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Supermarkets and Hypermarkets - China - May 2014

INTRODUCTION
Definition
Methodology
Abbreviations
EXECUTIVE SUMMARY
The market
Figure 1: China – Total value of supermarket and hypermarket retail sales, 2008-18
Companies and Brands
Figure 2: China – Leading 10 supermarket/hypermarket retail chains’ value share of total supermarket/hypermarket retail sales, 2012 and 2013
Key issues
Product and service quality an increasingly important key differentiator
Figure 3: Important factors ranked first when choosing which supermarket and/or hypermarket to buy from, April 2013 and February 2014
Consumer product buying based on outlet format
Figure 4: Consumer product buying in-store from supermarkets, April 2013 and February 2014
Online grocery retailing becoming more significant
Figure 5: Products bought most often from online grocery retailers, April 2013 and February 2014
The consumer
Shopping frequency by outlet type changing
Figure 6: Frequency of shopping at supermarkets and/or hypermarkets, February 2014
Product purchasing habits
Figure 7: Products bought most often from supermarkets and/or hypermarkets, February 2014
Outlet choice factors determining where consumers shop for groceries
Figure 8: Important factors when choosing which supermarket and/or hypermarket to buy from, February 2014
The competition between foreign and domestic chains
Figure 9: Views on foreign and domestic supermarkets and/or hypermarkets, by type of services offered, February 2014
Shopping behaviour
Figure 10: Consumer shopping behaviour when shopping at supermarkets and/or hypermarkets, February 2014
Consumer attitudes towards grocery shopping
Figure 11: Consumer attitudes towards shopping for food at supermarkets and/or hypermarkets, February 2014
ISSUES AND INSIGHTS
Product and service quality an increasingly important key differentiator
Figure 12: Important factors ranked first when choosing which supermarket and/or hypermarket to buy from, April 2013 and February 2014
Consumer product buying based on outlet format
Figure 13: Consumer product buying in-store from supermarkets, April 2013 and February 2014
Figure 14: Consumer product buying in-store from hypermarkets, April 2013 and February 2014
Online grocery retailing becoming more significant
Figure 15: Products bought most often from supermarkets and/or hypermarkets, February 2014
Figure 16: China – Internet users, online purchasers, total and per capita online retail and online retail significance to total retail sales, 2008-13
Figure 17: Sectors where consumers have bought online using either a computer or mobile device in the last 12 months, March 2014
Figure 18: Products bought most often from online grocery retailers, April 2013 and February 2014
Figure 19: Frequency of shopping at supermarkets and/or hypermarkets, February 2014
Figure 20: Frequency of shopping at supermarkets and hypermarkets, April 2013
TREND APPLICATION
Prove It! – Offering more product information
Factory Fear – Dealing with food safety head-on
Life Hacking – Convenience is still key
Transumers – Shopping on the move
Experience is All – The growing importance of customer service
MARKET SIZE AND FORECAST
Key points
Total market size
Figure 21: China – Total value of supermarket and hypermarket retail sales, 2008-18
Figure 22: China – Total number of supermarket and hypermarket outlets, 2008-18
Leading chains plan deeper lower tier penetration
Urbanisation, economic slowdown and rising costs
Remaining competitive in the higher tier cities
Increasing significance of private label
MARKET SEGMENTATION
Key points
A shift in emphasis towards smaller stores
Figure 23: China – supermarket and hypermarket total retail sales value and number of outlets, by sector, 2008-18
Competitive advantages of different ownership structures
Figure 24: China – Average retail revenue per outlet of supermarkets and hypermarkets, by sector, 2008-18
Developing different retail strategies
MARKET SHARE
Key points
Value market share squeezed in a crowded market
Figure 25: China – Leading 10 supermarket/hypermarket retail chains’ value share of total supermarket/hypermarket retail sales, 2012 and 2013
Figure 26: Top 10 supermarket and hypermarket chains, by revenue and revenue growth, 2012 and 2013
Competitive stress causing more M&A activity
Leading supermarket and hypermarket chains continue to spread
Figure 27: Top 10 supermarket and hypermarket chains, by number of stores and store growth, 2012 and 2013
Figure 28: China – Top five supermarket/hypermarket retail chains’ share of total supermarket/hypermarket outlets, 2012 and 2013
WHO’S INNOVATING?
Key points
The online/offline competitive balancing act
Format development defying traditional store type definitions
COMPANIES AND BRANDS
Sun Art Retail Group Ltd.
