPECIALISTS – FINANCIAL AND OUTLETS
Key points
International retailers outperform
Figure 113: Germany: Leading clothing specialists: Net revenues, 2011-13
Figure 114: Germany: Leading clothing specialists: outlet numbers, 2011-13
Figure 115: Germany: Leading clothing specialists: Annual sales per outlet, 2011-13
 MARKET SHARES
Figure 116: Germany: Leading specialist retailers’ shares of spending on clothing and footwear, 2011-13
 ONLINE
Key points
Online sales to reach €12bn
Leading online clothing and footwear retailers
Figure 117: Germany: Leading retailers’ online clothing and footwear sales (excl. VAT), 2013
The online consumer
Figure 118: Germany: Proportion of all individuals who have purchased clothing/sports goods online in the past 12 months, 2009-13
Figure 119: Online payment options at Ernstings Family, September 2014
Figure 120: Payment options at Zalando.de, September 2014
 THE CONSUMER – WHERE THEY SHOP
Key points
What we asked
Amazon remains third-most popular retailer
Figure 121: Germany: The consumer: Retailers used to buy clothes in-store or online in the last 12 months, August 2014
2014 versus 2013
Figure 122: Germany: The consumer: Selected major retailers used to buy clothes in-store or online in the last 12 months, August 2014/August 2013
Online/offline: Amazon leads online
Figure 123: Germany: The consumer: Retailers used to buy clothes in the last 12 months, by in-store/online, August 2014
Figure 124: Germany: The consumer: Selected major retailers used to buy clothes in-store or online in the last 12 months, by age, August 2014
Figure 125: Germany: The consumer: Most popular retailers used to buy clothes in-store or online in the last 12 months, by average age/affluence, August 2014
Figure 126: Germany: The consumer: Less popular retailers used to buy clothes in-store or online in the last 12 months, by average age/affluence, August 2014
 THE CONSUMER – WHAT THEY WANT ONLINE
Key points
What we asked
Cheaper delivery, more product information top shopper demands
Figure 127: Germany: The consumer: Services that would encourage consumers to buy/buy more online, August 2014
Figure 128: Germany: The consumer: Services that would encourage consumers to buy more online – Online shoppers only, August 2014
Figure 129: Germany: The consumer: Services that would encourage consumers to buy/buy more online, by selected major retailers used to buy clothes online in the last 12 months, August 2014
GREECE
Clothing retailing in Greece
The market
The retailers
Other channels
Market size
Figure 130: Greece: Households’ expenditure on clothing (incl. VAT), 2009-14 (current prices)
Figure 131: Greece: Households consumption expenditure (incl. VAT), 2009-14 (current prices)
Inflation
Figure 132: Greece: Consumer prices: Annual % change, January 2013-August 2014
Clothing retail sector size
Figure 133: Greece: Specialist clothing retailers’ sales (excl. VAT), 2009-14
Figure 134: Greece: Retail sales (excl. VAT), 2009-14
Figure 135: Greece: Retail sales forecasts (excl. VAT), 2015-19
The leading specialist retailers – Financials and outlets
Figure 136: Greece: Top ten clothing retailers, by sales (excl VAT), 2011-13
Figure 137: Greece: Top ten clothing retailers, outlet numbers, 2011-13
Figure 138: Greece: Top ten clothing retailers, sales per outlet, 2011-13
Figure 139: Greece: Top ten clothing retailers, market shares (estimated), 2011-13
Online
Figure 140: Greece: Percentage of all individuals having purchased clothing or sports goods online in the past 12 months, selected categories, 2009-13
HUNGARY
Clothing retailing in Hungary
The market
The retailers
Market size
Figure 141: Hungary: Households’ expenditure on clothing (incl. VAT), 2009-14 (current prices)
Figure 142: Hungary: Households consumption expenditure (current prices incl. VAT), 2009-14
Inflation
Figure 143: Hungary: Consumer prices: Annual % change, January 2013-August 2014
Clothing retail sector size
Figure 144: Hungary: Specialist clothing retailers’ sales (excl. VAT), 2009-14
Figure 145: Hungary: Retail sales (excl. VAT), 2009-14
Figure 146: Hungary: Retail sales forecasts (excl. VAT), 2015-19
The leading specialist retailers – Financials and outlets
Figure 147: Hungary: Top clothing retailers, by sales (excl. VAT), 2011-13
Figure 148: Hungary: Top clothing retailers, outlet numbers, 2011-13
Figure 149: Hungary: Top clothing retailers, sales per outlet, 2011-13
Figure 150: Hungary: Top clothing retailers, market shares (estimated), 2011-13
Online
Figure 151: Hungary: Percentage of all individuals having purchased clothing or sports goods online in the past 12 months, selected categories, 2009-13
REPUBLIC OF IRELAND
Clothing retailing in Republic of Ireland
The market
The retailers
Market size
Figure 152: Republic of Ireland: Households’ expenditure on clothing (incl. VAT), 2009-14 (current prices)
Figure 153: Republic of Ireland: Households’ expenditure on clothing (incl. VAT), 2009-14 (current prices)
Inflation
Figure 154: Republic of Ireland: Consumer prices: Annual % change, January 2013 - August 2014
Clothing retail sector size
Figure 155: Republic of Ireland: Clothing retailers’ sales (excl. VAT), 2009-14
Figure 156: Republic of Ireland: Retail sales (excl. VAT), 2009-14
Figure 157: Republic of Ireland: Retail sales (excl. VAT), 2015-19
The leading specialist retailers – Financials and outlets
Figure 158: Republic of Ireland: Leading clothing specialists, Net revenues, 2011-13
Figure 159: Republic of Ireland: Leading clothing specialists, outlet numbers, 2011-13
Figure 160: Republic of Ireland: Leading clothing specialists, annual sales per outlet, 2011-13
Figure 161: Republic of Ireland: Top ten clothing retailers, market shares (estimated), 2011-13
Online
Figure 162: Ireland: Percentage of all individuals having purchased clothing or sports goods online in the past 12 months, selected categories, 2009-13
ITALY
 EXECUTIVE SUMMARY
The market
The specialists’ sector
The leading specialists
Online
The consumer: where they shop
The consumer: what they want online
What we think
 CONSUMER SPENDING AND INFLATION
Key points
Consumer spending fell again in 2013
Figure 163: Italy: Consumer spending on clothing and footwear (incl. VAT), 2009-14
Inflation
Figure 164: Italy: Harmonised indices of consumer prices: Annual % change, January 2013-August 2014
