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Digital Trends Spring - UK - March 2014

INTRODUCTION
Definition
Abbreviations
EXECUTIVE SUMMARY
Consumer technology products
Ownership of consumer technology products
Figure 1: Household/personal ownership of consumer technology products, September and December 2013
Planned purchase or upgrade of consumer technology products
Figure 2: Plans for purchase or upgrade of consumer technology products in the next three months, December 2013
Televisions
Smart gathers momentum as 3D plateaus
Figure 3: Household ownership of television sets, by television type, January 2012-December 2013
Computers and e-readers
Ownership patterns
Figure 4: Household ownership of computers and e-readers, January 2012-December 2013
Internet access
Devices used to access the internet
Figure 5: Devices used to access the internet, December 2013, and percentage point change between January and December 2013
Online activities
On any device
Figure 6: Online activities performed in the past three months, December 2013
Digital advertising
Figure 7: Digital advertising seen and clicked on within the past three months, December 2013
Targeted ads do not have to ‘cross the line’
Figure 8: Attitudes towards digital advertising, December 2013
Online and mobile purchasing
Around a third of consumers have purchased using a smartphone…
Figure 9: Online purchases made in the past 12 months, by device, December 2013
…but only half of smartphone owners shop using this device
Figure 10: Proportion of people who have made online purchases using computers, tablets or smartphones in the past 12 months, December 2013
Attitudes towards mobile and tablet shopping
Figure 11: Attitudes towards online and mobile purchasing, December 2013
European comparisons
Ownership of consumer technology products
Figure 12: Household ownership of consumer technology products in France, Germany, Italy, Spain and the UK, December 2013/February 2014
Computers and e-readers
Figure 13: Household ownership of computers and e-readers in France, Germany, Italy, Spain and the UK, December 2013/February 2014
What we think
CONSUMER TECHNOLOGY PRODUCTS – OVERVIEW
Key points
Ownership of consumer technology products
Figure 14: Household/personal ownership of consumer technology products, September and December 2013
Planned purchase or upgrade of consumer technology products
Figure 15: Plans for purchase or upgrade of consumer technology products in the next three months, December 2013
Figure 16: Proportion of consumers who are planning on buying consumer technology products in the next three months, September and December 2013
CONSUMER TECHNOLOGY PRODUCTS – TELEVISIONS
Key points
Ownership
Figure 17: Household ownership of television sets, September and December 2013
Plans for purchase or upgrade
Figure 18: Plans for purchase or upgrade of television sets in the next three months, September and December 2013
Smart gathers momentum as 3D plateaus
Figure 19: Household ownership of television sets, by television type, January 2012-December 2013
Figure 20: Proportion of large-screen TVs (32” and above) on the Currys website that feature smart technology, February 2013-February 2014
Demographic breakdown – by gender
Men still the most likely to have upgraded to the latest TV types
Figure 21: Household ownership of televisions, by gender, December 2013
Gaining access to new features is the motivation for men
Figure 22: Plans to purchase any television in the next three months, by gender, December 2013
Demographic breakdown – by age
Almost a third of 16-34s have access to a smart TV
Figure 23: Household ownership of televisions, by age, December 2013
TV market most reliant on the ‘streaming generation’
Figure 24: Plans to purchase any television in the next three months, by age, December 2013
Stable TV numbers hide the impact of tablet viewing
Figure 25: Number of televisions in household, September and December 2013
CONSUMER TECHNOLOGY PRODUCTS – COMPUTERS, TABLETS AND E-READERS
Key points
Ownership patterns
Figure 26: Household ownership of computers and e-readers, January 2012-December 2013
Plans for purchase or upgrade
Figure 27: Plans for purchase or upgrade of computers and e-readers in the next three months, September and December 2013
Tablets not fully responsible for sluggish PC sales
Consumers now have different devices for different needs…
Figure 28: Household ownership of computers, by form factor, December 2013
…whilst brands launch devices for different people
Figure 29: Samsung Galaxy Tab 3 Kids, launched November 2013
Demographic breakdown – by gender
Two thirds of men still have access to a desktop PC
Figure 30: Household ownership of computers and e-readers, by gender, December 2013
Desktops still have an audience thanks to male-dominated gaming industry
Figure 31: Plans for purchase or upgrade of computers and e-readers in the next three months, by gender, December 2013
Demographic breakdown – by age
Over half of 16-34-year-olds now have access to a tablet
Figure 32: Household ownership of computers and e-readers, by age, December 2013
Tablets on the way to becoming the most wanted form factor by all ages