Figure 29: Sun Art Retail Group financial performance, 2011-13
China Resources Enterprise
Figure 30: China Resources Enterprise Ltd. financial results, 2011-13
Lianhua Supermarket Holdings
Figure 31: Lianhua Supermarket Holdings, co., Ltd. financial performance, 2011-13
Walmart China
Figure 32: Walmart Stores (China), Inc. financial performance, 2011-13
Carrefour China
Figure 33: Carrefour (China), S.A. financial performance, 2011-13
THE CONSUMER – SHOPPING FREQUENCY BY OUTLET TYPE CHANGING
Key points
Different formats favoured for different shopping frequencies
Figure 34: Frequency of shopping at supermarkets and/or hypermarkets, February 2014
Figure 35: Repertoire of frequency of shopping at supermarkets and/or hypermarkets, by monthly household income group, February 2014
Outlet shopping frequencies by gender and age group
Figure 36: Frequency of shopping at supermarkets and/or hypermarkets, by gender and age group, February 2014
Outlet shopping frequencies by income group
Figure 37: Frequency of shopping at supermarkets and/or hypermarkets, by monthly household income group, February 2014
Outlet shopping frequencies by marital status
Figure 38: Frequency of shopping at supermarkets and/or hypermarkets, by marital status, February 2014
THE CONSUMER – PRODUCT PURCHASING HABITS
Key points
Online product purchasing remains different from in-store
Figure 39: Products bought most often from supermarkets and/or hypermarkets, February 2014
Figure 40: Products bought most often from supermarkets and/or hypermarkets, by gender and age group, February 2014
Figure 41: Products bought most often from supermarkets and/or hypermarkets, by monthly household income group, February 2014
Figure 42: Products bought most often from supermarkets and/or hypermarkets, by marital status, February 2014
THE CONSUMER – OUTLET CHOICE FACTORS DETERMINING WHERE CONSUMERS SHOP FOR GROCERIES
Key points
Convenience and food safety still rule, but the “human touch” is rising in significance
Figure 43: Important factors when choosing which supermarket and/or hypermarket to buy from, February 2014
Figure 44: Important factors ranked first when choosing which supermarket and/or hypermarket to buy from, April 2013 and February 2014
Figure 45: Important factors when choosing which supermarket and/or hypermarket to buy from, by consumer attitudes towards grocery shopping, February 2014
Figure 46: Important factors when choosing which supermarket and/or hypermarket to buy from, by gender and age group, February 2014
Figure 47: Important factors when choosing which supermarket and/or hypermarket to buy from, by marital status and presence of children, February 2014
Figure 48: Important factors when choosing which supermarket and/or hypermarket to buy from, by city tier, February 2014
Figure 49: Important factors when choosing which supermarket and/or hypermarket to buy from, by monthly household income group, February 2014
THE CONSUMER – THE COMPETITION BETWEEN FOREIGN AND DOMESTIC CHAINS
Key points
Domestic chains lead on the basics, but foreign chains lead on customer service
Figure 50: Views on foreign and domestic supermarkets and/or hypermarkets, by type of services offered, February 2014
Figure 51: Views on foreign and domestic supermarkets and/or hypermarkets, by type of marketing services offered, by monthly household income group, February 2014
Figure 52: Views on foreign and domestic supermarkets and/or hypermarkets, by type of marketing services offered, by gender and age group, February 2014
Figure 53: Views on foreign and domestic supermarkets and/or hypermarkets, by type of refund and complaint services offered, by monthly household income group, February 2014
Figure 54: Views on foreign and domestic supermarkets and/or hypermarkets, by type of transport connectivity offered, by monthly household income group, February 2014
Figure 55: Views on foreign and domestic supermarkets and/or hypermarkets, by overall satisfaction, by monthly household income group, February 2014
THE CONSUMER – SHOPPING BEHAVIOUR
Key points
Customers are won or lost at the shopping planning stage
Figure 56: Consumer shopping behaviour when shopping at supermarkets and/or hypermarkets, February 2014
Consumer shopping behaviour by demographic group
Figure 57: Consumer shopping behaviour when shopping at supermarkets and/or hypermarkets, by gender and age group, February 2014
Figure 58: Consumer shopping behaviour when shopping at supermarkets and/or hypermarkets, by monthly household income group, February 2014
Figure 59: Consumer shopping behaviour when shopping at supermarkets and/or hypermarkets, by city tier, February 2014
THE CONSUMER – CONSUMER ATTITUDES TOWARDS GROCERY SHOPPING
Key points
Grocery shopping is no longer just about buying food at the cheapest price
Figure 60: Consumer attitudes towards shopping for food at supermarkets and/or hypermarkets, February 2014
Men go to the shops, women go shopping
Figure 61: Consumer attitudes towards shopping for food at supermarkets and/or hypermarkets, by gender and age group, February 2014
Figure 62: Consumer attitudes towards shopping for food at supermarkets and/or hypermarkets, by marital status, February 2014
Figure 63: Consumer attitudes towards shopping for food at supermarkets and/or hypermarkets, by monthly household income group, February 2014
APPENDIX – MARKET SIZE AND FORECAST
Figure 64: China – Total value of supermarket and hypermarket retail sales, 2008-18
