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British Lifestyles 2013: Examining the Legacy of the Economic Downturn - UK - April 2013

INTRODUCTION
Methodology
Abbreviations
EXECUTIVE SUMMARY
Challenging fiscal conditions set to continue
Figure 1: The income squeeze – increases in the cost of living and the growth in average wages, January 2007-October 2012
Consumers tighten their belts
Figure 2: Changes in spending habits in 2013 compared with 2012, January 2013
Strong pent-up demand for holidays
Figure 3: How adults would spend a financial windfall, January 2013 and February 2008
Savvy shopping is becoming the default
Figure 4: Effect of recession on spending habits (selected attitudes), January 2013
Recession sees Brits go back to basics
Figure 5: Effect of recession on people’s lifestyles (selected attitudes), January 2013
BRITAIN TODAY: THE ECONOMY
Key points
What we think
 THE STATE OF THE UK ECONOMY
The economy remains flat…
Figure 6: Quarterly change in UK GDP, Q1 2008-Q4 2012
… but employment is up, and the income squeeze is easing
Figure 7: The income squeeze – increases in the cost of living and the growth in average wages, January 2007-October 2012
 CONSUMERS’ CURRENT FINANCIAL SITUATION
Some sign of financial recovery…
Figure 8: Household financial situation index, February 2009-December 2012
… but the income squeeze is having an impact on consumers
 SPENDING PRIORITIES
Safety first…
Figure 9: Financial priorities for 2013 (any important), December 2012
… but still room for some luxury spending
 FINANCIAL EXPECTATIONS
Macroeconomic expectations
Figure 10: Economic expectations, December 2012
Personal financial expectations
BRITAIN TODAY: THE PEOPLE
Key points
Population trends
Figure 11: Population trends and projections, 2007-17
Age structure
Figure 12: Trends in the age structure of the UK population, 2007-17
Fertility rate
Figure 13: Total fertility rate for the United Kingdom, by UK born and non-UK born women, 2007-11
Lifestage
Figure 14: Forecast adult population trends, by lifestage, 2007-17
Household size trends
Figure 15: UK households, by size, 2007-17
Families and children
Figure 16: Percentage of dependent children in the UK, by family type, 2002-12
Employment
Figure 17: Employment and unemployment, by gender, 2007-17
Socio-economic group
Figure 18: Forecast adult population trends, by socio-economic group, 2007-17
EXPENDITURE OVERVIEW
Key points
Sector breakout
Figure 19: Consumer expenditure, by sector (£billion), 2012
Optimistic outlook for the next five years
Figure 20: Best- and worst-case forecast total value sales, 2007-17
Winners in the next five years
Figure 21: Fastest-growing consumer sectors, at current prices, by % growth, 2012-17 (est)
Slower growth sectors (2012-17)
Figure 22: Consumer sectors with weaker growth, at current prices, by % growth, 2012-17 (est)
IN-HOME FOOD
Key points
What we think
 WINNERS AND LOSERS FOR 2013
Price hikes boost expenditure on in-home food
Figure 23: UK in-home food market value, 2007-12
Market is set for strong growth in the next five years
Figure 24: Best- and worst-case forecast value sales of in-home food, at current prices, 2007-17
Home-baking and crisps have benefited from the recession…
… while cakes and bread have struggled to maintain sales
Changing consumer spending habits
Figure 25: Changes in spending habits on in-home food in 2013 compared to 2012, January 2013
Reasons for changes to consumer spending habits
Figure 26: Reasons for spending more/less on in-home food over the past year, January 2013
FOODSERVICE (EATING OUT AND TAKEAWAYS)
Key points
What we think
 WINNERS AND LOSERS FOR 2013
Eating out industry remains resilient despite economic downturn
Figure 27: UK foodservice market value, 2007-12
Foodservice will see modest growth in the next five years
Figure 28: Best- and worst-case forecast value sales of eating out market, at current prices, 2007-17
Product specialists have benefited from the recession
Leisure venue catering has struggled to maintain sales
Changing consumer spending habits
Figure 29: Changes in spending habits on eating out and takeaways in 2013 compared to 2012, January 2013
Reasons for changes to consumer spending habits
Figure 30: Reasons for spending more/less on eating out and takeaways over the past year, January 2013
