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British Lifestyles - The Emotional Impact of Economic Uncertainty - August 2011

ISSUES IN THE MARKET
 DEFINITION
Mintel’s fan charts
Research methodology
Abbreviations
EXECUTIVE SUMMARY
What is it all about?
A weak recovery
Figure 1: Unemployment rate in the UK (all: aged 16+) seasonally adjusted, 1988-2011
Figure 2: Budgeting habits, February and June 2011
Factors affecting wellbeing
Figure 3: Top five factors that had an impact on people’s financial wellbeing in the past year, June 2011
How happy are people?
Figure 4: Satisfaction with life, June 2011
Brand loyalty suffers
Thrifty measures deployed
Figure 5: Attitudes towards bargain hunting and shopping for best price, June 2011
BRITAIN TODAY: THE PEOPLE
Key points
 POPULATION
Population trends
Figure 6: Population trends and projections, 2006-16
Age structure and growth projections
Figure 7: Population trends and projections, 2006-16
Marital status
Figure 8: Trends in the number of UK marriages and divorces, 2000-10
Lifestage
Figure 9: Forecast adult population trends, by lifestage, 2006-16
Ethnicity
Figure 10: UK population, by ethnic group, 2001-09
Household trends – numbers and size
Figure 11: UK households, by size, 2006-16
 EMPLOYMENT
Figure 12: Employment and unemployment, by gender, 2006-16
Socio-economic group
Figure 13: Forecast adult population trends, by socio-economic group, 2006-16
Boomerangs
Figure 14: Mix-adjusted average house prices, by type of buyer, UK, 2006-11
BRITAIN TODAY: THE ECONOMY
Key points
A strategy that has worked – but at a cost
An unconvincing recovery
Figure 15: The change in UK GDP at constant prices, Q1 2007-Q2 2011
An international problem...
...but any recovery in consumer spending will be muted
Figure 16: PDI and consumer expenditure, at current and constant 2006 prices, 2006-16
Unemployment – stable but worrying
Figure 17: Unemployment rate in the UK (all: aged 16+) seasonally adjusted, 1988-2011
Interest rates are low, but they can’t remain so forever
Figure 18: Average UK base rates and UK inflation*, 1989-2011
Inflation – a lurking problem
The squeeze on incomes
Figure 19: Inflation and wages growth, 2008-11
House prices
Figure 20: House prices and consumer confidence, 2007-11
Figure 21: Willingness to spend on furniture and house prices, November 2009-May 2011
Economic confidence and the recession
Figure 22: Consumer confidence, 1985-2011
Figure 23: Consumer confidence, 2007-11
Confidence drives consumer spending
Figure 24: Consumer confidence and household spending (seasonally adjusted), 1985-2011
Tough times ahead for all consumer sections
Financial security causes concern
Figure 25: Consumer savings ratio, 1985-2011
Figure 26: Savings ratio and house prices, 2004-11
Figure 27: Consumer savings, at current 2005 prices, 2006-16
EXPENDITURE OVERVIEW
Key points
Sector breakout
Figure 28: Consumer expenditure, by sector (£m), 2010
Figure 29: Consumer expenditure, by major category, 2000-10
Baby food shows strong growth
Figure 30: The 25 fastest-growing consumer markets, at current prices, by % growth, 2006-10
Technology sector expands in real terms
Figure 31: The 25 fastest-growing consumer markets (constant prices), by % growth, 2006-10
Mortgage crisis
Figure 32: The top 25 contracting or stagnating consumer markets, at current prices, by % growth, 2006-10
Real-term contraction hits mortgages
Figure 33: The top 25 contracting consumer markets (constant prices), by % growth, 2006-10
Market size and trends
Figure 34: Consumer expenditure, by major category, 2011-16
Figure 35: Forecast growth of consumer expenditure in major sectors, 2011-16
IN-HOME FOOD
Key points
Sector breakout
Figure 36: Sector breakout for in-home food (£m), 2010
Figure 37: Market value for in-home foods, 2000-10
Meat, fish and seafood
Fruit and vegetables
Confectionery and desserts