Figure 33: Plans for purchase or upgrade of computers and e-readers in the next three months, by age, December 2013
CONSUMER TECHNOLOGY PRODUCTS – MOBILE PHONES
Key points
Ownership patterns
Figure 34: Personal ownership of mobile phones, January 2012-December 2013
Plans for purchase or upgrade
Figure 35: Plans for purchase or upgrade of mobile phones in the next three months, September and December 2013
Smartphone owners start to ditch basic secondary handsets
Figure 36: Personal ownership of mobile phones, by phone type, December 2013
Smartphones lessening the need for specialist devices
Figure 37: Samsung Smartphone GamePad, launched December 2013
Figure 38: Xperia Z tablet with detachable camera lens accessory, launched 2013
Figure 39: Garmin Head-Up Display windshield projector, launched summer 2013
Demographic breakdown – by gender
Almost three fifths of men now own a smartphone
Figure 40: Personal ownership of mobile phones, by gender, December 2013
A fifth of men actively looking to upgrade within the next three months
Figure 41: Plans for purchase or upgrade of mobile phones in the next three months, by gender, December 2013
Demographic breakdown – by age
Over-55s resist smartphones as more hang on to basic handsets
Figure 42: Personal ownership of mobile phones, by age, December 2013
Price of smartphones gives late adopters little reason not to upgrade when the time comes
Figure 43: Plans for purchase or upgrade of mobile phones in the next three months, by age, December 2013
Figure 44: Yota smartphone with e-ink and LCD screens, launched 2013
INTERNET ACCESS
Key points
Devices used to access the internet
Popularity of on-demand starts to be realised on the TV itself
Figure 45: Devices used to access the internet, December 2013, and percentage point change between January and December 2013
ONLINE ACTIVITIES
Key points
Online activities performed
On any device
Figure 46: Online activities performed in the past three months, December 2013
On a computer
Figure 47: Online activities performed in the past three months on a computer, December 2013
On a smartphone
Figure 48: Online activities performed in the past three months on a smartphone, December 2013
On a tablet
Figure 49: Online activities performed in the past three months on a tablet, December 2013
Social and sharing activities
Variations by device
Figure 50: Social and sharing online activities performed in the past three months, by device, December 2013
Variations by gender
Figure 51: Social and sharing online activities performed in the past three months, by gender, December 2013
Figure 52: Examples of Facebook ads, 2013
Variations by age
Figure 53: Social and sharing online activities performed in the past three months, by age, December 2013
The quest for information
Variations by device
Figure 54: Information-finding activities performed online in the past three months, by device, December 2013
Variations by gender
Figure 55: Information-finding activities performed online in the past three months, by gender, December 2013
Variations by age
Figure 56: Information-finding activities performed online in the past three months, by age, December 2013
Online shopping
Variations by device
Figure 57: Online shopping activities performed in the past three months, by device, December 2013
Figure 58: Smartphone ownership and the proportion of all consumers who have shopped via smartphones, July 2012-December 2013
Variations by gender
Figure 59: Online shopping activities performed in the past three months, by gender, December 2013
Variations by age
Figure 60: Online shopping activities performed in the past three months, by age, December 2013
Online entertainment
Variations by device
Figure 61: Online entertainment activities performed in the past three months, by device, December 2013
Variations by gender
Figure 62: Online entertainment activities performed in the past three months, by gender, December 2013
Variations by age
Figure 63: Online entertainment activities performed in the past three months, by age, December 2013
DIGITAL ADVERTISING
Key points
Digital advertising engages over two fifths of internet users
Figure 64: Digital advertising seen and clicked on within the past three months, December 2013
Email adverts still top the conversion chart
Figure 65: Proportion of people who have clicked on each type of advert after seeing it, September and December 2013
Though they may buy using PCs, mobile and tablet users are most engaged by ads
Figure 66: Proportion of smartphone and tablet users who have seen, clicked on and bought from any digital advert in the past three months, December 2013
Native advertising may be boosting social media
Figure 67: Digital advertising bought from within the past three months, September and December 2013
Young men are more likely to buy from ads, though email converts more women
Figure 68: Proportion of people who have bought from any type of advert after clicking on ads in the past three months, by gender and age, December 2013
Attitudes towards digital advertising
Targeted ads do not have to ‘cross the line’
Figure 69: Attitudes towards digital advertising, December 2013