NON-ALCOHOLIC DRINKS
Key points
What we think
 WINNERS AND LOSERS FOR 2013
Non-alcoholic drinks industry has grown steadily during economic downturn
Figure 31: UK non-alcoholic drinks market value, 2007-12
Strong growth forecast in the sector
Figure 32: Best- and worst-case forecast value sales of non-alcoholic drinks market, at current prices, 2007-17
Carbonated soft drinks have benefited from the recession
Tea has struggled to maintain sales
Changing consumer spending habits
Figure 33: Changes in spending habits on non-alcoholic drinks in 2013 compared to 2012, January 2013
Reasons for changes to consumer spending habits
Figure 34: Reasons for spending more/less on non-alcoholic drinks in the past year, January 2013
ALCOHOLIC DRINKS
Key points
What we think
 WINNERS AND LOSERS FOR 2013
In-home drinking remains buoyant despite economic downturn
Figure 35: UK alcoholic drinks market value, 2007-12
The out-of-home market bounces back but remains embattled
Forecast
Figure 36: Best- and worst-case forecast value sales of alcoholic drinks market, at current prices, 2007-17
Cider, wine and sparkling wines have benefited from the recession
Champagne and stout have struggled to maintain sales
Changing consumer spending habits
Figure 37: Changes in spending habits on alcoholic drinks in 2013 compared to 2012, January 2013
Reasons for changes to consumer spending habits
Figure 38: Reasons for spending more/less on alcoholic drinks over the past year, January 2013
BEAUTY AND PERSONAL CARE
Key points
What we think
 WINNERS AND LOSERS FOR 2013
Beauty industry remains buoyant despite economic downturn
Figure 39: UK beauty and personal care market value, 2007-12
Strong growth projected in the market
Figure 40: Best- and worst-case forecast value sales of the beauty and personal care market, at current prices, 2007-17
Fragrances and the face have benefited from the recession
Hair and body sectors struggled to grow sales
Changing consumer spending habits
Figure 41: Changes in spending habits on beauty products and toiletries in 2013 compared to 2012, January 2013
Business as usual for personal hygiene
Cautious approach for 11 million adults
Reasons for changes to consumer spending habits
Figure 42: Reasons for spending more/less on beauty products and toiletries over the past year, January 2013
OTC AND PHARMACEUTICALS
Key points
What we think
 WINNERS AND LOSERS FOR 2013
OTC industry has been stable despite economic downturn
Figure 43: UK OTC and pharmaceuticals market value, 2007-12
Growth projected in the next five years
Figure 44: Best- and worst-case forecast value sales of the OTC and pharmaceuticals market, at current prices, 2007-17
Complementary medicine flourishes
Gastrointestinal remedies decline
Changing consumer spending habits
Figure 45: Changes in spending habits on OTC and pharmaceuticals in 2013 compared to 2012, January 2013
Reasons for changes to consumer spending habits
Figure 46: Reasons for spending more/less on OTC and pharmaceuticals over the past year, January 2013
CLOTHING AND ACCESSORIES
Key points
What we think
 WINNERS AND LOSERS FOR 2013
Fashion industry remains robust despite economic downturn
Figure 47: UK clothing and accessories market value, 2007-12
Modest growth expected in the sector
Figure 48: Best- and worst-case forecast value sales of the clothing and accessories market, at current prices, 2007-17
Fashion accessories have benefited from the recession…
… while precious metal jewellery and underwear have struggled
Changing consumer spending habits
Figure 49: Changes in spending habits on clothing and accessories in 2013 compared to 2012, January 2013
Men spend the same, while young spend more
Reasons for changes to consumer spending habits
Figure 50: Reasons for spending more/less on clothing and accessories over the past year, January 2013
HOUSEHOLD CARE
Key points
What we think
 WINNERS AND LOSERS FOR 2013
Steady growth in sales despite economic downturn
Figure 51: UK household care market value, 2007-12
Modest growth is projected for the next five years
Figure 52: Best- and worst-case forecast value sales of the household care market, at current prices, 2007-17
Dishwashing has benefited from the recession
Laundry detergents struggled to maintain sales