Figure 65: China – Total number of supermarket and hypermarket outlets, 2008-18
APPENDIX – MARKET SEGMENTATION
Figure 66: China – Total value of supermarket and hypermarket retail sales, by sector, 2008-18
Figure 67: China – Total number of supermarket and hypermarket outlets, by sector, 2008-18
APPENDIX – FREQUENCY OF SHOPPING AT SUPERMARKETS AND/OR HYPERMARKETS
Figure 68: Frequency of shopping at supermarkets and/or hypermarkets, February 2014
Figure 69: Frequency of shopping at supermarkets and/or hypermarkets – Supermarkets in-store, by demographics, February 2014
Figure 70: Frequency of shopping at supermarkets and/or hypermarkets – Hypermarkets in-store, by demographics, February 2014
Figure 71: Frequency of shopping at supermarkets and/or hypermarkets – Online shopping websites selling food and groceries, by demographics, February 2014
Figure 72: Frequency of shopping at supermarkets and/or hypermarkets, by most popular products bought most often from supermarkets and/or hypermarkets – Supermarkets in-store, February 2014
Figure 73: Frequency of shopping at supermarkets and/or hypermarkets, by next most popular products bought most often from supermarkets and/or hypermarkets – Supermarkets in-store, February 2014
Figure 74: Frequency of shopping at supermarkets and/or hypermarkets, by other products bought most often from supermarkets and/or hypermarkets – Supermarkets in-store, February 2014
Figure 75: Frequency of shopping at supermarkets and/or hypermarkets, by most popular products bought most often from supermarkets and/or hypermarkets – Hypermarkets in-store, February 2014
Figure 76: Frequency of shopping at supermarkets and/or hypermarkets, by next most popular products bought most often from supermarkets and/or hypermarkets – Hypermarkets in-store, February 2014
Figure 77: Frequency of shopping at supermarkets and/or hypermarkets, by other products bought most often from supermarkets and/or hypermarkets – Hypermarkets in-store, February 2014
Figure 78: Frequency of shopping at supermarkets and/or hypermarkets, by most popular products bought most often from supermarkets and/or hypermarkets – Online shopping websites selling food and groceries, February 2014
Figure 79: Frequency of shopping at supermarkets and/or hypermarkets, by next most popular products bought most often from supermarkets and/or hypermarkets – Online shopping websites selling food and groceries, February 2014
Figure 80: Frequency of shopping at supermarkets and/or hypermarkets, by other products bought most often from supermarkets and/or hypermarkets – Online shopping websites selling food and groceries, February 2014
Figure 81: Frequency of shopping at supermarkets and/or hypermarkets, by most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 1, February 2014
Figure 82: Frequency of shopping at supermarkets and/or hypermarkets, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 1, February 2014
Figure 83: Frequency of shopping at supermarkets and/or hypermarkets, by most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 2, February 2014
Figure 84: Frequency of shopping at supermarkets and/or hypermarkets, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 2, February 2014
Figure 85: Frequency of shopping at supermarkets and/or hypermarkets, by most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 3, February 2014
Figure 86: Frequency of shopping at supermarkets and/or hypermarkets, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 3, February 2014
Figure 87: Frequency of shopping at supermarkets and/or hypermarkets, by most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 4, February 2014
Figure 88: Frequency of shopping at supermarkets and/or hypermarkets, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 4, February 2014
Figure 89: Frequency of shopping at supermarkets and/or hypermarkets, by most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 5, February 2014
Figure 90: Frequency of shopping at supermarkets and/or hypermarkets, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 5, February 2014
Repertoire analysis
Figure 91: Repertoire of frequency of shopping at supermarkets and/or hypermarkets, February 2014
Figure 92: Repertoire of frequency of shopping at supermarkets and/or hypermarkets, by demographics, February 2014
APPENDIX – PRODUCTS BOUGHT MOST OFTEN FROM SUPERMARKETS AND/OR HYPERMARKETS
Figure 93: Products bought most often from supermarkets and/or hypermarkets, February 2014
Figure 94: Most popular products bought most often from supermarkets and/or hypermarkets – Supermarkets in-store, by demographics, February 2014
Figure 95: Next most popular products bought most often from supermarkets and/or hypermarkets – Supermarkets in-store, by demographics, February 2014
Figure 96: Other products bought most often from supermarkets and/or hypermarkets – Supermarkets in-store, by demographics, February 2014
Figure 97: Most popular products bought most often from supermarkets and/or hypermarkets – Hypermarkets in-store, by demographics, February 2014
Figure 98: Next most popular products bought most often from supermarkets and/or hypermarkets – Hypermarkets in-store, by demographics, February 2014
Figure 99: Other products bought most often from supermarkets and/or hypermarkets – Hypermarkets in-store, by demographics, February 2014