Dairy products
Bread and morning goods
Foreign and ethnic foods
Snacks
Ready meals
Baby food
Market size and trends
Figure 38: Value sales for total in-home food market, 2006-16
Figure 39: Best- and worst-case forecast value sales of in-home food market, at current prices, 2006-16
Risers and sliders (sectors)
Figure 40: Historical growth of the in-home food market, by sector, at current and constant prices, 2006-10
Figure 41: Forecast growth of the in-home food market, by sector, at current and constant prices, 2011-16
Key consumer findings
Switching to cheaper variants
Buying on promotion
Price rises and transparency
Evenings in/home cooking
Health
Treats
Premiumisation/added value
FOODSERVICE (EATING OUT AND TAKEAWAYS)
Key points
Sector breakout
Figure 42: Sector breakout for the UK foodservice market, (£m), 2010
Figure 43: Market value for the UK foodservice market, 2000-10
Market size and trends
Figure 44: Value sales for the UK foodservice market, 2006-16
Figure 45: Best- and worst-case forecast value sales of eating out market, at current prices, 2006-16
Risers and sliders (sectors)
Figure 46: Historical growth of the UK foodservice market, by sector, at current and constant prices, 2006-10
Figure 47: Forecast growth of the UK foodservice market, by sector, at current and constant prices, 2011-16
Key consumer findings
DRINK (NON-ALCOHOLIC)
Key points
Sector breakout
Figure 48: Sector breakout for non-alcoholic drinks (£m), 2010
Figure 49: Market value for non-alcoholic drinks, 2000-10
Market size and trends
Figure 50: Value sales for total non-alcoholic drinks, 2006-16
Figure 51: Best- and worst-case forecast value sales of the non-alcoholic drinks market, at current prices, 2006-16
Risers and sliders (sectors)
Figure 52: Historical growth of the non-alcoholic drinks market, by sector, at current and constant prices, 2006-10
Figure 53: Forecast growth of the non-alcoholic drinks market, by sector, at current and constant prices, 2011-16
Key consumer findings
DRINK (ALCOHOLIC)
Key points
Sector breakout
Figure 54: Sector breakout for alcoholic drinks (£m), 2010
Figure 55: Market value for alcoholic drinks, 2000-10
Market size and trends
Figure 56: Value sales for total alcoholic drinks market, 2006-16
Figure 57: Best- and worst-case forecast value sales of the total alcoholic drinks market, at current prices, 2006-16
Risers and sliders (sectors)
Figure 58: Historical growth of the alcoholic drinks market, by sector, at current and constant prices, 2006-10
Figure 59: Forecast growth of the alcoholic drinks market, by sector, at current and constant prices, 2011-16
Key consumer findings
BEAUTY AND PERSONAL CARE
Key points
Sector breakout
Figure 60: Sector breakout for beauty and personal care (£m), 2010
Figure 61: Market value for beauty and personal care, 2000-10
Hairdressing salons and personal grooming establishments
Haircare
Oral hygiene
Soap, bath and shower products
Shaving products and depilatories, and men’s grooming products and toiletries
Deodorants and bodysprays
Make-up
Facial skincare
Women’s fragrances
Women’s bodycare and suncare preparation
Market size and trends
Figure 62: Value sales for total beauty and personal care products market, 2006-16
Figure 63: Best- and worst-case forecast sales of beauty and personal care products, at current prices, 2006-16
Risers and sliders (sectors)
Figure 64: Historical growth of the beauty and personal care market, by sector, at current and constant prices, 2006-10
Figure 65: Forecast growth of the beauty and personal care market, by sector, at current and constant prices, 2011-16
Key consumer findings
Haircare
Oral hygiene
Men’s grooming products and toiletries
Soap, bath and shower products
Shaving products and depilatories
Deodorants and bodysprays
Facial skincare
Women’s fragrances
Women’s bodycare
Suncare preparation
OTC AND PHARMACEUTICALS