Changing consumer spending habits
Figure 53: Changes in spending habits on household care in 2013 compared to 2012, January 2013
Reasons for changes to consumer spending habits
Figure 54: Reasons for spending more/less on household care over the past year, January 2013
TECHNOLOGY AND COMMUNICATIONS
Key points
What we think
 WINNERS AND LOSERS FOR 2013
Technology industry is stable despite economic downturn
Figure 55: UK technology, communications and media market value, 2007-12
Steady growth in the sector will continue
Figure 56: Best- and worst-case forecast value sales of the technology, communications and media market, at current prices, 2007-17
Customised content services have benefited from the recession
Dedicated devices have struggled to maintain sales
Changing consumer spending habits
Figure 57: Changes in spending habits on technology and communications in 2013 compared to 2012, January 2013
Reasons for changes to consumer spending habits
Figure 58: Reasons for spending more/less on technology and communications in the past year, January 2013
LEISURE AND ENTERTAINMENT
Key points
What we think
 WINNERS AND LOSERS FOR 2013
Leisure and entertainment industry holds value in spite of economic downturn
Figure 59: UK leisure and entertainment market value, 2007-12
Forecast
Figure 60: Best- and worst-case forecast value sales of the leisure and entertainment market, at current prices, 2007-17
Days out attractions have benefited from the recession
Tenpin bowling has struggled to maintain sales
Changing consumer spending habits
Figure 61: Changes in spending habits on entertainment in 2013 compared to 2012, January 2013
Reasons for changes to consumer spending habits
Figure 62: Reasons for spending more/less on entertainment over the past year, January 2013
HOME AND GARDEN
Key points
What we think
 WINNERS AND LOSERS FOR 2013
Home and garden sector one of the losers in the downturn
Figure 63: UK home and garden market value, 2007-12
Growth is expected to pick up somewhat in the next five years
Figure 64: Best- and worst-case forecast value sales of the home and garden market, at current prices, 2007-17
Domestic services a bright spot in the recession
Floorcoverings have struggled to maintain sales
Changing consumer spending habits
Figure 65: Changes in spending habits on home and garden in 2013 compared to 2012, January 2013
Reasons for changes to consumer spending habits
Figure 66: Reasons for spending more/less on home and garden over the past year, January 2013
TRANSPORT
Key points
What we think
 WINNERS AND LOSERS FOR 2013
The personal transport industry resilient in the economic downturn
Figure 67: UK transport market value, 2007-12
The market is expected to remain stagnant
Figure 68: Best- and worst-case forecast value sales of the transport market, at current prices, 2007-17
Rail travel benefited from the recession
New cars struggled to maintain sales
HOLIDAYS
Key points
What we think
 WINNERS AND LOSERS FOR 2013
Total holiday market recovers to pre-recessionary levels
Figure 69: UK holidays market value, 2007-12
Domestic holidays will drive the growth going forward
Figure 70: Best- and worst-case forecast value sales of the holidays market, at current prices, 2007-17
Domestic holidays benefitted
Overseas segment has suffered
Changing consumer spending habits
Figure 71: Changes in spending habits on holidays in 2013 compared to 2012, January 2013
Reasons for changes to consumer spending habits
Figure 72: Reasons for spending more/less on holidays in the past year, January 2013
PERSONAL FINANCE
Key points
What we think
 WINNERS AND LOSERS FOR 2013
Personal finance spending remains well below pre-recessionary levels
Figure 73: UK personal finance market value, 2007-12
Gradual recovery is expected over the next five years
Figure 74: Best- and worst-case forecast of personal finance market, at current prices, 2007-17
Insurance spending has weathered the recession
Consumer credit markets continue to struggle
Some signs of improvement in consumer financial health
Figure 75: Current financial situation, January 2012 vs. January 2013
Most people don’t feel better-off compared to a year ago
Figure 76: Financial position compared to a year ago, January 2012 vs. January 2013
HOUSING
Key points