Profile-based ads are more likely to engage men
Figure 70: Agreement with statements about digital advertising, by gender, December 2013
Mobile purchasers more open to personalised ads, giving opportunity for geo-location targeting
Figure 71: Agreement with statements about digital advertising, by people who have purchased goods or services via computers, tablets and smartphones in the past 12 months, December 2013
ONLINE AND MOBILE PURCHASING
Key points
Around a third of consumers have purchased using a smartphone…
Figure 72: Online purchases made in the past 12 months, by device, December 2013
…but this only accounts for half of all device owners
Figure 73: Proportion of people who have made online purchases using computers, tablets or smartphones in the past 12 months, December 2013
PCs still the device of choice for buying more expensive items
Figure 74: Online purchases made in the past 12 months, by device owners, December 2013
Even over-55s who have acquired mobile devices are reluctant to shop with them
Figure 75: Proportion of people who have made online purchases using that device in the past 12 months, by device owners, by age, December 2013
Attitudes towards mobile and tablet shopping
Security and screen size are still prime concerns for smartphone owners
Figure 76: Attitudes towards online and mobile purchasing, December 2013
Tablet shopping also restricted by security concerns, but boosted by in-home activity
Hybrid tablets likely to boost ‘mobile’ shopping by older consumers…
Figure 77: Attitudes towards online and mobile purchasing, by age, December 2013
…but smartphones can play a vital role in the young consumer’s shopping journey
Figure 78: Attitudes towards online and mobile purchasing, by age, December 2013
EUROPEAN COMPARISONS
Ownership of consumer technology products
Figure 79: Household ownership of consumer technology products in France, Germany, Italy, Spain and the UK, December 2013/February 2014
Computers and e-readers
Figure 80: Household ownership of computers and e-readers in France, Germany, Italy, Spain and the UK, December 2013/February 2014
Mobile phones
Figure 81: Personal ownership of mobile phones in France, Germany, Italy, Spain and the UK, December 2013/February 2014
Online activities
Online activities in France
Figure 82: Online activities performed in the past three months in France, February 2014
Online activities in Germany
Figure 83: Online activities performed in the past three months in Germany, February 2014
Online activities in Italy
Figure 84: Online activities performed in the past three months in Italy, February 2014
Online activities in Spain
Figure 85: Online activities performed in the past three months in Spain, February 2014
APPENDIX – CONSUMER TECHNOLOGY PRODUCTS
Figure 86: Technology products in household, December 2013
Figure 87: Technology products in household, by demographics, December 2013
Figure 88: Technology products have in household, by demographics, December 2013 (continued)
Figure 89: Technology products have in household, by demographics, December 2013 (continued)
Figure 90: Technology products personally owned, December 2013
Figure 91: Technology products personally owned, by demographics, December 2013
Figure 92: Technology products personally owned, by demographics, December 2013 (continued)
Figure 93: Technology products in household, by technology products in household, December 2013
Figure 94: Technology products in household, by technology products in household, December 2013 (continued)
Figure 95: Technology products in household, by technology products in household, December 2013 (continued)
Figure 96: Technology products personally owned, by technology products in household, December 2013 (continued)
Figure 97: Technology products personally owned, by technology products in household, December 2013 (continued)
Figure 98: Technology products personally owned, by technology products in household, December 2013 (continued)
Figure 99: Technology products personally owned, by technology products personally owned, December 2013
Figure 100: Technology products plan to buy/upgrade in the next three months, December 2013
Figure 101: Technology products plan to buy/upgrade in the next three months – Any computer, by demographics, December 2013
Figure 102: Technology products plan to buy/upgrade in the next three months – Smartphone, by demographics, December 2013
Figure 103: Technology products plan to buy/upgrade in the next three months – Static games console, by demographics, December 2013
Figure 104: Technology products plan to buy/upgrade in the next three months – Tablet computer, by demographics, December 2013
Figure 105: Technology products plan to buy/upgrade in the next three months – Any television, by demographics, December 2013
Figure 106: Technology products plan to buy/upgrade in the next three months – Laptop/netbook computer, by demographics, December 2013
Figure 107: Technology products plan to buy/upgrade in the next three months – Streaming media device/smart set-top box, by demographics, December 2013
Figure 108: Technology products plan to buy/upgrade in the next three months – Portable games console, by demographics, December 2013