Figure 165: Italy: Harmonised indices of consumer prices: Annual % change, 2009-13
Figure 166: Global cotton prices: annual % change, January 2013-July 2014
Channels of distribution
Figure 167: Italy: Estimated distribution of spending on clothing, by retail sector, 2013
 SECTOR SIZE AND FORECAST
Key points
Specialists gaining share of spending
Figure 168: Italy: Retail sales (excl. VAT), 2009-14
Figure 169: Italy: Retail sales forecasts (excl. VAT), 2014-19
Enterprises and employment
Figure 170: Italy: Number of retail enterprises, 2008-11
Figure 171: Italy: Number of persons employed in retail, full-time equivalents, 2008-11
 THE LEADING SPECIALIST RETAILERS – FINANCIALS AND OUTLETS
Key points
OVS plans IPO
Restructuring at Benetton
Inditex and H&M gain ground
Vertically-integrated operations
Calzedonia growing internationally
Figure 172: Italy: Leading clothing specialists’ net revenues, excl. VAT, 2011-13
Figure 173: Italy: Leading clothing specialists’ outlet numbers, 2011-13
Figure 174: Italy: Leading clothing specialists’ annual sales per outlet, 2011-13
 MARKET SHARES
Figure 175: Italy: Leading clothing specialists’ shares of consumer spending on clothing and footwear, 2011-13
 ONLINE
Key points
Online spending
Online shoppers
Figure 176: Italy: Percentage of all individuals purchasing online in the last 12 months, 2008-13
Online retailers
 THE CONSUMER – WHERE THEY SHOP
Key points
What we asked
OVS leads the way
H&M opens up its lead over Zara
Non-specialist channels important
Figure 177: Italy: Clothing retailers purchased from in the last 12 months, whether in-store or online, August 2014
The online/offline split
Figure 178: Italy: Clothing retailers purchased from in the last 12 months, in-store versus online, August 2014
Trend data
Shopper numbers fall in 2013/14
Figure 179: Italy: Clothing retailers purchased from in the last 12 months, whether in-store or online, August 2013 and august 2014
 THE CONSUMER – WHAT THEY WANT ONLINE
Key points
What we asked
Cheaper delivery heads shopper preferences
Minimising risk
Figure 180: Italy: Services that would encourage consumers to buy/buy more online, August 2014
Responses by where people shop
Figure 181: Italy: Services that would encourage consumers to buy/buy more online, by selected major retailers used to buy clothes online in the last 12 months, August 2014
NETHERLANDS
Clothing retailing in the Netherlands
The market
The retailers
Other channels
Market size
Figure 182: Netherlands: Households consumption expenditure on clothing (incl. VAT), 2009-14 (current prices)
Figure 183: Netherlands: Households consumption expenditure (current prices incl. VAT), 2009-14
Inflation
Figure 184: Netherlands: Consumer prices: Annual % change, January 2013-August 2014
Clothing retail sector size
Figure 185: Netherlands: Clothing retailers’ sales (excl. VAT), 2009-14
Figure 186: Netherlands: Retail sales (excl. VAT), 2009-14
Figure 187: Netherlands: Retail sales forecasts (excl. VAT), 2015-19
The leading specialist retailers – Financials and outlets
Figure 188: Netherlands: Top ten clothing retailers, by sales (excl VAT), 2011-13
Figure 189: Netherlands: Top ten clothing retailers, outlet numbers, 2011-13
Figure 190: Netherlands: Top ten clothing retailers, sales per outlet, 2011-13
Figure 191: Netherlands: Top ten clothing retailers, market shares, 2011-13
Online
Figure 192: Netherlands: Percentage of all individuals having purchased clothing or sports goods online in the past 12 months, selected categories, 2009-13
NORWAY
Clothing retailing in Norway
The market
The retailers
Other channels
Market size
Figure 193: Norway: Households consumption expenditure on clothing (current prices incl. VAT), 2009-14
Figure 194: Norway: Households consumption expenditure (current prices incl. VAT), 2009-14
Inflation
Figure 195: Norway: Consumer prices: Annual % change, January 2013-August 2014
Clothing retail sector size
Figure 196: Norway: Clothing retailers’ sales (excl. VAT), 2009-14
Figure 197: Norway: Retail sales (excl. VAT), 2009-14
Figure 198: Norway: Retail sales forecasts (excl. VAT), 2015-19
The leading specialist retailers – Financials and outlets
Figure 199: Norway: Top ten clothing retailers, by sales (excl VAT), 2011-13
Figure 200: Norway: Top ten clothing retailers, outlet numbers, 2011-13
Figure 201: Norway: Top ten clothing retailers, sales per outlet, 2011-13
Figure 202: Norway: Top ten clothing retailers, market shares, 2011-13
Online
Figure 203: Norway: Percentage of all individuals having purchased clothing or sports goods online in the past 12 months, selected categories, 2009-13
POLAND
Clothing retailing in Poland
The market
The retailers
Market size
Figure 204: Poland: Consumer spending on clothing (incl. VAT), 2009-14
Figure 205: Poland: Consumer spending (incl. sales tax), 2009-14
Inflation
Figure 206: Poland: Consumer prices: Annual % change, January 2013-August 2014
Clothing specialists sector size
Figure 207: Poland: Specialist clothing retailers’ sales (excl. VAT), 2009-14
Figure 208: Poland: Retail sales (excl. sales tax), 2009-14
Figure 209: Poland: Retail sales forecasts (excl. sales tax), 2014-19
The leading specialist retailers – Financials and outlets
Figure 210: Poland: Leading clothing specialists: Net revenues, 2011-13
Figure 211: Poland: Leading clothing specialists: Outlet numbers, 2011-13
Figure 212: Poland: Leading clothing specialists: Annual sales per outlet, 2011-13
Figure 213: Poland: Leading clothing specialists: Market shares, 2011-13
Online
Figure 214: Poland: Percentage of all individuals who have purchased clothing/sports goods online in the past 12 months, 2009-13
PORTUGAL
Clothing retailing in Portugal
The market
The retailers
Other channels
Market size
Figure 215: Portugal: Spending on clothing and footwear as % all consumer spending, 2009-14e
Figure 216: Portugal: Households consumption expenditure (current prices incl. VAT), 2009-14
Inflation
Figure 217: Portugal: Harmonised consumer prices growth, January 2013-August 2014
Clothing retail sector size
Figure 218: Portugal: Specialist clothing retailers’ sales as % all retail sales, 2009-14
Figure 219: Portugal: Retail sales (excl. VAT), 2009-14
Figure 220: Portugal: Forecast retail sales (excl. VAT), 2015-19
The leading specialist retailers – Financials and outlets
Figure 221: Portugal: Clothing retailers, by sales (excl VAT), 2011-13
