Author: Mintel Group Ltd.
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Diabetes - US - August 2014

SCOPE AND THEMES
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
EXECUTIVE SUMMARY
Rates of diabetes high and getting higher
High rates of obesity contribute to increase in diabetes
US population shifts driving increase in diabetes
Figure 1: Diabetes status among adults aged 18+, by age, 2013, by race/ethnicity, 2010-12
Key players
Figure 2: MULO sales of diabetes and other home tests at retail, by leading companies, rolling 52-weeks 2013 and 2014
The consumer
People need a wide range of tools to manage diabetes
Figure 3: Usage of and interest in offerings to manage diabetes, May 2014
Dietary changes help manage diabetes
Figure 4: Managing diabetes with diet, May 2014
Doctors are a top information source for those with diabetes
Figure 5: Diabetes information sources, by age, May 2014
Stresses of living with diabetes
Figure 6: Agreement with attitudes toward living with diabetes, by diabetes status, May 2014
What we think
ISSUES AND INSIGHTS
Rates of diabetes continue to increase
The issues
The implications
Managing the intricacies of diabetes
The issues
The implications
Sales of devices have failed to keep pace with diabetes increases
The issues
The implications
TREND APPLICATIONS
Trend: Help Me Help Myself
Trend: Extend my Brand
Mintel Futures: Old Gold
THE DIABETES LANDSCAPE
Key points
Diabetes overview
Incidence of diabetes growing
Figure 7: Prevalence of diagnosed diabetes among adults aged 18 and over: US, 1997-2013
Costs of diabetes also increasing
Figure 8: Annual cost of diabetes in the US, 2002-12
Concern with developing diabetes
Figure 9: Concern with diabetes, by age, May 2014
Diabetes is genetic
Figure 10: Family diabetes status, by diabetes status, May 2014
On the bright side …
MARKET DRIVERS
Key points
Obesity and diabetes go hand in hand
Figure 11: Percent of people aged 20 or older who are healthy weight, overweight, or obese, 2001-12
Figure 12: Body type, by BMI, May 2014
Figure 13: Prevalence of obesity among children and adolescents aged 2-19, 1971-2012
Aging US population at risk for diabetes
Figure 14: Population by age, 2014-19, diabetes status among adults aged 18+, by age, 2013
Non-White population growth
Figure 15: Population by race and Hispanic origin, 2009-19, diabetes status, by race/ethnicity, 2010-12
Diabetes correlated to household income
Figure 16: Diabetes status, by household income, November 2012-December 2013
ACA
LEADING COMPANIES
Key points
As consumers look to save, private label heats up
Manufacturer sales of diabetes and testing products
Figure 17: MULO sales of diabetes and other home tests at retail, by leading companies, rolling 52-weeks 2013 and 2014
Leading brands create a relationship with users
Figure 18: Social media brand metrics, July 2014
BRAND SHARE – GLUCOSE TESTS
Key points
Diabetes sufferers looking to save money boost private label sales
Leading brands make up just more than half of the segment
Figure 19: Accu-chek, “I’m the only one who knows,” October 2013
Manufacturer sales of home glucose tests
Figure 20: MULO sales of home glucose tests at retail, by leading companies, rolling 52-weeks 2013 and 2014
BRAND SHARE – LANCETS AND OTHER TESTS
Key points
Private label sales up, but BD still dominates
Manufacturer sales of lancets and other tests
Figure 21: MULO sales of lancets and other home testing accessories at retail, by leading companies, rolling 52-weeks 2013 and 2014
INNOVATIONS AND INNOVATORS
New product launches of private label brands increasing
Figure 22: Share of new product launches for those with diabetes, by super category, 2008-14
Food and drink products help diabetics manage diet
Beauty/personal care
Online support and mobile applications make managing diabetes easier
Online support programs
Mobile applications
Figure 23: Diabetes HealthMate screenshot
Figure 24: OneTouch VerioSync Meter and Reveal Mobile app, January 2014
TOOLS TO MANAGE DIABETES
Key points
More than one tool typically used to manage diabetes
Figure 25: Tools used to manage diabetes, by number of methods used, May 2014
Tools used differ by age
Figure 26: Tools used to manage diabetes, by age, May 2014
Higher household incomes use a wide range of tools
Figure 27: Tools used to manage diabetes, by household income, May 2014
Opportunity to increase usage of other tools among those with diabetes
Figure 28: Usage of health monitoring devices, November 2012-December 2013