Figure 109: Technology products plan to buy/upgrade in the next three months – e-reader, by demographics, December 2013
Figure 110: Technology products plan to buy/upgrade in the next three months – Portable media player, by demographics, December 2013
Figure 111: Technology products plan to buy/upgrade in the next three months – Internet-enabled TV, by demographics, December 2013
Figure 112: Technology products plan to buy/upgrade in the next three months – Desktop computer, by demographics, December 2013
Figure 113: Technology products plan to buy/upgrade in the next three months – 3DTV, by demographics, December 2013
Figure 114: Technology products plan to buy/upgrade in the next three months – Digital or video camera, by demographics, December 2013
Figure 115: Technology products plan to buy/upgrade in the next three months – High-definition (HD) TV, by demographics, December 2013
Figure 116: Technology products plan to buy/upgrade in the next three months – Satellite navigation/GPS device, by demographics, December 2013
Figure 117: Technology products plan to buy/upgrade in the next three months – Blu-ray player, by demographics, December 2013
Figure 118: Technology products plan to buy/upgrade in the next three months – DVD player, by demographics, December 2013
Figure 119: Technology products plan to buy/upgrade in the next three months – Surround sound/home cinema system, by demographics, December 2013
Figure 120: Technology products plan to buy/upgrade in the next three months – Basic mobile phone, by demographics, December 2013
Figure 121: Technology products personally owned, by technology products personally owned, December 2013 (continued)
Figure 122: Number of televisions in household, December 2013
Figure 123: Number of televisions in household, by demographics, December 2013
Figure 124: Number of televisions in household, by technology products in household, December 2013
Figure 125: Number of televisions in household, by technology products in household, December 2013 (continued)
Figure 126: Number of televisions in household, by technology products in household, December 2013 (continued)
APPENDIX – INTERNET ACCESS
Figure 127: Internet access, by device, December 2013
Figure 128: Internet access, by device, by demographics, December 2013
Figure 129: Internet access, by device, by demographics, December 2013 (continued)
Figure 130: Internet access, by device, by internet access, by device, December 2013
APPENDIX – ONLINE ACTIVITIES
Figure 131: Online activities done in the last three months, December 2013
Figure 132: Online activities done on a tablet in the last three months, December 2013
Figure 133: Online activities done on a smartphone in the last three months, December 2013
Figure 134: Online activities done in the last three months – On any device, by demographics, December 2013
Figure 135: Online activities done in the last three months – On any device, by demographics, December 2013 (continued)
Figure 136: Online activities done in the last three months – On any device, by demographics, December 2013 (continued)
Figure 137: Online activities done in the last three months – On any device, by demographics, December 2013 (continued)
Figure 138: Online activities done in the last three months – On any device, by demographics, December 2013 (continued)
Figure 139: Online activities done in the last three months – On a computer, by demographics, December 2013
Figure 140: Online activities done in the last three months – On a computer, by demographics, December 2013 (continued)
Figure 141: Online activities done in the last three months – On a computer, by demographics, December 2013 (continued)
Figure 142: Online activities done in the last three months – On a computer, by demographics, December 2013 (continued)
Figure 143: Online activities done in the last three months – On a computer, by demographics, December 2013 (continued)
Figure 144: Online activities done in the last three months – On a tablet, by demographics, December 2013
Figure 145: Online activities done in the last three months – On a tablet, by demographics, December 2013 (continued)
Figure 146: Online activities done in the last three months – On a tablet, by demographics, December 2013 (continued)
Figure 147: Online activities done in the last three months – On a tablet, by demographics, December 2013 (continued)
Figure 148: Online activities done in the last three months – On a tablet, by demographics, December 2013 (continued)
Figure 149: Online activities done in the last three months – On a smartphone, by demographics, December 2013
Figure 150: Online activities done in the last three months – On a smartphone, by demographics, December 2013 (continued)
Figure 151: Online activities done in the last three months – On a smartphone, by demographics, December 2013 (continued)
Figure 152: Online activities done in the last three months – On a smartphone, by demographics, December 2013 (continued)
Figure 153: Online activities done in the last three months – On a smartphone, by demographics, December 2013 (continued)
APPENDIX – DIGITAL ADVERTISING