Figure 222: Portugal: Leading clothing retailers, outlet numbers, 2011-13
Figure 223: Portugal: Leading clothing retailers, sales per outlet, 2011-13
Figure 224: Portugal: Leading retailers markets shares, 2011-13
Online
Figure 225: Portugal: Percentage of all individuals having purchased clothing or sports goods online in the past 12 months, selected categories, 2009-13
SPAIN
 EXECUTIVE SUMMARY
The market
The specialists’ sector
The leading specialists
Online
The consumer: where they shop
The consumer: what they want online
What we think
 CONSUMER SPENDING AND INFLATION
Key points
Consumer spending on clothing and footwear
Figure 226: Spain: Consumer spending on clothing and footwear (incl VAT), 2009-14
Inflation
Figure 227: Spain: Harmonised indices of consumer prices: Annual % change, January 2013-August 2014
Figure 228: Spain: Harmonised indices of consumer prices: Annual % change, 2009-13
Figure 229: Global cotton prices: annual % change, January 2013-July 2014
 CHANNELS OF DISTRIBUTION
Figure 230: Spain: Distribution of consumer spending on clothing, 2013
 SECTOR SIZE AND FORECAST
Key points
Specialists lose some ground
Figure 231: Spain: Retail sales (excl vat), 2009-14
Figure 232: Spain: Retail sales forecasts (excl vat), 2014-19
Retail enterprises
Figure 233: Spain: Number of retail enterprises, 2008-11
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Key points
Sales
Figure 234: Spain: Leading clothing specialists, sales (excl vat), 2011-13
Outlets
Figure 235: Spain: Leading clothing specialists, outlet numbers 2011-13
Sales per outlet
Figure 236: Spain: Leading clothing specialists, sales per outlet 2011-13
 MARKET SHARES
Figure 237: Spain: Leading clothing retailers, market shares, 2011-13
 ONLINE
Key points
Online spending
Online shoppers
Figure 238: Spain: Percentage of all individuals purchasing online in the past 12 months, 2008-13
Online retailers
Figure 239: Spain: Leading online retailers, estimated online sales of clothing and footwear (excl vat), 2012 and 2013
 THE CONSUMER – WHERE THEY SHOP
Key points
What we asked
El Corte Inglés opens the gap on Zara
H&M claims second place
Sports shops stand out among non-specialists
Markets more popular in Spain
Figure 240: Spain: Clothing retailers purchased from in the last 12 months, whether in-store or online, August 2014
The online/offline split
Figure 241: Spain: Clothing retailers purchased from in the last 12 months, in-store versus online, August 2014
Trend data
Shopper numbers fall in 2013/14
Figure 242: Spain: Clothing retailers purchased from in the last 12 months, whether in-store or online, August 2013 and August 2014
But online numbers hold steady or advance
Figure 243: Spain: Clothing retailers purchased from in the last 12 months, online, August 2013 and August 2014
 THE CONSUMER – WHAT THEY WANT ONLINE
Key points
What we asked
Cheaper delivery heads shopper preferences
Fit matters
Figure 244: Spain: Services that would encourage consumers to buy/buy more online, August 2014
Responses by where people shop
Figure 245: Spain: Services that would encourage consumers to buy/buy more online, by selected major retailers used to buy clothes online in the last 12 months, August 2014
SWEDEN
Clothing retailing in Sweden
The market
The retailers
Other channels
Market size
Figure 246: Sweden: Households consumption expenditure on clothing (incl. VAT), 2009-14 (current prices)
Figure 247: Sweden: Households consumption expenditure (current prices incl. VAT), 2009-14
Inflation
Figure 248: Sweden: Consumer prices: Annual % change, January 2013-August 2014
Clothing retail sector size
Figure 249: Sweden: Clothing retailers’ sales (excl. VAT), 2009-14
Figure 250: Sweden: Retail sales (excl. VAT), 2009-14
Figure 251: Sweden: Retail sales forecasts (excl. VAT), 2015-19
The leading specialist retailers – Financials and outlets
Figure 252: Sweden: Top ten clothing retailers, by sales (excl VAT), 2011-13
Figure 253: Sweden: Top ten clothing retailers, outlet numbers, 2011-13
Figure 254: Sweden: Top ten clothing retailers, sales per outlet, 2011-13
Figure 255: Sweden: Top ten clothing retailers, market shares, 2011-13
Online
Figure 256: Sweden: Percentage of all individuals having purchased clothing or sports goods online in the past 12 months, selected categories, 2009-13
SWITZERLAND
Clothing retailing in Switzerland
The market
The retailers
Other channels
Market size
Figure 257: Switzerland: Households’ expenditure on clothing (current prices incl. VAT), 2009-14
Figure 258: Switzerland: Households consumption expenditure (current prices incl. VAT), 2009-14
Inflation
Figure 259: Switzerland: Harmonised consumer prices: Annual % change, January 2013-August 2014
Clothing retail sector size
Figure 260: Switzerland: Retail sales (excl. VAT), 2009-14
Figure 261: Switzerland: Retail sales forecasts (excl. VAT), 2015-19
The leading specialist retailers – Financials and outlets
Figure 262: Switzerland: Leading clothing specialists sales, 2011-13
Figure 263: Switzerland: Leading clothing specialists outlets, 2011-13
Figure 264: Switzerland: Leading clothing specialists sales per outlet, 2011-13
Figure 265: Switzerland: Leading clothing specialists Market shares, 2011-13
Online
UK
 INTRODUCTION
Data sources
Definitions
VAT
Sales per store, sales per sq m
Other
Abbreviations
 EXECUTIVE SUMMARY
The market
Figure 266: Best - and worst - case forecast for consumer spending on clothing and accessories (incl. VAT), 2009-19
Market factors
Companies, brands and innovation
Figure 267: Estimated distribution of consumer spending on clothing, by value, 2013 and 2014
Figure 268: Attitudes towards and usage of brands in the clothing retail sector, August 2014
The consumer
Where consumers buy
Figure 269: Retailers from which clothes are bought in-store and online, July 2014
How people shop for clothes
Figure 270: How consumers shop and buy clothes for themselves, July 2014
Reasons for shopping at a particular retailer
Figure 271: Reasons for shopping at a particular retailer, July 2014
The consumer – Improving the shopping experience
Figure 272: What would improve the shopping experience, July 2014
The consumer – What would encourage them to buy more online
Figure 273: Factors that would encourage consumers to buy more clothes online, July 2014
What we think
 ISSUES AND INSIGHTS
How has the clothing sector performed in 2014?