What we think
A slight upturn in housing-related spending in 2012
Figure 77: UK expenditure on housing, 2007-12
Housing expenditure will continue to rise
Figure 78: Best- and worst-case forecast value sales of the housing market, at current prices, 2007-17
Mortgage-related spend shows slight increase
Spending on rent continues to rise
Hike in energy prices pushing up spending
NEWSAGENTS’ GOODS
Key points
What we think
Newsagents goods market grew modestly
Figure 79: UK newsagents’ goods market value, 2007-12
Forecast
Figure 80: Best- and worst-case forecast of value sales of the newsagents’ goods market, at current prices, 2007-17
Cards may still be attractive, but people need less stationery
Tobacco sales remain resilient
Changing consumer spending habits
MISCELLANEOUS EXPENDITURE
Key points
What we think
 WINNERS AND LOSERS FOR 2013
Miscellaneous expenditure maintains steady growth despite economic downturn
Figure 81: UK miscellaneous expenditure market value, 2007-12
Growth is expected to be much stronger in the next five years
Figure 82: Best- and worst-case forecast value sales of the miscellaneous expenditure market, at current prices, 2007-17
Funerals have benefited from the recession
As have disposable nappies and wipes
Optical goods grew modestly
THE CONSUMER – COMPARISON OF SPENDING HABITS IN 2012 AND 2013
Key points
Few are spending more relative to last year
Figure 83: Changes in spending habits in 2013 compared with 2012, January 2013
Higher income earners haven’t been affected
Figure 84: Changes in spending habits in 2013 compared with 2012, by household income, January 2013
Is spending more a choice?
Figure 85: Number of categories where spending increased and decreased in 2013 compared with 2012, January 2013
The better-off pay more to treat themselves
Figure 86: Reasons for spending more across all categories in 2013 compared with 2012, by current financial situation relative to 2012, January 2013
Expenditure varies by lifestage
Trend application insight
THE CONSUMER – REASONS WHY PEOPLE SPENT MORE
Key points
Competitive pricing remains important in the food sector
Figure 87: Reasons for spending more on food over the past year, January 2013
Alcohol consumption is linked to lifestyle
Figure 88: Reasons for spending more on drink over the past year, January 2013
‘Lipstick effect’ sustains the beauty and toiletries sector
Figure 89: Reasons for spending more on beauty, personal care, healthcare, and household products over the past year, January 2013
Technology sector benefits from discounting
Figure 90: Reasons for spending more on clothing & accessories, technology and home & garden over the past year, January 2013
Holidays seen as a treat, but less affordable for many
Figure 91: Reasons for spending more on leisure & entertainment and holidays over the past year, January 2013
Finding ways to indulge
Figure 92: Number of categories where adults spent more over the past year, January 2013
Who is more likely to spend on indulgences?
Figure 93: Demographics of adults who spent more in 3+ categories as a treat over the past year, January 2013
Economic sentiment has greatest influence on discretionary spending
Figure 94: Number of categories where adults spent more to treat themselves, by current financial situation and sentiment for 2013, January 2013
Price increases chip away at consumer confidence
Figure 95: Number of categories where adults spent more due to increase in prices, by current financial situation and sentiment for 2013, January 2013
Debt reduction is a priority for those hit by rising prices
Figure 96: Activities undertaken in the past 3 months, by whether people spend more due to price increases or as a treat, January 2013
Age cohort determines financial confidence
Figure 97: Current financial situation, sentiment for 2013, and effect of the downturn, by age, January 2013
Trend application insight
THE CONSUMER – REASONS WHY PEOPLE SPENT LESS
Key points
Taking shelter within home
Figure 98: Reasons for spending less on food over the past year, January 2013
Health concerns prompt cutting down on alcohol
Figure 99: Reasons for spending less on drink over the past year, January 2013
Figure 100: Other reasons for spending less on alcoholic drinks in-home over the past year, January 2013