Key points
Sector breakout
Figure 66: Sector breakout for OTC and pharmaceuticals (£m), 2010
Figure 67: Market value for OTC and pharmaceuticals, by sector, 2000-10
Minor ailment remedies
Analgesics
Vitamins, dietary supplements and tonics
Cold & cough/throat remedies and decongestants
Gastrointestinal remedies
Complementary medicines
Other pharmaceutical products
Market size and trends
Figure 68: Value sales for total OTC and pharmaceuticals market, 2006-16
Figure 69: Best- and worst-case forecast value sales of the OTC and pharmaceuticals market, at current prices, 2006-16
Risers and sliders (sectors)
Figure 70: Historical growth of the OTC and pharmaceuticals market, by sector, at current and constant prices, 2006-10
Figure 71: Forecast growth of the OTC and pharmaceuticals market, by sector, at current and constant prices, 2011-16
Key consumer findings
Analgesics
Minor ailment remedies
Vitamins and supplements
Cold and flu remedies
Complementary medicines
CLOTHING AND ADORNMENT
Key points
Sector breakout
Figure 72: Sector breakout for clothing and adornment (£m), 2010
Figure 73: Market value for clothing and adornment, 2000-10
Men’s and women’s outerwear
Men’s and women’s underwear
Childrenswear
Footwear
Nightwear
Accessories
Jewellery and watches
Market size and trends
Figure 74: Value sales for total clothing and adornment market, 2006-16
Figure 75: Best- and worst-case forecast value sales of clothing and adornment, 2006-16
Risers and sliders
Figure 76: Historical growth of the clothing and adornment market, by sector, at current and constant prices, 2006-10
Figure 77: Forecast growth of the clothing and adornment market, by sector, at current and constant prices, 2011-16
Key consumer findings
Women’s outerwear
Men’s outerwear
Men’s and women’s underwear
Childrenswear
Footwear
Nightwear
Accessories
Watches and jewellery
TECHNOLOGY AND COMMUNICATIONS
Key points
Sector breakout
Figure 78: Sector breakout for technology (£m), 2010
Figure 79: Market value for technology, 2000-10
Market size and trends
Figure 80: Value sales for total technology market, 2006-16
Figure 81: Best- and worst-case forecast value sales of the total technology market, 2006-16
Communications
Computing and gaming
Audio visual
Music and video
Other technology
Risers and sliders (sectors)
Figure 82: Historical growth of the technology market, by sector, at current and constant prices, 2006-10
Figure 83: Forecast growth of the technology market, by sector, at current and constant prices, 2011-16
Communications
Computing and gaming
Audio visual
Music and video
Other technology
Key consumer findings
Communications
Computing and gaming
Audio visual
Music and video
Other technology
ENTERTAINMENT
Key points
Sector breakout
Figure 84: Sector breakout for entertainment (£m), 2010
Figure 85: Market value for entertainment, 2000-10
Market size and trends
Figure 86: Value sales for total entertainment market, 2006-16
Figure 87: Best- and worst-case forecast value sales of the entertainment goods market, at current prices, 2006-16
Risers and sliders (sectors)
Figure 88: Historical growth of the entertainment market, by sector, at current and constant prices, 2006-10
Figure 89: Forecast growth of the entertainment market, by sector, at current and constant prices, 2011-16
Key consumer findings
HOME AND GARDEN
Key points
Sector breakout
Figure 90: Sector breakout for home and garden (£m), 2010
Figure 91: Market value for home and garden, 2000-10
Market size and trends
Figure 92: Value sales for total home and garden market, 2006-16
Figure 93: Best- and worst-case forecast value sales of the home and garden market, at current prices, 2006-16
Risers and sliders (sectors)
Figure 94: Historical growth of the home and garden market, by sector, at current and constant prices, 2006-10
Figure 95: Forecast growth of the home and garden market, by sector, at current and constant prices, 2011-16
