Digital Trends Spring - UK - April 2012

INTRODUCTION
Definition
Abbreviations
EXECUTIVE SUMMARY
Consumer technology products
Figure 1: Household ownership of consumer technology products, December 2011-January 2012
Figure 2: Personal ownership of smartphones, basic mobile phones, and/or portable media players, December 2011-January 2012
Figure 3: Plans for purchase or upgrade of consumer technology products in the next three months, January 2012
Internet usage
Devices used to access the internet
Figure 4: Devices used to access the internet in the last three months, January 2012
Time spent on the internet
Figure 5: Average minutes spent online per visitor, per month from computers, March 2010-March 2012
Internet activities
Figure 6: Online activities performed in the past three months, January 2012
Figure 7: Top ten online activities performed in the past three months, by device, January 2012
Attitudes towards technology products
Figure 8: Attitudes towards technology products, January 2012
European comparisons
Household ownership of technology products
Figure 9: Household ownership of consumer technology products in France, Germany, Italy, Spain, and UK, January 2012
Personal ownership of mobile phones
Figure 10: Personal ownership of mobile phones in France, Germany, Italy, Spain, and UK, January 2012
Devices used to access the internet
Figure 11: Devices used to access the internet in the last three months in France, Germany, Italy, Spain and UK, January 2012
Top ten internet activities
Figure 12: Top ten online activities performed in the past three months in France, Germany, Italy, and Spain, January 2012
What we think
CONSUMER TECHNOLOGY PRODUCTS
Key points
Ownership patterns of consumer technology products
Figure 13: Household ownership of consumer technology products, December 2011-January 2012
Planned purchase or upgrade of consumer technology products
Figure 14: Plans for purchase or upgrade of consumer technology products in the next three months, January 2012
Televisions
Ownership patterns
Figure 15: Household ownership of television sets, January 2012
Figure 16: Household ownership of internet-enabled TVs and 3DTVs, by annual household income, January 2012
Plans for purchase or upgrade
Figure 17: Plans for purchase or upgrade of television sets in the next three months, January 2012
Figure 18: Plans for purchase or upgrade to 3D TV sets in the next three months, by presence of own children in household, January 2012
News, trends and analyses
Home entertainment systems
Ownership patterns
Figure 19: Household ownership of home entertainment systems, January 2012
Figure 20: Household ownership of DVD players, by age, January 2012
Figure 21: Household ownership of surround sound/home cinema systems and Blu-ray players, by age, January 2012
Plans for purchase or upgrade
Figure 22: Plans for purchase or upgrade of home entertainment systems in the next three months, January 2012
News, trends and analyses
Figure 23: Plans for purchase or upgrade of Blu-ray players in the next three months, by presence of own children in household, January 2012
Computers and e-readers
Ownership patterns
Figure 24: Household ownership of computers and e-readers, January 2012
Figure 25: Household ownership of computers, by form factors, January 2012
Figure 26: Household ownership of computers and e-readers, by gender, January 2012
Figure 27: Household ownership of tablet computers and e-readers, January 2012
Figure 28: Household ownership of e-readers and tablet computers, by age, January 2012
Plans for purchase or upgrade
Figure 29: Plans for purchase or upgrade of computers and e-readers in the next three months, January 2012
Figure 30: Plans for purchase or upgrade of computers in the next three months, by form factors, January 2012
Figure 31: Plans for purchase or upgrade of computers in the next three months, by age, January 2012
News, trends and analyses
Gaming consoles
Ownership patterns
Figure 32: Household ownership of video game consoles, January 2012
Figure 33: Household ownership of Microsoft Xbox 360, Nintendo Wii, and Sony PlayStation 3, January 2012
Figure 34: Household ownership of Nintendo DS, Nintendo 3DS, and Sony PlayStation Portable, January 2012
Figure 35: Household ownership of video game consoles, by gender, January 2012
Plans for purchase or upgrade
Figure 36: Plans for purchase or upgrade of video game consoles in the next three months, January 2012
News, trends and analyses
Mobile phones
Ownership patterns
Figure 37: Personal ownership of smartphones, basic mobile phones, and/or portable media players, December 2011-January 2012
Figure 38: Personal ownership of mobile phones, by phone type, January 2012
Figure 39: Personal ownership of smartphones and basic mobile phones, by age, January 2012
Figure 40: Personal ownership of smartphones and basic mobile phones, by region, January 2012
Figure 41: Mobile phone ownership by platform provider, January 2012
Figure 42: Mobile phone ownership by handset manufacturer, January 2012
Plans for purchase or upgrade