Strong demand for ‘value’ beauty and toiletries
Figure 101: Reasons for spending less on beauty, personal care, healthcare, and household products over the past year, January 2013
Making things last longer
Figure 102: Reasons for spending less on clothing & accessories, technology and home & garden over the past year, January 2013
Leisure and holidays are the first on the chopping block
Figure 103: Reasons for spending less on leisure & entertainment and holidays over the past year, January 2013
The instinct for savings drives people to spend less
Figure 104: Number of categories where adults spent less over the past year, January 2013
Savvy shoppers in the family lifestage
Figure 105: Demographics of adults who spent less in 5 categories+ in order to save over the past year, January 2013
Everyone feeling the pinch
Figure 106: Number of categories where adults spent less owing to finding best over the past year, by current financial situation, January 2013
Trend application insight
THE CONSUMER – IMAGINE YOU WON THE LOTTERY…
Key points
What people can afford to spend on…
Figure 107: Top ten things people spend their extra money on, January 2013
… and categories held in pent up demand
Figure 108: How adults would spend a financial windfall, January 2013 and February 2008
The need to get away from it all
Figure 109: How adults would spend their financial windfall, by lifestage, January 2013 and February 2008
Trend application insight
THE CONSUMER – EFFECT OF RECESSION ON SPENDING HABITS
Key points
23 million adults now only buy if there is a need
Figure 110: Effect of recession on spending habits, January 2013
Discounts galore
Figure 111: Effect of recession on spending habits, continued, January 2013
Focusing on lower prices over better quality
Figure 112: Effect of recession on spending habits, continued, January 2013
Pensioners partial to British products
Figure 113: Trends in attitudes towards shopping, 2008-12
Conflicting views on buying British
Figure 114: Attitudes towards buying British products, November 2012
Rise in savvy shopping
Figure 115: Trends in attitudes towards shopping, continued, 2008-12
Even among the better-off spending habits vary by lifestage
Figure 116: Attitudes towards shopping, by social group and lifestage, 2012
Profound effect of recession on spending habits and attitudes
Figure 117: Number of ways in which consumer spending habits have changed in response to recession, January 2013
Quality and price - a balancing act
Figure 118: Effect of recession on spending habits, by spending habits, January 2013
Trend application insight
THE CONSUMER – EFFECT OF RECESSION ON LIFESTYLE
Key points
Reining in the spend
Figure 119: Effect of recession on people’s lifestyles, January 2013
Spending more time at work
Figure 120: Effect of recession on people’s lifestyles, by age and financial situation compared with last year, January 2013
Rediscovering passion for cooking and baking
Figure 121: Effect of recession on people’s lifestyles, January 2013
Staying in is the new going out
Figure 122: Effect of recession on people’s lifestyles, by household income and presence of children, January 2013
‘Greener’ and healthier lifestyles take a back seat
Figure 123: Effect of recession on people’s lifestyles, by age, January 2013
Deteriorating standards of living and family life
Figure 124: Trends in attitudes towards family, career and standard of living, 2008-12
Generational divide in living standards
Figure 125: Agreement with the statement ‘I am perfectly happy with my standard of living’, by lifestage, January 2013
Britons adapt to the ‘new normal’
Figure 126: Number of ways in which people changed their lifestyle in response to recession, January 2013
‘Greener’ habits are better for the wallet
Figure 127: Effect of recession on people’s lifestyles, by changes in lifestyles, January 2013
Sentiment about the economy drives consumer spending
Figure 128: Effect of recession on lifestyles, by people who spent more or less on 5+ categories over the past year, January 2013
Trend application insight
THE CONSUMER – TYPOLOGIES
Key points
Figure 129: Consumer typologies, January 2013
The Unaffected (44%)
Who are they?
The Price-Sensitive (34%)
Who are they?
Measured Spenders (23%)
Who are they?