Key consumer findings
General statements – Home lifestyles
Furniture
Bathrooms
Kitchens
Garden products
Floorcoverings
Fridges and freezers
Small kitchen appliances
Lighting
Tableware
TRANSPORT
Key points
Sector breakout
Figure 96: Sector breakout for transport (£m), 2010
Figure 97: Consumer expenditure on transport, 2000-10
Personal transport
New and used cars
Public transport
Airlines
Other travel
Market size and trends
Figure 98: Consumer expenditure on transport, 2006-16
Figure 99: Best- and worst-case forecast consumer expenditure on transport, at current prices, 2006-16
Risers and sliders (sectors)
Figure 100: Historical growth of the transport market, by sector, at current and constant prices, 2006-10
Figure 101: Forecast growth of the transport market, by sector, at current and constant prices, 2011-16
 KEY CONSUMER FINDINGS
Personal transport
New and used cars
Public transport
Coach travel
Airlines
HOUSING
Key points
Sector breakout
Figure 102: Sector breakout for housing (£m), 2010
Figure 103: Market value for housing, 2000-10
Mortgage capital repayments and interest
Rent
Household energy
Sales through DIY retailers
Market size and trends
Figure 104: Value sales for the housing market, 2006-16
Figure 105: Best- and worst-case forecast value sales of the housing market, at current prices, 2006-16
Risers and sliders (sectors)
Figure 106: Historical growth in the housing market, by sector, at current and constant prices, 2006-10
Figure 107: Forecast growth of the housing market, by sector, at current and constant prices, 2011-16
Key consumer findings
Mortgages
Household energy
Sales by DIY retailers
HOLIDAYS
Key points
Sector breakout
Figure 108: Sector breakout for holidays (£m), 2010
Figure 109: Market value for holidays, 2000-10
Market size and trends
Figure 110: Value sales for holidays, 2006-16
Figure 111: Best- and worst-case forecast consumer expenditure on holidays, at current prices, 2006-16
Risers and sliders (sectors)
Figure 112: Historical growth of the holidays market, by sector, at current and constant prices, 2006-10
Figure 113: Forecast growth of the holidays market, by sector, at current and constant prices, 2011-16
Key consumer findings
PERSONAL FINANCE
Key points
Sector breakout
Figure 114: Sector breakdown for personal finance (£m), 2010
Market size and trends
Figure 115: Value of total personal finance market, 2006-16
Figure 116: Best- and worst-case forecast value sales of the financial services sector, at current prices, 2006-16
Figure 117: The UK personal finance market, 2000-10
Risers and sliders (sectors)
Figure 118: Historical growth of the personal finance market, by sector, at current and constant prices, 2006-10
Figure 119: Forecast growth of the personal finance market, by sector, at current and constant prices, 2011-16
Key consumer findings
Consumers under pressure
Paying more
Re-assessing finances
NEWSAGENTS’ GOODS
Key points
Sector breakout
Figure 120: Sector breakout for newsagents’ goods (£m), 2010
Figure 121: Market value for newsagents’ goods, 2000-10
Cigarettes and tobacco
Cards and stationery
Books and spoken word
Newspapers
Magazines and comics
Market size and trends
Figure 122: Value sales for total newsagents’ goods market, 2006-16
Figure 123: Best- and worst-case forecast value sales of the newsagents’ goods market, at current prices, 2006-16
Risers and sliders (sectors)
Figure 124: Historical growth of the newsagent goods market, by sector, at current and constant prices, 2006-10
Figure 125: Forecast growth of the newsagent goods market, by sector, at current and constant prices, 2011-16
Key consumer findings
Cigarettes
Cards
Magazines
Newspapers
Books
MISCELLANEOUS
Key points
Sector breakout
Figure 126: Sector breakout for miscellaneous expenditure (£m), 2010
Figure 127: Market value for miscellaneous expenditure, 2000-10