Figure 154: Digital advertising seen and clicked on within the past 3 months, December 2013
Figure 155: Digital advertising seen and clicked on within the past 3 months – Any type of advert, by demographics, December 2013
Figure 156: Digital advertising seen and clicked on within the past 3 months – Online advert, by demographics, December 2013
Figure 157: Digital advertising seen and clicked on within the past 3 months – Sponsored link on a search engine, by demographics, December 2013
Figure 158: Digital advertising seen and clicked on within the past 3 months – Video advert/commercial, by demographics, December 2013
Figure 159: Digital advertising seen and clicked on within the past 3 months – Advert on a social media site, by demographics, December 2013
Figure 160: Digital advertising seen and clicked on within the past 3 months – Advert based on my browsing history, by demographics, December 2013
Figure 161: Digital advertising seen and clicked on within the past 3 months – Advert or promotion within an email, by demographics, December 2013
Figure 162: Digital advertising seen and clicked on within the past 3 months – Advert within a game, by demographics, December 2013
Figure 163: Digital advertising seen and clicked on within the past 3 months – In-app advert, by demographics, December 2013
Figure 164: Digital advertising bought from within the past 3 months, December 2013
Figure 165: Digital advertising bought from within the past 3 months, by demographics, December 2013
Figure 166: Digital advertising bought from within the past 3 months, by demographics, December 2013 (continued)
Figure 167: Digital advertising bought from within the past 3 months, by demographics, December 2013 (continued)
Figure 168: Digital advertising bought from within the past 3 months, by demographics, December 2013 (continued)
Figure 169: Digital advertising bought from within the past 3 months, by demographics, December 2013 (continued)
Figure 170: Digital advertising bought from within the past 3 months, by demographics, December 2013 (continued)
Figure 171: Digital advertising bought from within the past 3 months, by demographics, December 2013 (continued)
Figure 172: Attitudes towards digital advertising, December 2013
Figure 173: Agreement with the statement ‘I find online advertising annoying’, by demographics, December 2013
Figure 174: Agreement with the statement ‘I find online advertising intrusive’, by demographics, December 2013
Figure 175: Agreement with the statement ‘Advertising that is based on my browsing history makes me feel uncomfortable’, by demographics, December 2013
Figure 176: Agreement with the statement ‘I wouldn’t mind watching an advert or promotional video that can be skipped after a few seconds’, by demographics, December 2013
Figure 177: Agreement with the statement ‘I would rather see online advertising than pay for advertising-free apps and online services’, by demographics, December 2013
Figure 178: Agreement with the statement ‘I like online advertising that is humorous’, by demographics, December 2013
Figure 179: Agreement with the statement ‘I like online advertising that is related to my personal interests’, by demographics, December 2013
Figure 180: Agreement with the statement ‘If I really liked an online advert or promotional video, I would share it with my friends’, by demographics, December 2013
Figure 181: Agreement with the statement ‘I am happy for companies to use my data to make online advertising more relevant’, by demographics, December 2013
Figure 182: Agreement with the statement ‘I would be willing to pay for advertising-free apps and online services’, by demographics, December 2013
Figure 183: Digital advertising seen and clicked on within the past 3 months, by attitudes towards digital advertising – Agree, December 2013
Figure 184: Digital advertising seen and clicked on within the past 3 months, by attitudes towards digital advertising – Agree, December 2013 (continued)
Figure 185: Attitudes towards digital advertising, by digital advertising seen and clicked on within the past 3 months – Any type of advert, December 2013
Figure 186: Attitudes towards digital advertising, by digital advertising seen and clicked on within the past 3 months – Online advert, December 2013
Figure 187: Attitudes towards digital advertising, by digital advertising seen and clicked on within the past 3 months – Video advert/commercial, December 2013
Figure 188: Attitudes towards digital advertising, by digital advertising seen and clicked on within the past 3 months – Sponsored link on a search engine, December 2013
Figure 189: Attitudes towards digital advertising, by digital advertising seen and clicked on within the past 3 months – Advert on a social media site, December 2013
Figure 190: Attitudes towards digital advertising, by digital advertising seen and clicked on within the past 3 months – Advert based on my browsing history, December 2013
Figure 191: Attitudes towards digital advertising, by digital advertising seen and clicked on within the past 3 months – Advert within a game, December 2013