The facts
The implications
Who are the winners and losers in clothing?
The facts
The implications
What are the main changes in shopping behaviour?
The facts
The implications
How can retailers improve the shopping experience for customers?
The facts
The implications
 TREND APPLICATION
Trend: Life Hacking
Trend: Guiding Choice
Mintel Futures Trend: Access Anything Anywhere
 MARKET SIZE AND FORECAST – CONSUMER SPENDING ON CLOTHING
Key points
Clothing sales to grow 4.6%
Figure 274: Best- and worst-case forecast for consumer spending on clothing and accessories (incl. VAT), 2009-19
Figure 275: Consumer spending on clothing and accessories (incl. VAT), at current prices, 2009-19
Consumers grow spend on clothing in real terms
Figure 276: Annual % change in spending on clothing (including accessories) versus annual % change in consumer prices inflation in clothing (including accessories), 2010-13
Consumers prioritise clothing
Figure 277: Spending on clothing and accessories as percentage of all consumer spending, 2009-14
Segmentation – Womenswear has the largest share
Figure 278: Estimated distribution of spending on clothing, by sub-category, 2014 (est)
Segmentation – Value retailers
Figure 279: Value retailers as a proportion of the total clothing market, 2013 (est)
Mintel’s forecast methodology
 SECTOR SIZE AND FORECAST – THE CLOTHING SPECIALIST SECTOR
Key points
Specialist sales to grow 3.5%
Figure 280: Best- and worst-case forecast of clothing specialists’ sector sales (incl. VAT), 2009-19
Figure 281: Clothing specialists’ sales (incl. VAT), 2009-19
Specialists’ sales of clothing
Figure 282: Estimated sales of clothing by clothing specialist retailers (incl. VAT), 2009-14
Specialists’ share of clothing spending falls further
Figure 283: Clothing specialists’ estimated share of spending on clothing, 2009-14
Mintel’s forecast methodology
 MARKET ENVIRONMENT
Key points
Prices and costs: inflation slows
Figure 284: Global cotton prices: annual % change, January 2013-July 2014
Figure 285: Consumer prices inflation: garments, January 2013-July 2014
Figure 286: Consumer prices inflation: garments, 2004-13
Figure 287: Shop-price inflation, as measured by the BRC, July 2013-July 2014
Affiliated categories
Figure 288: Consumer prices inflation: accessories and footwear, January 2013-July 2014
Inflation versus spending growth: shoppers increase their spend
Figure 289: Annual % change in spending on clothing (including accessories) versus annual % change in consumer prices inflation in clothing (including accessories), 2010-13
An ageing population is a threat to fashion retail
Figure 290: Projected age structure of the UK population, 2013 and 2018
 STRENGTHS AND WEAKNESSES
Strengths
Weaknesses
 BRAND RESEARCH
Brand map
Figure 291: Attitudes towards and usage of brands in the clothing retail sector, August 2014
Correspondence analysis
Brand attitudes
Figure 292: Attitudes, by clothing retail brand, August 2014
Brand personality
Figure 293: Clothing retail brand personality – Macro image, August 2014
Figure 294: Clothing retail brand personality – Micro image, August 2014
Brand experience
Figure 295: Clothing retail brand usage, August 2014
Figure 296: Satisfaction with various clothing retail brands, August 2014
Figure 297: Consideration of clothing retail brands, August 2014
Brand recommendation
Figure 298: Recommendation of selected clothing retail brands, August 2014
 THE CONSUMER – RETAIL CUSTOMER PROFILE COMPARISON
Key points
Gender
Figure 299: Customer profile, by gender, July 2014
Age
Figure 300: Customer profile, by age, July 2014
Socio-economic group
Figure 301: Customer profile, by socio-economic group, July 2014
State of finances
Figure 302: Customer profile, by financial situation, July 2014
 THE CONSUMER – WHERE THEY SHOP
Key points
What we asked
Where consumers buy
Figure 303: Retailers from which clothes are bought in-store and online, July 2014
Primark in the lead (again)
Sports clothing
Online and offline split – Where consumers buy
Figure 304: Where consumers buy clothes, in-store and online, July 2014
Marks & Spencer is the most popular specialist online
Store repertoire analysis
Figure 305: Repertoire of retailers from which clothes are bought online, July 2014
Who shops where in-store
Figure 306: Profile of in-store clothing shoppers, by age and affluence, July 2014
Who shops where online
Figure 307: Profile of online clothing shoppers, by age and affluence, July 2014
 THE CONSUMER – HOW THEY SHOP
Key points
What we asked
Figure 308: How consumers shop and buy clothes for themselves, July 2014
45-54s shop more online
Figure 309: How consumers shop and buy clothes for themselves, by age, July 2014
Young people opt to browse and buy online
Click-and-collect grows in popularity
Figure 310: Profile of consumers who have ordered/reserved online and collected in-store, by gender, age and socio-economic group, July 2014
Under-35s browse fashion on mobile devices
Loyal shoppers
 THE CONSUMER – REASONS FOR SHOPPING AT A PARTICULAR RETAILER
Key points
What we asked
Figure 311: Reasons for shopping at a particular retailer, July 2014
35-44s are most cost-conscious
Figure 312: Profile of shoppers who see quality of clothing and low price as the main reasons for shopping at a particular retailer, by age, July 2014
Older people favour quality over price
Women want flattering styles