APPENDIX – EXPENDITURE OVERVIEW
Figure 130: Best- and worst-case forecast for total consumer expenditure, 2012-17
APPENDIX – IN-HOME FOOD
Figure 131: Best- and worst-case forecast value sales of in-home food, 2012-17
APPENDIX – FOODSERVICE (EATING OUT AND TAKEAWAYS)
Figure 132: Best- and worst-case forecast value sales of foodservice, 2012-17
APPENDIX – NON-ALCOHOLIC DRINKS
Figure 133: Best- and worst-case forecast value sales of non-alcoholic drinks, 2012-17
APPENDIX – ALCOHOLIC DRINKS
Figure 134: Best- and worst-case forecast value sales of alcoholic drinks, 2012-17
APPENDIX – BEAUTY AND PERSONAL CARE
Figure 135: Best- and worst-case forecast value sales of beauty and personal care, 2012-17
APPENDIX – OTC AND PHARMACEUTICALS
Figure 136: Best- and worst-case forecast value sales of OTC and pharmaceuticals, 2012-17
APPENDIX – CLOTHING AND ACCESSORIES
Figure 137: Best- and worst-case forecast value sales of clothing and accessories, 2012-17
APPENDIX – HOUSEHOLD CARE
Figure 138: Best- and worst-case forecast value sales of household care, 2012-17
APPENDIX – TECHNOLOGY AND COMMUNICATIONS
Figure 139: Best- and worst-case forecast value sales of technology, communications and media, 2012-17
APPENDIX – LEISURE AND ENTERTAINMENT
Figure 140: Best- and worst-case forecast value sales of leisure and entertainment, 2012-17
APPENDIX – HOME AND GARDEN
Figure 141: Best- and worst-case forecast value sales of home and garden, 2012-17
APPENDIX – TRANSPORT
Figure 142: Best- and worst-case forecast value sales of transport, 2012-17
APPENDIX – HOLIDAYS
Figure 143: Best- and worst-case forecast value sales of holidays, 2012-17
APPENDIX – PERSONAL FINANCE
Figure 144: Best- and worst-case forecast of personal finance market, 2012-17
APPENDIX – HOUSING
Figure 145: Best- and worst-case forecast value sales of housing, 2012-17
APPENDIX – NEWSAGENTS’ GOODS
Figure 146: Best- and worst-case forecast value sales of newsagents’ goods, 2012-17
APPENDIX – MISCELLANEOUS EXPENDITURE
Figure 147: Best- and worst-case forecast of miscellaneous expenditure, 2012-17
APPENDIX – THE CONSUMER: COMPARISON OF SPENDING HABITS IN 2012 AND 2013
Figure 148: Comparison of spending habits on food (in home), by demographics, January 2013
Figure 149: Comparison of spending habits on eating out, by demographics, January 2013
Figure 150: Comparison of spending habits on alcoholic drinks (in home)*, by demographics, January 2013
Figure 151: Comparison of spending habits on alcoholic drinks (out of home)*, by demographics, January 2013
Figure 152: Comparison of spending habits on non-alcoholic drinks, by demographics, January 2013
Figure 153: Comparison of spending habits on beauty products and toiletries, by demographics, January 2013
Figure 154: Comparison of spending habits on healthcare products, by demographics, January 2013
Figure 155: Comparison of spending habits on household care, by demographics, January 2013
Figure 156: Comparison of spending habits on clothing and accessories (including footwear), by demographics, January 2013
Figure 157: Comparison of spending habits on technology and communications, by demographics, January 2013
Figure 158: Comparison of spending habits on holidays, by demographics, January 2013
Figure 159: Comparison of spending habits on leisure/entertainment, by demographics, January 2013
Figure 160: Comparison of spending habits on home and garden, by demographics, January 2013
Figure 161: Number of categories consumers spent more in 2013 compared with 2013, by demographics, January 2013
Figure 162: Number of categories consumers spent less on in 2013 compared with 2012, by demographics, January 2013
APPENDIX – THE CONSUMER: REASONS WHY PEOPLE SPENT MORE
Figure 163: Reasons for spending more, January 2013
Figure 164: Reasons for spending more on food (in home), by demographics, January 2013
Repertoire – spent more to treat themselves
Figure 165: Number of categories where consumers spent more to treat themselves, January 2013
Figure 166: Number of categories where consumers spent more to treat themselves, by demographics, January 2013
Repertoire - spent more due to price increase
Figure 167: Number of categories where consumers spent more due to increase in price, January 2013
Figure 168: Number of categories where consumers spent more due to increase in price, by demographics, January 2013
Repertoire – spent more due to change in circumstances
Figure 169: Number of categories where consumer spent more due to change of circumstance, January 2013
Figure 170: Number of categories where consumers spent more due to change of circumstance, by demographics, January 2013
APPENDIX – THE CONSUMER: REASONS WHY PEOPLE SPENT LESS
Figure 171: Reasons for spending less, January 2013