Figure 43: Plans for purchase or upgrade of mobile phones in the next three months, by age, January 2012
Figure 44: Desire for future mobile phone operating system, December 2011
News, trends and analyses
Sat-nav systems
Ownership patterns
Figure 45: Household ownership of sat-nav systems, by age, January 2012
Figure 46: Household ownership of sat-nav systems, by regions, January 2012
Plans for purchase or upgrade
News, trends and analyses
Portable media players
Ownership patterns
Figure 47: Personal ownership of portable media players, by age, January 2012
Plans for purchase or upgrade
News, trends and analyses
INTERNET USAGE
Key points
Internet penetration
Figure 48: Reasons for not having the internet at home, 2011
Devices used to access the internet
Figure 49: Devices used to access the internet in the last three months, January 2012
Accessing the internet with computers
Accessing the internet with mobile devices
Figure 50: Smartphone owners and using smartphones to access internet, by age, January 2012
Accessing the internet with other devices
Growing number of devices used to access the internet
Figure 51: Repertoire of methods used to access the internet in the last three months, by age, January 2012
Time spent on the internet
Figure 52: Average minutes spent online per visitor per month, March 2010-March 2012
Figure 53: Average minutes spent online per visitor per month, by age, March 2012
Figure 54: Average minutes spent online per visitor per month, by gender and age, March 2012
Top ten web properties
Figure 55: Top ten web properties by audience reach, March 2012
INTERNET ACTIVITIES
Key points
Online activities performed
On any devices
Figure 56: Online activities performed in the past three months, January 2012
On a computer
Figure 57: Online activities performed in the past three months on a computer, January 2012
On a smartphone
Figure 58: Online activities performed in the past three months on a smartphone, January 2012
On a tablet
Figure 59: Online activities performed in the past three months on a tablet, January 2012
Top ten online activities
Figure 60: Top ten online activities performed in the past three months, by device, January 2012
Social and sharing activities
Variations by device
Figure 61: Social and sharing online activities performed in the past three months, by device, January 2012
Variations by gender
Figure 62: Social and sharing online activities performed in the past three months, by gender, January 2012
Variations by age
Figure 63: Social and sharing online activities performed in the past three months, by age, January 2012
Variations by region
Figure 64: Social and sharing online activities performed in the past three months, by region, January 2012
The quest for information
Variations by device
Figure 65: Information finding activities performed online in the past three months, by device, January 2012
Variations by gender
Figure 66: Information finding activities performed online in the past three months, by gender, January 2012
Variations by age
Figure 67: Information finding activities performed online in the past three months, by age, January 2012
Online shopping
Variations by device
Figure 68: Online shopping activities performed in the past three months, by device, January 2012
Variations by gender
Figure 69: Online shopping activities performed in the past three months, by gender, January 2012
Variations by age
Figure 70: Online shopping activities performed in the past three months, by age, January 2012
Variations by region
Figure 71: Online shopping activities performed in the past three months, by region, January 2012
Online entertainment
Variations by device
Figure 72: Online entertainment activities performed in the past three months, by device, January 2012
Variations by gender
Figure 73: Online entertainment activities performed in the past three months, by gender, January 2012
Variations by age
Figure 74: Online entertainment activities performed in the past three months, by age, January 2012
Variations by region
Figure 75: Online entertainment activities performed in the past three months, by region, January 2012
ATTITUDES TOWARDS TECHNOLOGY PRODUCTS
Key points
How consumers feel about technology products
Figure 76: Attitudes towards technology products, January 2012
Life without the internet
Figure 77: Agreement with the statement ‘it is difficult to imagine my life without the internet’, by gender and age, January 2012
Advice on buying technology products
Figure 78: Agreement with the statements ‘people come to me for information/advice on new technology products’ and ‘I rely on advice from my family or close friends when buying technology products’, by gender and age, January 2012
At the forefront of technology products
EUROPEAN COMPARISONS
Ownership of consumer technology products
Figure 79: Household ownership of consumer technology products in France, Germany, Italy, Spain, and UK, January 2012
Televisions
Figure 80: Household ownership of television sets in France, Germany, Italy, Spain, and UK, January 2012
Home entertainment systems