Under-35s look for retailers that sell latest fashion trends
Young want designs that stand out
Sizing issues
Figure 313: Reasons for shopping at a particular retailer, by age, July 2014
Men look for selection of brands
 THE CONSUMER – IMPROVING THE SHOPPING EXPERIENCE
Key points
What we asked
Women want better availability of sizes
Figure 314: What would improve the shopping experience, July 2014
A third want fewer queues and nicer changing rooms
Young want improved clothes displays
Figure 315: What would improve the shopping experience, by age, July 2014
Under-35s want personalised clothes
Parents with young kids want stylist advice
What M&S shoppers want
Figure 316: What would improve the shopping experience for people who have shopped at M&S, Next, New Look and Debenhams relative to the average, July 2014
Innovative technology
 THE CONSUMER – WHAT WOULD ENCOURAGE CONSUMERS TO BUY MORE ONLINE
Key points
What we asked
Figure 317: Factors that would encourage consumers to buy more clothes online, July 2014
Half want cheaper delivery
Young want same/next-day delivery
Figure 318: Factors that would encourage consumers to buy more clothes online, by age, July 2014
Women want better images of clothes
Notifying shoppers of items back in stock
Under-35s want better apps and one-click payment
 WHO’S INNOVATING?
Key points
Virtual reality catwalk experience
Luxury fashion store taps into the digital experience
Fully enabled t-commerce advertising campaign
Virtual wardrobe mirror
Smart fitting room
Emergency S.O.S. wardrobe service
Pop-up ‘convenience’ store
Personal shopping for men via Google+ Hangouts
 CHANNELS OF DISTRIBUTION
Key points
Pure-plays and sports retailers gain in a strong market
Figure 319: Estimated distribution of consumer spending on clothing, by value, 2012-14
Specialists losing share over the longer term
Figure 320: Clothing specialists’ estimated share of spending on clothing, 2009-14
Methodological notes
 MARKET SHARES
Key points
Non-specialists rival the biggest specialist retailers
Figure 321: Leading retailers’ shares of spending on clothing and footwear, 2011-13
M&S in focus
Figure 322: Marks & Spencer’s share of spending on clothing and footwear, 2005-13
 SPACE ALLOCATION SUMMARY
Key points
Men, women and children
Figure 323: General clothing retailers, space allocation by men’s, women’s and childrenswear, October 2014
Formal – Casual
Figure 324: Retailers of menswear: Formal – Casual space allocation, October 2014
Figure 325: Retailers of womenswear: Formal – Casual space allocation, October 2014
Space allocations: Detailed estimates
Figure 326: Broad range clothing retailers, detailed space allocations, October 2014
Figure 327: Broad range clothing retailers, detailed space allocations, October 2014 (continued)
Figure 328: Food retailers, detailed space allocations, October 2014
Figure 329: Womenswear specialists, detailed space allocation estimates, October 2014
Figure 330: Menswear specialists, detailed space allocation estimates, October 2014
 RETAIL PRODUCT MIX
Key points
 LEADING SPECIALIST RETAILERS
Key points
Sales: Primark set to overtake Arcadia
Figure 334: Leading specialist retailers: net revenues, 2009-13
Figure 335: Leading 20 specialist retailers: compound annual growth in revenues, 2009-13
Figure 336: The top specialist retailers: projected revenues based on recent CAGRs, 2013-16
Outlet numbers: and sales per outlet
Figure 337: Leading specialist retailers: Outlet numbers, 2009-13
Figure 338: Leading specialist retailers: annual sales per outlet, 2009-13
Sales area and sales densities
Figure 339: Leading specialist retailers: total sales area, 2009-13
Figure 340: Leading specialist retailers: annual sales per sq m, 2009-13
Operating profits and margins
Figure 341: Leading specialist retailers: Operating profits, 2009-13
Figure 342: Leading specialist retailers: Operating margins, 2009-13
 LEADING NON-SPECIALIST RETAILERS
Key points
Sports retailers, grocers and department stores are big players
Figure 343: Leading non-specialist retailer: net clothing and footwear revenues, 2011-13
The consumer: more than 40% shop at supermarkets
Figure 344: The consumer: Retailers clothes have been bought from in the past 12 months, whether online or in-store, July 2014
 ONLINE
Key points
Online clothing market to reach £9 billion
Figure 345: Estimated online sales of clothing and footwear (incl VAT), 2011-14
Multichannel retailers retain the lion’s share
Market shares: store-based retailers lead
Figure 346: Estimated market shares of online sales of clothing and footwear, 2013
The consumer: two thirds shop online, Amazon most popular
Figure 347: The consumer: Retailers clothes were bought from in the past 12 months, online, July 2014
Website visitor numbers: M&S and Next vie for first place
Figure 348: Leading apparel retail websites, by unique visitor numbers, August 2014
Figure 349: Total unique visitor numbers: marksandspencer.com and next.co.uk, January 2013-August 2014
 RETAIL ADVERTISING AND PROMOTION
Key points
Adspend growth gains momentum
Figure 350: Main media advertising spend by leading clothing retailers, 2010-13
Majority of advertising spend channelled through the press
Figure 351: Percentage breakdown of leading clothing retailers’ advertising spend, by media type, 2013
What we have seen so far in 2014
ARCADIA GROUP
What we think
Topshop
Where next?