Figure 100: Most popular products bought most often from supermarkets and/or hypermarkets – Online shopping websites selling food and groceries, by demographics, February 2014
Figure 101: Next most popular products bought most often from supermarkets and/or hypermarkets –Online shopping websites selling food and groceries, by demographics, February 2014
Figure 102: Other products bought most often from supermarkets and/or hypermarkets – Online shopping websites selling food and groceries, by demographics, February 2014
Figure 103: Products bought most often from supermarkets in-store, by most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 1, February 2014
Figure 104: Products bought most often from supermarkets in-store, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 1, February 2014
Figure 105: Products bought most often from supermarkets in-store, by most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 2, February 2014
Figure 106: Products bought most often from supermarkets in-store, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 2, February 2014
Figure 107: Products bought most often from supermarkets in-store, by most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 3, February 2014
Figure 108: Products bought most often from supermarkets in-store, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 3, February 2014
Figure 109: Products bought most often from supermarkets in-store, by most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 4, February 2014
Figure 110: Products bought most often from supermarkets in-store, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 4, February 2014
Figure 111: Products bought most often from supermarkets in-store, by most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 5, February 2014
Figure 112: Products bought most often from supermarkets in-store, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 5, February 2014
Figure 113: Products bought most often from hypermarkets in-store, by most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 1, February 2014
Figure 114: Products bought most often from hypermarkets in-store, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 1, February 2014
Figure 115: Products bought most often from hypermarkets in-store, by most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 2, February 2014
Figure 116: Products bought most often from hypermarkets in-store, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 2, February 2014
Figure 117: Products bought most often from hypermarkets in-store, by most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 3, February 2014
Figure 118: Products bought most often from hypermarkets in-store, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 3, February 2014
Figure 119: Products bought most often from hypermarkets in-store, by most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 4, February 2014
Figure 120: Products bought most often from hypermarkets in-store, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 4, February 2014
Figure 121: Products bought most often from hypermarkets in-store, by most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 5, February 2014
Figure 122: Products bought most often from hypermarkets in-store, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 5, February 2014
Figure 123: Products bought most often from online shopping websites selling food and groceries, by most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 1, February 2014
Figure 124: Products bought most often from online shopping websites selling food and groceries, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 1, February 2014
Figure 125: Products bought most often from online shopping websites selling food and groceries, by most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 2, February 2014
Figure 126: Products bought most often from online shopping websites selling food and groceries, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 2, February 2014
Figure 127: Products bought most often from online shopping websites selling food and groceries, by most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 3, February 2014
Figure 128: Products bought most often from online shopping websites selling food and groceries, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 3, February 2014
Figure 129: Products bought most often from online shopping websites selling food and groceries, by most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 4, February 2014
Figure 130: Products bought most often from online shopping websites selling food and groceries, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 4, February 2014
Figure 131: Products bought most often from online shopping websites selling food and groceries, by most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 5, February 2014
Figure 132: Products bought most often from online shopping websites selling food and groceries, by next most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 5, February 2014
APPENDIX – IMPORTANT FACTORS WHEN CHOOSING WHICH SUPERMARKET AND/OR HYPERMARKET TO BUY FROM
Figure 133: Important factors when choosing which supermarket and/or hypermarket to buy from, February 2014
Figure 134: Most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 1, by demographics, February 2014
Figure 135: Next most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 1, by demographics, February 2014