Figure 81: Household ownership of home entertainment systems in France, Germany, Italy, Spain, and UK, January 2012
Gaming consoles
Figure 82: Household ownership of gaming consoles in France, Germany, Italy, Spain, and UK, January 2012
Computers and e-readers
Figure 83: Household ownership of computers and e-readers in France, Germany, Italy, Spain, and UK, January 2012
Mobiles phones
Figure 84: Personal ownership of mobile phones in France, Germany, Italy, Spain, and UK, January 2012
Other portable devices
Figure 85: Personal ownership of digital cameras and sat-nav devices in France, Germany, Italy, Spain, and UK, January 2012
Devices used to access the internet
Figure 86: Devices used to access the internet in the last three months in France, Germany, Italy, Spain and UK, January 2012
Internet activities
Figure 87: Top ten online activities performed in the past three months in France, Germany, Italy, and Spain, January 2012
Figure 88: Online activities performed in the past three months in France, January 2012
Figure 89: Online activities performed in the past three months in Germany, January 2012
Figure 90: Online activities performed in the past three months in Italy, January 2012
Figure 91: Online activities performed in the past three months in Spain, January 2012
APPENDIX – CONSUMER TECHNOLOGY PRODUCTS
Ownership
Figure 92: Consumer technology products in the home, January 2012
Figure 93: Most popular consumer technology products in the home, by demographics, January 2012
Figure 94: Next most popular consumer technology products in the home, by demographics, January 2012
Figure 95: Other consumer technology products in the home, by demographics, January 2012
Figure 96: Personal ownership of mobile phones and portable media players, January 2012
Figure 97: Personal ownership of mobile phones and portable media players, by demographics, January 2012
Figure 98: Video game consoles in the home, January 2012
Figure 99: Most popular video game consoles in the home, by demographics, January 2012
Figure 100: Next most popular video game consoles in the home, by demographics, January 2012
Figure 101: Video game consoles in the home, by most popular video game consoles in the home, January 2012
Figure 102: Video game consoles in the home, by next most popular video game consoles in the home, January 2012
Plans for purchase or upgrade
Figure 103: Most popular technology products wanted, by demographics, January 2012
Figure 104: Next most popular technology products wanted, by demographics, January 2012
Figure 105: Other technology products wanted, by demographics, January 2012
Figure 106: Least popular technology products wanted, by Demographics, January 2012
APPENDIX – INTERNET USAGE
Figure 107: Methods of accessing the internet, January 2012
Figure 108: Methods of accessing the internet, by demographics, January 2012
Figure 109: Repertoire of methods used to access the internet, by demographics, January 2012
Figure 110: Methods of accessing the internet, by most popular methods of accessing the internet, January 2012
Figure 111: Methods of accessing the internet, by next most popular methods of accessing the internet, January 2012
Figure 112: Methods of accessing the internet, by most popular consumer technology products in the home, January 2012
Figure 113: Methods of accessing the internet, by next most popular consumer technology products in the home, January 2012
Figure 114: Methods of accessing the internet, by other consumer technology products in the home, January 2012
Figure 115: Methods of accessing the internet, by personal ownership of mobile phones and portable media players, January 2012
Figure 116: Methods of accessing the internet, by having most popular video game consoles in the home, January 2012
Figure 117: Methods of accessing the internet, by having next most popular video game consoles in the home, January 2012
Figure 118: Repertoire of methods used to access the internet, January 2012
APPENDIX – INTERNET ACTIVITIES
Figure 119: Online activities performed in the past three months, January 2012
Figure 120: Other online activities performed in the past three months, January 2012
On any devices
Figure 121: Most popular online activities performed in the past three months, by demographics, January 2012
Figure 122: Next most popular online activities performed in the past three months, by demographics, January 2012
Figure 123: Most popular other online activities performed in the past three months, by demographics, January 2012
Figure 124: Next most popular other online activities performed in the past three months, by demographics, January 2012
Figure 125: Least most popular other online activities performed in the past three months, by demographics, January 2012
On a computer
Figure 126: Most popular online activities performed in the past three months on a computer, by demographics, January 2012
Figure 127: Next most popular online activities performed in the past three months on a computer, by demographics, January 2012