Company background
Company performance
Figure 352: Arcadia Group: Group financial performance, 2008/09-2013/14
Figure 353: Arcadia Group: Outlet data, 2008/09-2012/13
Figure 354: Arcadia: Store portfolio, 2014
Retail offering
ASDA GROUP
What we think
Company background
Company performance
Figure 355: Asda Group Ltd: Group financial performance, 2009-14
Figure 356: Asda Group Ltd: Outlet data, 2009-13
Retail offering
C&A
What we think
Consumer sentiment
Figure 357: The consumer: Shopped in store and online at C&A in the last 12 months by country
Problems in the German operations
Online a key focus
Company background
Company performance
Figure 358: C&A: Group sales performance, 2008/9-2013/14
Figure 359: C&A: Outlet data, 2008/9-2013/14
Retail offering
CARREFOUR
What we think
Company background
Company performance
Figure 360: Carrefour: Estimated clothing sales, 2012 and 2013
Figure 361: Carrefour: Group financial performance, 2009-13
Figure 362: Carrefour: Outlet data, 2009-2013
Retail offering
GRUPPO COIN
What we think
A wide ranging retailer
Looking to spin off OVS
Lacking an online presence
Company background
Company performance
Figure 363: Gruppo Coin: Group financial performance, 2009/10-2013/14
Figure 364: Gruppo Coin: Outlet data, 2009/10-2013/14
Retail offering
DEBENHAMS
What we think
Debenhams losing market share
Refocusing promotional activity
Improving multichannel offering
Strong international performance
New concessions enlisted
Strategy going forward
Company background
Company performance
Figure 365: Debenhams: Group financial performance, 2008/09-2012/13
Figure 366: Debenhams: Outlet data, 2008/09-2012/13
Retail offering
Product mix
Figure 367: Debenhams: breakdown of sales, by brand type, 2012/13
THE EDINBURGH WOOLLEN MILL GROUP
What we think
New store format aimed at attracting a wider demographic of customer
Jane Norman unable to compete on the UK and Irish high street
Rejuvenated Peacocks
Online developments
Snaps up intellectual property assets of Internaçionale
Company background
Company performance
Figure 368: The Edinburgh Woollen Mill Group: Group financial performance, 2008/09-2013/14
Figure 369: The Edinburgh Woollen Mill Group: Estimated UK outlet data, 2008/09-2013/14
Retail offering
EL CORTE INGLÉS
What we think
A year of change
Uneasy positioning
Online goes international
Company background
Company performance
Figure 370: El Corte Inglés: Group financial performance, 2009/10-2013/14
Figure 371: El Corte Inglés: Outlet data, 2009/10-2013/14
Retail offering
ESPRIT
What we think
Sales continue to fall but profits stabilise and a new model is introduced
Focus on retail
Online to benefit from the new model
Company performance
UK
Figure 372: Esprit: Group financial performance, 2008/09-2013/14
Figure 373: Esprit: Turnover, by segment, 2012-14
Figure 374: Esprit: Outlet data, 2008/09-2013/14
Figure 375: Esprit: Directly managed retail stores, by country, 2010/11-2013/14
Retail offering
H&M HENNES & MAURITZ
What we think
Guest-designer collaborations enhance fashion credentials
Net new 375 stores planned for 2014
Online shop expansion
Broadening product range
Taking on board ethical issues
Company background
Company performance
Figure 376: H&M Hennes & Mauritz: Percentage share of net sales by region, 2011/12 and 2012/13
Figure 377: H&M Hennes & Mauritz: Group financial performance, 2008/09-2012/13
Figure 378: H&M Hennes & Mauritz: Outlet data, 2008/09-2012/13
Retail offering
HOUSE OF FRASER
What we think
International franchise store expansion on the cards
House Brands
Ongoing online improvements and enhancements
Plus-size clothing initiative
New multichannel concept
Company background
Company performance
Figure 379: House of Fraser Plc: Group financial performance, 2009/10-2013/14
Figure 380: House of Fraser Plc: UK & Republic of Ireland outlet data, 2009/10-2013/14
Retail offering
GRUPO INDITEX
What we think
Prospects
Company background
Company performance
Figure 381: Grupo Inditex: Group financial performance, 2009/10-2013/14
Figure 382: Grupo Inditex: Outlet data, 2009/10-2013/14
Retail offering
Figure 383: Inditex: Sales, by brand, 2014
JOHN LEWIS (DEPARTMENT STORE)
What we think
Company background
Company performance
Figure 384: John Lewis Plc (department store): Group financial performance, 2009/10-2013/14
Figure 385: John Lewis Plc (department store): Outlet data, 2009/10-2013/14
Retail offering
MARKS & SPENCER
What we think
A tale of two halves
The other half
Figure 386: M&S: Share of UK clothing spending, 2009/10-2013/14
Challenges
Differentiation between the sub-brands
Younger customers
Does M&S really understand what older customers want?
Online
Where next?