Figure 172: Reasons for spending less on food (in home), by demographics, January 2013
Figure 173: Reasons for spending less on eating out, by demographics, January 2013
Figure 174: Reasons for spending less on alcoholic drinks (in home), by demographics, January 2013
Figure 175: Reasons for spending less on alcoholic drinks (out of home), by demographics, January 2013
Figure 176: Reasons for spending less on non-alcoholic drinks, by demographics, January 2013
Figure 177: Reasons for spending less on beauty products and toiletries, by demographics, January 2013
Figure 178: Reasons for spending less on healthcare products, by demographics, January 2013
Figure 179: Reasons for spending less on household care, by demographics, January 2013
Figure 180: Reasons for spending less on clothing and accessories (including footwear), by demographics, January 2013
Figure 181: Reasons for spending less on technology and communications, by demographics, January 2013
Figure 182: Reasons for spending less on holidays, by demographics, January 2013
Figure 183: Reasons for spending less on leisure/entertainment, by demographics, January 2013
Figure 184: Reasons for spending less on home and garden, by demographics, January 2013
Repertoire – spent less to save money
Figure 185: Number of categories consumers spent less to save money, January 2013
Figure 186: Number of categories consumers spent less to save money, by demographics, January 2013
Repertoire – spent less due to looking for best deals
Figure 187: Number of categories consumers spending less due to the best deals, January 2013
Figure 188: Number of categories consumers spending less due to the best deals, by demographics, January 2013
Repertoire – spent less due to change in circumstances
Figure 189: Number of categories consumers spending less due to change of circumstance, January 2013
Figure 190: Number of categories consumers spending less due to change of circumstance, by demographics, January 2013
APPENDIX – THE CONSUMER: IMAGINE YOU WON THE LOTTERY
Figure 191: How people would spend lottery winnings, by demographics, January 2013
Figure 192: How people would spend lottery winnings, by demographics, continued, January 2013
APPENDIX – THE CONSUMER: EFFECT OF RECESSION ON SPENDING HABITS
Figure 193: Effect of recession on spending habits, January 2013
Figure 194: Effect of recession on spending habits, by demographics, January 2013
Figure 195: Effect of recession on spending habits, by demographics, continued, January 2013
Figure 196: Effect of recession on spending habits, by demographics, continued, January 2013
Figure 197: Effect of recession on spending habits, by demographics, continued, January 2013
Repertoire of changes in spending habits
Figure 198: Number of ways consumers spending habits have changed over the last five years or so, January 2013
Figure 199: Number of ways consumers spending habits have changed over the last five years or so, by demographics, January 2013
Figure 200: Effect of recession on spending habits, by number of categories where consumers spent more in 2013 compared with 2012, January 2013
Figure 201: Effect of recession on spending habits, by number of categories where consumers spent less in 2013 compared with 2012, January 2013
APPENDIX – THE CONSUMER: EFFECT OF RECESSION ON LIFESTYLE
Figure 202: Effect of recession on lifestyles, January 2013
Figure 203: Effect of recession on lifestyles, by demographics, January 2013
Figure 204: Effect of recession on lifestyles, by demographics, continued, January 2013
Figure 205: Effect of recession on lifestyles, by demographics, continued, January 2013
Figure 206: Effect of recession on lifestyles, by demographics, continued, January 2013
Repertoire of changes in lifestyle
Figure 207: Number of ways consumer lifestyle has changed over the last five years or so, January 2013
Figure 208: Number of ways consumer lifestyle has changed over the last five years or so, by demographics, January 2013
Figure 209: Effect of recession on lifestyles, by number of categories where consumers spent more in 2013 compared with 2012, January 2013
Figure 210: Effect of recession on lifestyles, by number of categories where consumers spent less in 2013 compared with 2012, January 2013
APPENDIX – THE CONSUMER: TYPOLOGIES
Figure 211: Profile of target groups, by demographics, January 2013
Figure 212: Comparison of spending habits in 2012 and 2013, by target groups, January 2013
Figure 213: Effect of recession on spending habits, by target groups, January 2013
Figure 214: Effect of recession on lifestyle, by target groups, January 2013
Figure 215: What extra money is spent on, by target groups, January 2013

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