Figure 128: Most popular other online activities performed in the past three months on a computer, by demographics, January 2012
Figure 129: Next most popular other online activities performed in the past three months on a computer, by demographics, January 2012
Figure 130: Least most popular other online activities performed in the past three months on a computer, by demographics, January 2012
On a smartphone
Figure 131: Most popular online activities performed in the past three months on a smartphone, by demographics, January 2012
Figure 132: Next most popular online activities performed in the past three months on a smartphone, by demographics, January 2012
Figure 133: Most popular other online activities performed in the past three months on a smartphone, by demographics, January 2012
Figure 134: Next most popular other online activities performed in the past three months on a smartphone, by demographics, January 2012
Figure 135: Least most popular other online activities performed in the past three months on a smartphone, by demographics, January 2012
On a tablet
Figure 136: Most popular online activities performed in the past three months on a tablet, by demographics, January 2012
Figure 137: Next most popular online activities performed in the past three months on a tablet, by demographics, January 2012
Figure 138: Most popular other online activities performed in the past three months on a tablet, by demographics, January 2012
Figure 139: Next most popular other online activities performed in the past three months on a tablet, by demographics, January 2012
APPENDIX – ATTITUDES TOWARDS TECHNOLOGY PRODUCTS
Figure 140: Attitudes towards technology products, January 2012
Figure 141: Most popular attitudes towards technology products (any agree), by demographics, January 2012
Figure 142: Next most popular attitudes towards technology products (any agree), by demographics, January 2012
Figure 143: Most popular attitudes towards technology products (any disagree), by demographics, January 2012
Figure 144: Next most popular attitudes towards technology products (any disagree), by demographics, January 2012
Figure 145: Technology products personally owned, by country, January 2012
Figure 146: Technology products personally owned, by demographics, January 2012
APPENDIX – EUROPEAN COMPARISONS – TECHNOLOGY OWNERSHIP
Figure 147: Technology products owned by household, by country, January 2012
Figure 148: Most popular technology products owned by household, by demographics, January 2012
Figure 149: Next most popular technology products owned by household, by demographics, January 2012
Figure 150: Least popular technology products owned by household, by demographics, January 2012
France
Figure 151: Most popular technology products owned by household in France, by demographics, January 2012
Figure 152: Next most popular technology products owned by household in France, by demographics, January 2012
Figure 153: Least most popular technology products owned by household in France, by demographics, January 2012
Figure 154: Technology products personally owned, by demographics, France, January 2012
Germany
Figure 155: Most popular technology products owned by household in Germany, by demographics, January 2012
Figure 156: Next most popular technology products owned by household in Germany, by demographics, January 2012
Figure 157: Least most popular technology products owned by household in Germany, by demographics, January 2012
Figure 158: Technology products personally owned, by demographics, Germany, January 2012
Italy
Figure 159: Most popular technology products owned by household in Italy, by demographics, January 2012
Figure 160: Next most popular technology products owned by household in Italy, by demographics, January 2012
Figure 161: Least most popular technology products owned by household in Italy, by demographics, January 2012
Figure 162: Technology products personally owned, by demographics, Italy, January 2012
Spain
Figure 163: Most popular technology products owned by household in Spain, by demographics, January 2012
Figure 164: Next most popular technology products owned by household in Spain, by demographics, January 2012
Figure 165: Least most popular technology products owned by household in Spain, by demographics, January 2012
Figure 166: Technology products personally owned, by demographics, Spain, January 2012
APPENDIX – EUROPEAN COMPARISONS – INTERNET ACCESS
Figure 167: Devices used to access the internet, by country, January 2012
Figure 168: Most popular devices to access the internet, January 2012
Figure 169: Next most popular devices to access the internet, January 2012
Figure 170: Devices used to access the internet, by demographics, France, January 2012
Figure 171: Devices used to access the internet, by demographics, Germany, January 2012
Figure 172: Devices used to access the internet, by demographics, Italy, January 2012
Figure 173: Devices used to access the internet, by demographics, Spain, January 2012
APPENDIX – EUROPEAN COMPARISONS – ONLINE ACTIVITIES
Figure 174: Online activities, by country, January 2012