Company background
Company performance
Figure 387: Marks & Spencer: Group financial performance, 2009/10-2013/14
Figure 388: Marks & Spencer: Outlet data, 2009/10-2013/14
Retail offering
MATALAN
What we think
Taking on the high street
Competition intensifies
Womenswear improvements
Company background
Company performance
Figure 389: Matalan Ltd: Group financial performance, 2009/10-2013/14
Figure 390: Matalan Ltd: Outlet data, 2009/10-2013/14
Retail offering
NEW LOOK GROUP
What we think
A truly multichannel offer
A clear plan for international expansion
Disposal of Mim paves way for greater focus
Company background
Company performance
Figure 391: New Look Group Plc: Group financial performance, 2009/10-2013/14
Figure 392: New Look Group Plc: Outlet data, 2009/10-2013/14
Figure 393: New Look Group Plc: Directly operated European stores, March 2014
Retail offering
NEXT GROUP
What we think
In-house design
Multichannel
Competitors
Prospects
Company background
Company performance
Figure 394: Next Group: Group financial performance, 2009/10-2013/14
Figure 395: Next Group: Outlet data, 2009/10-2013/14
Retail offering
OTTO GROUP (MULTICHANNEL RETAIL)
What we think
Company background
Company performance
Figure 396: Otto Group (Multichannel Retail): Group financial performance, 2009/10-2013/14
Retail offering
PRIMARK/PENNEYS
What we think
Online offer remains absent
Ownership
Outlook
Company background
Company performance
Figure 397: Primark/Penneys: Group financial performance, 2008/09-2013/14
Figure 398: Primark/Penneys: Outlet data, 2008/09-2013/14
Retail offering
RIVER ISLAND CLOTHING CO
What we think
Profits fall following investments
Global expansion accelerates
Collaborations boost River Island’s profile
Expanding the menswear range
Investments in multichannel
Company background
Company performance
Figure 399: River Island Clothing Co Ltd: Group financial performance, 2009-2013
Figure 400: River Island Clothing Co Ltd: Outlet data, 2009-2013
Retail offering
TESCO
What we think
Company background
Company performance
Figure 401: Tesco: UK sales performance, 2013/14 and 2014/15
Figure 402: Tesco: Estimated clothing sales, 2010/11-2013/14
Figure 403: Tesco Plc: Group financial performance, 2009/10-2013/14
Figure 404: Tesco Plc: Outlet data, 2009/10-2013/14
Retail offering
TJX EUROPE (TK MAXX)
What we think
Online
Company background
Company performance
Figure 405: TJX Europe (TK Maxx): Group financial performance, 2009/10-2013/14
Figure 406: TJX Europe (TK Maxx): Outlet data, 2009/10-2013/14
Retail offering
APPENDIX – BROADER MARKET ENVIRONMENT
Online
Figure 407: Europe: Percentage of households with a broadband internet connection, by country, 2009-13
Figure 408: Europe: Percentage of all individuals accessing the internet daily, 2009-13
Consumer confidence
Figure 409: Europe: Consumer confidence levels, July 2013-June 2014
Figure 410: Europe: Forecast population, total and by age group, 2020
Gross domestic product
Figure 411: Europe: Gross domestic product, at current prices, 2012 and 2013
Figure 412: Europe: Real-terms year-on-year GDP growth, 2009-13
Consumer spending
Figure 413: Europe: Consumer spending, at current prices, 2012 and 2013
Figure 414: Europe: Real-terms year-on-year growth in consumer spending, 2009-13
Inflation
Figure 415: Europe: Harmonised indices of consumer prices: Annual % change, all items, 2009-13
Interest rates
Figure 416: Europe: Central bank interest rates, 2009-13
APPENDIX – THE CONSUMER – EUROPE
Figure 417: Services that would encourage consumers to buy/buy more online, August 2014
APPENDIX – THE CONSUMER – FRANCE
Where they shop
Figure 418: Retailers used to buy clothes in-store or online in the last 12 month, France, August 2014
Figure 419: Services that would encourage consumers to buy/buy more online, by most popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, France, August 2014
Figure 420: Services that would encourage consumers to buy/buy more online, by next most popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, France, August 2014
Figure 421: Services that would encourage consumers to buy/buy more online, by other retailers used to buy clothes in-store or online in the last 12 month – Any retails, France, August 2014
Figure 422: Services that would encourage consumers to buy/buy more online, by least popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, France, August 2014
Figure 423: Services that would encourage consumers to buy/buy more online, by most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, France, August 2014
Figure 424: Services that would encourage consumers to buy/buy more online, by next most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, France, August 2014
Figure 425: Services that would encourage consumers to buy/buy more online, by other retailers used to buy clothes in-store or online in the last 12 month – In-store, France, August 2014
Figure 426: Services that would encourage consumers to buy/buy more online, by most popular retailers used to buy clothes in-store or online in the last 12 month – Online, France, August 2014
Figure 427: Services that would encourage consumers to buy/buy more online, by next most popular retailers used to buy clothes in-store or online in the last 12 month – Online, France, August 2014
Figure 428: Most popular retailers used to buy clothes in-store or online in the last 12 month – Any, by demographics, France, August 2014
Figure 429: Next most popular retailers used to buy clothes in-store or online in the last 12 month – Any, by demographics, France, August 2014
Figure 430: Other retailers used to buy clothes in-store or online in the last 12 month – Any, by demographics, France, August 2014
Figure 431: Least popular retailers used to buy clothes in-store or online in the last 12 month – Any, by demographics, France, August 2014
Figure 432: Most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, by demographics, France, August 2014
Figure 433: Next most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, by demographics, France, August 2014
Figure 434: Other retailers used to buy clothes in-store or online in the last 12 month – In-store, by demographics, France, August 2014
Figure 435: Most popular retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, France, August 2014
Figure 436: Next most popular retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, France, August 2014
Figure 437: Other retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, France, August 2014
Figure 438: Least popular retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, France, August 2014
Services that would encourage consumers to buy more online
Figure 439: Most popular services that would encourage consumers to buy/buy more online, by demographics, France, August 2014
Figure 440: Next most popular services that would encourage consumers to buy/buy more online, by demographics, France, August 2014
APPENDIX – THE CONSUMER – GERMANY
Where they shop
Figure 441: Retailers used to buy clothes in-store or online in the last 12 month, Germany, August 2014
Figure 442: Services that would encourage consumers to buy/buy more online, by most popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, Germany, August 2014
Figure 443: Services that would encourage consumers to buy/buy more online, by next most popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, Germany, August 2014
Figure 444: Services that would encourage consumers to buy/buy more online, by other retailers used to buy clothes in-store or online in the last 12 month – Any retails, Germany, August 2014
Figure 445: Services that would encourage consumers to buy/buy more online, by least popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, Germany, August 2014
Figure 446: Services that would encourage consumers to buy/buy more online, by most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, Germany, August 2014
Figure 447: Services that would encourage consumers to buy/buy more online, by next most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, Germany, August 2014
Figure 448: Services that would encourage consumers to buy/buy more online, by other retailers used to buy clothes in-store or online in the last 12 month – In-store, Germany, August 2014
Figure 449: Services that would encourage consumers to buy/buy more online, by most popular retailers used to buy clothes in-store or online in the last 12 month – Online, Germany, August 2014