Figure 192: Attitudes towards digital advertising, by digital advertising seen and clicked on within the past 3 months – Advert or promotion within an email, December 2013
Figure 193: Attitudes towards digital advertising, by digital advertising seen and clicked on within the past 3 months – In-app advert, December 2013
Figure 194: Attitudes towards digital advertising, by digital advertising bought from within the past 3 months, December 2013
APPENDIX – ONLINE AND MOBILE PURCHASING
Figure 195: Online purchases made in the past 12 months, by device, December 2013
Figure 196: Online purchases made in the past 12 months by tablet, December 2013
Figure 197: Online purchases made in the past 12 months by smartphone, December 2013
Figure 198: Online purchases made in the past 12 months, by device – On a computer, by demographics, December 2013
Figure 199: Online purchases made in the past 12 months, by device – On a computer, by demographics, December 2013 (continued)
Figure 200: Online purchases made in the past 12 months, by device – On a computer, by demographics, December 2013 (continued)
Figure 201: Online purchases made in the past 12 months, by device – On a tablet, by demographics, December 2013
Figure 202: Online purchases made in the past 12 months, by device – On a tablet, by demographics, December 2013 (continued)
Figure 203: Online purchases made in the past 12 months, by device – On a tablet, by demographics, December 2013 (continued)
Figure 204: Online purchases made in the past 12 months, by device – On a smartphone, by demographics, December 2013
Figure 205: Online purchases made in the past 12 months, by device – On a smartphone, by demographics, December 2013 (continued)
Figure 206: Online purchases made in the past 12 months, by device – On a smartphone, by demographics, December 2013 (continued)
Figure 207: Online purchases made in the past 12 months by tablet owners – On a tablet, by demographics, December 2013
Figure 208: Online purchases made in the past 12 months by tablet owners – On a tablet, by demographics, December 2013 (continued)
Figure 209: Online purchases made in the past 12 months by tablet owners – On a tablet, by demographics, December 2013
Figure 210: Online purchases made in the past 12 months by smartphone users – On a smartphone, by demographics, December 2013
Figure 211: Online purchases made in the past 12 months by smartphone users – On a smartphone, by demographics, December 2013 (continued)
Figure 212: Online purchases made in the past 12 months by smartphone users – On a smartphone, by demographics, December 2013 (continued)
Figure 213: Attitudes towards online and mobile purchasing, December 2013
Figure 214: Attitudes towards online and mobile purchasing, by demographics, December 2013
Figure 215: Attitudes towards online and mobile purchasing, by demographics, December 2013 (continued)
Figure 216: Online purchases made in the past 12 months on computers, by attitudes towards online and mobile purchasing, December 2013
Figure 217: Online purchases made in the past 12 months on computers, by attitudes towards online and mobile purchasing, December 2013 (continued)
Figure 218: Online purchases made in the past 12 months on tablets, by attitudes towards online and mobile purchasing, December 2013
Figure 219: Online purchases made in the past 12 months on tablets, by attitudes towards online and mobile purchasing, December 2013
Figure 220: Online purchases made in the past 12 months on smartphones, by attitudes towards online and mobile purchasing, December 2013
Figure 221: Online purchases made in the past 12 months on smartphones, by attitudes towards online and mobile purchasing, December 2013
APPENDIX – EUROPEAN COMPARISONS
Figure 222: Technology products in household, February 2014
Figure 223: Technology products in household, by demographics, February 2014
Figure 224: Technology products in household, by demographics, February 2014 (continued)
Figure 225: Technology products in household, by demographics, February 2014 (continued)
Figure 226: Technology products in household, by demographics, France, February 2014
Figure 227: Technology products in household, by demographics, France, February 2014 (continued)
Figure 228: Technology products in household, by demographics, France, February 2014 (continued)
Figure 229: Technology products in household, by demographics, Germany, February 2014
Figure 230: Technology products in household, by demographics, Germany, February 2014 (continued)
Figure 231: Technology products in household, by demographics, Germany, February 2014 (continued)
Figure 232: Technology products in household, by demographics, Italy, February 2014
Figure 233: Technology products in household, by demographics, Italy, February 2014 (continued)
Figure 234: Technology products in household, by demographics, Italy, February 2014 (continued)
Figure 235: Technology products in household, by demographics, Spain, February 2014
Figure 236: Technology products in household, by demographics, Spain, February 2014 (continued)
Figure 237: Technology products in household, by demographics, Spain, February 2014 (continued)

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