Figure 136: Other important factors when choosing which supermarket and/or hypermarket to buy from – Rank 1, by demographics, February 2014
Figure 137: Most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 2, by demographics, February 2014
Figure 138: Next most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 2, by demographics, February 2014
Figure 139: Other important factors when choosing which supermarket and/or hypermarket to buy from – Rank 2, by demographics, February 2014
Figure 140: Most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 3, by demographics, February 2014
Figure 141: Next most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 3, by demographics, February 2014
Figure 142: Other important factors when choosing which supermarket and/or hypermarket to buy from – Rank 3, by demographics, February 2014
Figure 143: Most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 4, by demographics, February 2014
Figure 144: Next most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 4, by demographics, February 2014
Figure 145: Other important factors when choosing which supermarket and/or hypermarket to buy from – Rank 4, by demographics, February 2014
Figure 146: Most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 5, by demographics, February 2014
Figure 147: Next most popular important factors when choosing which supermarket and/or hypermarket to buy from – Rank 5, by demographics, February 2014
Figure 148: Other important factors when choosing which supermarket and/or hypermarket to buy from – Rank 5, by demographics, February 2014
Figure 149: Important factors when choosing which supermarket and/or hypermarket to buy from, by most popular consumer shopping behaviour when shopping at supermarkets and/or hypermarkets, February 2014
Figure 150: Important factors when choosing which supermarket and/or hypermarket to buy from, by next most popular consumer shopping behaviour when shopping at supermarkets and/or hypermarkets, February 2014
APPENDIX – VIEWS ON FOREIGN AND DOMESTIC SUPERMARKETS AND/OR HYPERMARKETS BY TYPE OF SERVICES OFFERED
Figure 151: Views on foreign and domestic supermarkets and/or hypermarkets, by type of services offered, February 2014
Figure 152: Views on foreign and domestic supermarkets and/or hypermarkets, by type of services offered – Free shuttle bus, by demographics, February 2014
Figure 153: Views on foreign and domestic supermarkets and/or hypermarkets, by type of services offered – Offering online shopping facility, by demographics, February 2014
Figure 154: Views on foreign and domestic supermarkets and/or hypermarkets, by type of services offered – Direct mailing, by demographics, February 2014
Figure 155: Views on foreign and domestic supermarkets and/or hypermarkets, by type of services offered – Updating me with the latest promotional activities via mobile text/mail, by demographics, February 2014
Figure 156: Views on foreign and domestic supermarkets and/or hypermarkets, by type of services offered – Better loyalty scheme, by demographics, February 2014
Figure 157: Views on foreign and domestic supermarkets and/or hypermarkets, by type of services offered – Extended opening hours, by demographics, February 2014
Figure 158: Views on foreign and domestic supermarkets and/or hypermarkets, by type of services offered – Good public transport connection, by demographics, February 2014
Figure 159: Views on foreign and domestic supermarkets and/or hypermarkets, by type of services offered – Availability of ATM nearby for cash withdrawing, by demographics, February 2014
Figure 160: Views on foreign and domestic supermarkets and/or hypermarkets, by type of services offered – More free hours for car parking, by demographics, February 2014
Figure 161: Views on foreign and domestic supermarkets and/or hypermarkets, by type of services offered – Good product refund/exchange policy, by demographics, February 2014
Figure 162: Views on foreign and domestic supermarkets and/or hypermarkets, by type of services offered – Good complaint-handling practices, by demographics, February 2014
Figure 163: Views on foreign and domestic supermarkets and/or hypermarkets, by type of services offered – Overall satisfaction, by demographics, February 2014
APPENDIX – CONSUMER SHOPPING BEHAVIOUR WHEN SHOPPING AT SUPERMARKETS AND/OR HYPERMARKETS
Figure 164: Consumer shopping behaviour when shopping at supermarkets and/or hypermarkets, February 2014
Figure 165: Most popular consumer shopping behaviour when shopping at supermarkets and/or hypermarkets, by demographics, February 2014
Figure 166: Next most popular consumer shopping behaviour when shopping at supermarkets and/or hypermarkets, by demographics, February 2014
Figure 167: Consumer shopping behaviour when shopping at supermarkets and/or hypermarkets, by consumer attitudes towards shopping for food at supermarkets and/or hypermarkets, February 2014
APPENDIX – CONSUMER ATTITUDES TOWARDS SHOPPING FOR FOOD AT SUPERMARKETS AND/OR HYPERMARKETS
Figure 168: Consumer attitudes towards shopping for food at supermarkets and/or hypermarkets, February 2014
Figure 169: Most popular consumer attitudes towards shopping for food at supermarkets and/or hypermarkets, by demographics, February 2014
Figure 170: Next most popular consumer attitudes towards shopping for food at supermarkets and/or hypermarkets, by demographics, February 2014

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