Figure 450: Services that would encourage consumers to buy/buy more online, by next most popular retailers used to buy clothes in-store or online in the last 12 month – Online, Germany, August 2014
Figure 451: Services that would encourage consumers to buy/buy more online, by other retailers used to buy clothes in-store or online in the last 12 month – Online, Germany, August 2014
Figure 452: Most popular retailers used to buy clothes in-store or online in the last 12 month – Any, by demographics, Germany, August 2014
Figure 453: Next most popular retailers used to buy clothes in-store or online in the last 12 month – Any, by demographics, Germany, August 2014
Figure 454: Other retailers used to buy clothes in-store or online in the last 12 month – Any, by demographics, Germany, August 2014
Figure 455: Least popular retailers used to buy clothes in-store or online in the last 12 month – Any, by demographics, Germany, August 2014
Figure 456: Most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, by demographics, Germany, August 2014
Figure 457: Next most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, by demographics, Germany, August 2014
Figure 458: Other retailers used to buy clothes in-store or online in the last 12 month – In-store, by demographics, Germany, August 2014
Figure 459: Most popular retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, Germany, August 2014
Figure 460: Next most popular retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, Germany, August 2014
Figure 461: Other retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, Germany, August 2014
Figure 462: Least popular retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, Germany, August 2014
What would encourage consumers to buy more online
Figure 463: Most popular services that would encourage consumers to buy/buy more online, by demographics, Germany, August 2014
Figure 464: Next most popular services that would encourage consumers to buy/buy more online, by demographics, Germany, August 2014
APPENDIX – THE CONSUMER – ITALY
Where they shop
Figure 465: Retailers used to buy clothes in-store or online in the last 12 month, Italy, August 2014
Figure 466: Services that would encourage consumers to buy/buy more online, by most popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, Italy, August 2014
Figure 467: Services that would encourage consumers to buy/buy more online, by next most popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, Italy, August 2014
Figure 468: Services that would encourage consumers to buy/buy more online, by other retailers used to buy clothes in-store or online in the last 12 month – Any retails, Italy, August 2014
Figure 469: Services that would encourage consumers to buy/buy more online, by most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, Italy, August 2014
Figure 470: Services that would encourage consumers to buy/buy more online, by next most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, Italy, August 2014
Figure 471: Services that would encourage consumers to buy/buy more online, by other retailers used to buy clothes in-store or online in the last 12 month – In-store, Italy, August 2014
Figure 472: Services that would encourage consumers to buy/buy more online, by most popular retailers used to buy clothes in-store or online in the last 12 month – Online, Italy, August 2014
Figure 473: Services that would encourage consumers to buy/buy more online, by next most popular retailers used to buy clothes in-store or online in the last 12 month – Online, Italy, August 2014
Figure 474: Most popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, by demographics, Italy, August 2014
Figure 475: Next most popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, by demographics, Italy, August 2014
Figure 476: Other retailers used to buy clothes in-store or online in the last 12 month – Any retails, by demographics, Italy, August 2014
Figure 477: Least popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, by demographics, Italy, August 2014
Figure 478: Most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, by demographics, Italy, August 2014
Figure 479: Next most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, by demographics, Italy, August 2014
Figure 480: Other retailers used to buy clothes in-store or online in the last 12 month – In-store, by demographics, Italy, August 2014
Figure 481: Most popular retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, Italy, August 2014
Figure 482: Next most popular retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, Italy, August 2014
Figure 483: Other retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, Italy, August 2014
What would encourage people to buy more online
Figure 484: Most popular services that would encourage consumers to buy/buy more online, by demographics, Italy, August 2014
Figure 485: Next most popular services that would encourage consumers to buy/buy more online, by demographics, Italy, August 2014
APPENDIX – THE CONSUMER – SPAIN
Figure 486: Retailers used to buy clothes in-store or online in the last 12 month, Spain, August 2014
Figure 487: Services that would encourage consumers to buy/buy more online, by most popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, Spain, August 2014
Figure 488: Services that would encourage consumers to buy/buy more online, by next most popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, Spain, August 2014
Figure 489: Services that would encourage consumers to buy/buy more online, by other retailers used to buy clothes in-store or online in the last 12 month – Any retails, Spain, August 2014
Figure 490: Services that would encourage consumers to buy/buy more online, by most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, Spain, August 2014
Figure 491: Services that would encourage consumers to buy/buy more online, by next most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, Spain, August 2014
Figure 492: Services that would encourage consumers to buy/buy more online, by other retailers used to buy clothes in-store or online in the last 12 month – In-store, Spain, August 2014
Figure 493: Services that would encourage consumers to buy/buy more online, by most popular retailers used to buy clothes in-store or online in the last 12 month – Online, Spain, August 2014
Figure 494: Services that would encourage consumers to buy/buy more online, by next most popular retailers used to buy clothes in-store or online in the last 12 month – Online, Spain, August 2014
Figure 495: Services that would encourage consumers to buy/buy more online, by other retailers used to buy clothes in-store or online in the last 12 month – Online, Spain, August 2014
Figure 496: Most popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, by demographics, Spain, August 2014
Figure 497: Next most popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, by demographics, Spain, August 2014
Figure 498: Other retailers used to buy clothes in-store or online in the last 12 month – Any retails, by demographics, Spain, August 2014
Figure 499: Least popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, by demographics, Spain, August 2014
Figure 500: Most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, by demographics, Spain, August 2014
Figure 501: Next most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, by demographics, Spain, August 2014
Figure 502: Other retailers used to buy clothes in-store or online in the last 12 month – In-store, by demographics, Spain, August 2014
Figure 503: Most popular retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, Spain, August 2014
Figure 504: Next most popular retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, Spain, August 2014
Figure 505: Other retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, Spain, August 2014
Figure 506: Least popular retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, Spain, August 2014
What would encourage consumers to buy more online
Figure 507: Most popular services that would encourage consumers to buy/buy more online, by demographics, Spain, August 2014
Figure 508: Next most popular services that would encourage consumers to buy/buy more online, by demographics, Spain, August 2014

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