Optical goods
Pet food, care and accessories
Disposable nappies and baby wipes
Luggage
Market size and trends
Figure 128: Value sales for total miscellaneous expenditure market, 2006-16
Figure 129: Best- and worst-case forecast value sales of the miscellaneous expenditure market, at current prices, 2006-16
Risers and sliders (sectors)
Figure 130: Historical growth of the miscellaneous expenditure market, by sector, at current and constant prices, 2006-10
Figure 131: Forecast growth of the miscellaneous expenditure market, by sector, at current and constant prices, 2011-16
Key consumer findings
Nappies and wipes
Pet food
Optical goods
Toys and games
Medical services
THE CONSUMER – HAPPINESS
Key points
Satisfaction with life
Figure 132: Satisfaction with life, June 2011
Age of content
Happiness and wealth
Figure 133: Satisfaction with life (Any True), by annual household income, June 2011
Figure 134: Confidence in future financial situation, by general satisfaction with life, 2011
Self-soothing (a nation of comfort eaters)
Figure 135: Top five things people buy to cheer themselves up, June 2011
Finances impact on treat preferences
The generation gap
Gender skew to comforting treats
Figure 136: Things people definitely buy to cheer themselves up, by gender, June 2011
 INSPIRE INSIGHT
THE CONSUMER – CURRENT ECONOMIC SITUATION
Key points
Current financial situation
No improvement since last year
Figure 137: Current financial situation, 2010 and 2011
The young and the affluent have a ‘rosy’ outlook
Figure 138: Current financial situation, by age, June 2011
Future financial situation
Figure 139: Expected financial situation in next year, by household income, June 2011
Optimism breeds confidence
Figure 140: Confidence in future financial situation, by current financial situation, June 2011
 INSPIRE INSIGHT
THE CONSUMER – IMPACT OF THE ECONOMIC SLOWDOWN
Key points
Budgeting habits
Figure 141: Budgeting habits, February and June 2011
Healthy finances owing to prudence
Figure 142: Budgeting habits, by personal financial situation, June 2011
Factors affecting people’s financial wellbeing
Figure 143: Top five factors that had an impact on people’s financial wellbeing in the past year, June 2011
Changes to spending habits
Figure 144: Changes in spending habits compared to last year across selected sectors, June 2011
‘Cocooning’ on the rise
Basics first
Price versus quality
Figure 145: Sectors where price is prioritised before quality, June 2011
 INSPIRE INSIGHT
THE CONSUMER – PERCEPTIONS OF THE COST OF LIVING
Key points
 PERCEPTIONS OF THE RISING COST OF LIVING
Figure 146: Perceptions of change to the price of goods, June 2011
Transport takes its toll
Feeling the pinch within food
Electronics perceived as costing less
 REACTIONS TOWARDS PRICE CHANGES
Figure 147: Attitudes towards the rising cost of living, June 2011
Loyalty costs
Price-rise resentment
Cynicism towards the retailers and service providers
 ATTITUDES TOWARDS BEST PRICE AND BARGAIN SHOPPING
Figure 148: Attitudes towards bargain hunting and shopping for best price, June 2011
Tactics to avoid paying full price
 ATTITUDES TOWARDS BUDGETING
Trading off now versus then and quality versus price
Figure 149: Attitudes towards spending money, June 2011
Consumers are compartmentalising
Figure 150: Attitudes towards spending money, June 2011
 ATTITUDES TOWARDS TREATING
Figure 151: Attitudes towards treating, June 2011
 INSPIRE INSIGHT
THE CONSUMER – TYPOLOGIES
Key points
Figure 152: Target groups in order of conformity, June 2011
The Conformists
Financial situation and outlook
Who are they?
Simply the Best
Financial situation and outlook
Who are they?
Shelf Stalkers
Financial situation and outlook
Who are they?
Habitual Shoppers
Financial situation and outlook
Who are they?
The Individualists
Financial situation and outlook
Who are they?