MANAGING DIABETES THROUGH DIET
Key points
Limiting sugar and carbs top ways to manage/prevent diabetes
Opportunity for food brands to target those with diabetes
Figure 29: Managing diabetes with diet, by age/gender, May 2014
Figure 30: Types of diet food purchased, November 2012-December 2013
Nutritional product usage higher among women
Figure 31: Usage of liquid breakfast/nutritional supplements, by gender, November 2012-December 2013
Those looking to prevent diabetes less likely to make dietary changes
Figure 32: Managing/preventing diabetes with diet, May 2014
DIABETES INFORMATION SOURCES
Key points
Doctors key resource for those with diabetes
Figure 33: Attitudes toward health, November 2012-December 2013
Younger diabetes sufferers turn to a wide range of sources
Figure 34: Diabetes information sources, by age, May 2014
INTEREST IN DIABETES MANAGEMENT OFFERINGS
Key points
Use of technology to help manage diabetes growing
Figure 35: Usage of and interest in social media and apps to manage diabetes, May 2014
Figure 36: Interest in social media and apps to manage diabetes, by age, May 2014
Personal care items and vitamins
Figure 37: Usage of and interest in personal care/vitamins to manage diabetes, May 2014
Figure 38: Interest in personal care/ vitamins to manage diabetes, by age, May 2014
Groups offer support to diabetes sufferers
Figure 39: Usage of and interest in support to manage diabetes, May 2014
Figure 40: Interest in support to manage diabetes, May 2014
Exercise benefits seen among those with diabetes
Figure 41: Usage of and interest in exercise/weight loss to manage diabetes, May 2014
Figure 42: Interest in exercise/weight loss to manage diabetes, by age, May 2014
ATTITUDES TOWARD DIABETES
Key points
Exercise and diet play an important role in managing diabetes
Figure 43: Attitudes toward diabetes, May 2014
Younger men key opportunity for program outreach
Figure 44: Agreement with attitudes toward diabetes, by gender and age, May 2014
Living with type 1 diabetes overwhelming and expensive
Figure 45: Agreement with attitudes toward diabetes, by diabetes status, May 2014
RELATIONSHIP BETWEEN BMI AND DIABETES
Key points
Diabetes is more common among those with a higher BMI
Figure 46: Diabetes status, by BMI, May 2014
Managing diabetes with diet
Figure 47: Managing diabetes with diet, by BMI, May 2014
Diabetes information sources
Figure 48: Diabetes information sources, by BMI, May 2014
Usage of and interest in diabetes management offerings
Figure 49: Usage of offerings to manage diabetes, by BMI, May 2014
Figure 50: Interest in offerings to manage diabetes, by BMI, May 2014
RACE AND HISPANIC ORIGIN
Key points
Diabetes risk higher among non-White populations
Figure 51: Concern with diabetes, by race/Hispanic origin, May 2014
Figure 52: Family diabetes status, by race/Hispanic origin, May 2014
A wide range of changes made to diet
Figure 53: Managing diabetes with diet, by race/Hispanic origin, May 2014
Information comes from a wide range of sources
Figure 54: Diabetes information sources, by race/Hispanic origin, May 2014
Attitudes toward diabetes
Figure 55: Agreement with attitudes toward diabetes, by race/Hispanic origin, May 2014
APPENDIX – OTHER USEFUL CONSUMER TABLES
Figure 56: Demographics, by race/Hispanic origin, May 2014
BMI statistics based on self-reported height and weight
Figure 57: BMI based on self-reported height and weight, by gender and age, May 2014
Figure 58: BMI based on self-reported height and weight, by household income, May 2014
Diabetes status
Figure 59: Family diabetes status, by BMI, May 2014
Managing diet
Figure 60: Managing diabetes with diet, by age, May 2014
Figure 61: Managing diabetes with diet, by household income, May 2014
Figure 62: Attitudes toward diet and health, by race/Hispanic origin, November 2012-December 2013
Figure 63: Attitudes toward diet and health, by household income, November 2012-December 2013
Figure 64: Usage of liquid breakfast/nutritional supplements, by gender, November 2012-December 2013
Figure 65: Types of diet food purchased, November 2012-December 2013
Tools used to manage diabetes
Figure 66: Tools used to manage diabetes, by race/Hispanic origin, May 2014
Attitudes toward diabetes
Figure 67: Agreement with attitudes toward diabetes, by gender, May 2014
Figure 68: Agreement with attitudes toward diabetes, by age, May 2014
Figure 69: Agreement with attitudes toward diabetes, by BMI, May 2014
APPENDIX – TRADE ASSOCIATIONS

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