APPENDIX – TOTAL CONSUMER EXPENDITURE
Figure 153: Best- and worst-case forecast for total consumer expenditure, 2011-16
Total consumer expenditure
Figure 154: Best- and worst-case forecast growth of total consumer expenditure, at current prices, 2006-16
APPENDIX – FOOD (IN HOME)
Figure 155: Best- and worst-case forecast for food (in home), 2011-16
Meat, fish and seafood
Figure 156: Best- and worst-case forecast growth of meat, fish and seafood market, at current prices, 2006-16
Fruit and vegetables
Figure 157: Best- and worst-case forecast growth of fruit and vegetables market, at current prices, 2006-16
Confectionery
Figure 158: Best- and worst-case forecast growth of confectionery market, at current prices, 2006-16
Dairy products
Figure 159: Best- and worst-case forecast growth of dairy products market, at current prices, 2006-16
Bread and morning goods
Figure 160: Best- and worst-case forecast growth of bread and morning goods market, at current prices, 2006-16
Storecupboard basics
Figure 161: Best- and worst-case forecast growth of storecupboard basics market, at current prices, 2006-16
Desserts
Figure 162: Best- and worst-case forecast growth of desserts market, at current prices, 2006-16
Foreign/ethnic foods
Figure 163: Best- and worst-case forecast growth of foreign/ethnic foods market, at current prices, 2006-16
Snacks
Figure 164: Best- and worst-case forecast growth of snacks market, at current prices, 2006-16
Ready meals
Figure 165: Best- and worst-case forecast growth of ready meals market, at current prices, 2006-16
Baby food
Figure 166: Best- and worst-case forecast growth of baby food market, at current prices, 2006-16
APPENDIX – FOODSERVICE (EATING OUT AND TAKEAWAYS)
Figure 167: Best- and worst-case forecast for foodservice (eating out and takeaways), at current prices, 2011-16
Fast food
Figure 168: Best- and worst-case forecast growth of fast food market, at current prices, 2006-16
Pub catering
Figure 169: Best- and worst-case forecast growth of pub catering market, at current prices, 2006-16
Restaurant meals
Figure 170: Best- and worst-case forecast growth of restaurant meals market, at current prices, 2006-16
Other (including cafés, coffee shops and other retail outlets)
Figure 171: Best- and worst-case forecast growth of other market, at current prices, 2006-16
APPENDIX – DRINK (NON-ALCOHOLIC)
Figure 172: Best- and worst-case forecast for non-alcoholic drinks market, at current prices, 2011-16
Soft drinks
Figure 173: Best- and worst-case forecast growth of soft drinks market, at current prices, 2006-16
Fruit juice
Figure 174: Best- and worst-case forecast growth of fruit juice market, at current prices, 2006-16
Hot beverages
Figure 175: Best- and worst-case forecast growth of hot beverages market, at current prices, 2006-16
APPENDIX – DRINK (ALCOHOLIC)
Figure 176: Best- and worst-case forecast for alcoholic drinks market, at current prices, 2011-16
Beer and cider
Figure 177: Best- and worst-case forecast growth of the beer and cider market, at current prices, 2006-16
Spirits and liqueurs
Figure 178: Best- and worst-case forecast growth of the spirits and liqueurs market, at current prices, 2006-16
Wine
Figure 179: Best- and worst-case forecast growth of the wine market, at current prices, 2006-16
RTD
Figure 180: Best- and worst-case forecast growth of the RTD market, at current prices, 2006-16
Other alcoholic drinks (including fortified wine, low/non-alcoholic)
Figure 181: Best- and worst-case forecast growth of other alcoholic drinks, at current prices, 2006-16
APPENDIX – BEAUTY AND PERSONAL CARE
Figure 182: Best- and worst-case forecast for beauty and personal care market, at current prices, 2011-16
Hairdressing salons and personal grooming establishments
Figure 183: Best- and worst-case forecast growth of hairdressing salons and personal grooming establishments, at current prices, 2006-16
Haircare
Figure 184: Best- and worst-case forecast growth of haircare, at current prices, 2006-16
Oral hygiene
Figure 185: Best- and worst-case forecast growth of oral hygiene, at current prices, 2006-16
Men’s grooming products and toiletries
Figure 186: Best- and worst-case forecast growth of men’s grooming products and toiletries, at current prices, 2006-16
Soap, bath and shower products
Figure 187: Best- and worst-case forecast growth of soap, bath and shower products, at current prices, 2006-16
Shaving products and depilatories
Figure 188: Best- and worst-case forecast growth of shaving products and depilatories, at current prices, 2006-16
Deodorants and bodysprays
Figure 189: Best- and worst-case forecast growth of deodorants and bodysprays, at current prices, 2006-16
Make up
Figure 190: Best- and worst-case forecast growth of make-up, at current prices, 2006-16
Facial skincare
Figure 191: Best- and worst-case forecast growth of facial skincare, at current prices, 2006-16
Women’s fragrances
Figure 192: Best- and worst-case forecast growth of women’s fragrances, at current prices, 2006-16
Women’s bodycare
Figure 193: Best- and worst-case forecast growth of women’s bodycare, at current prices, 2006-16
Suncare preparation
Figure 194: Best- and worst-case forecast growth of suncare preparation, at current prices, 2006-16
APPENDIX – OTC AND PHARMACEUTICALS
Figure 195: Best- and worst-case forecast for OTC and pharmaceutical, at current prices, 2011-16
Minor ailment remedies
Figure 196: Best- and worst-case forecast growth of minor ailment remedies market, at current prices, 2006-16
Analgesics
Figure 197: Best- and worst-case forecast growth of analgesics market, at current prices, 2006-16
Vitamins, dietary supplements and tonics
Figure 198: Best- and worst-case forecast growth of vitamins, dietary supplements and tonics market, at current prices, 2006-16
Cold & cough/throat remedies & decongestants
Figure 199: Best- and worst-case forecast growth of cold & cough/throat remedies & decongestants market, at current prices, 2006-16
Gastrointestinal remedies
Figure 200: Best- and worst-case forecast growth of gastrointestinal remedies market, at current prices, 2006-16
Complementary medicines
Figure 201: Best- and worst-case forecast growth of complementary medicines market, at current prices, 2006-16
Other
Figure 202: Best- and worst-case forecast growth of other market, at current prices, 2006-16
APPENDIX – CLOTHING AND ADORNMENT
Figure 203: Best- and worst-case forecast for clothing and adornment, at current prices, 2011-16
Men’s and women’s outerwear
Figure 204: Best- and worst-case forecast growth of men’s and women’s outerwear, at current prices, 2006-16
Men’s and women’s underwear
Figure 205: Best- and worst-case forecast growth of men’s and women’s underwear, at current prices, 2006-16
Childrenswear
Figure 206: Best- and worst-case forecast growth of childrenswear, at current prices, 2006-16
Footwear
Figure 207: Best- and worst-case forecast growth of footwear, at current prices, 2006-16
Nightwear
Figure 208: Best- and worst-case forecast growth of nightwear, at current prices, 2006-16
Accessories
Figure 209: Best- and worst-case forecast growth of accessories, at current prices, 2006-16
Jewellery and watches
Figure 210: Best- and worst-case forecast growth of jewellery and watches, at current prices, 2006-16
APPENDIX – TECHNOLOGY AND COMMUNICATIONS
Figure 211: Best- and worst-case forecast for technology and communications, at current prices, 2011-16
Music and video
Figure 212: Best- and worst-case forecast growth of music and video, at current prices, 2006-16
Audio visual
Figure 213: Best- and worst-case forecast growth of audio visual, at current prices, 2006-16
Computing and gaming
Figure 214: Best- and worst-case forecast growth of computing and gaming, at current prices, 2006-16
Communications
Figure 215: Best- and worst-case forecast growth of communications, at current prices, 2006-16
Other technology (including photography, in-car technology)
Figure 216: Best- and worst-case forecast growth of other technology, at current prices, 2006-16
APPENDIX – ENTERTAINMENT
Figure 217: Best- and worst-case forecast for entertainment, at current prices, 2011-16
Gambling
Figure 218: Best- and worst-case forecast growth of gambling, at current prices, 2006-16
Health and fitness clubs
Figure 219: Best- and worst-case forecast growth of health and fitness clubs, at current prices, 2006-16
Days out attractions
Figure 220: Best- and worst-case forecast growth of days out attractions, at current prices, 2006-16
Music concerts/festivals
Figure 221: Best- and worst-case forecast growth of music concerts/festivals, at current prices, 2006-16
Nightclubs
Figure 222: Best- and worst-case forecast growth of nightclubs, at current prices, 2006-16
Public leisure centres/pools
Figure 223: Best- and worst-case forecast growth of public leisure centres/pools, at current prices, 2006-16
Cinema
Figure 224: Best- and worst-case forecast growth of cinema, at current prices, 2006-16
Theatre
Figure 225: Best- and worst-case forecast growth of theatre, at current prices, 2006-16
Tenpin bowling
Figure 226: Best- and worst-case forecast growth of tenpin bowling, at current prices, 2006-16
Sports participation
Figure 227: Best- and worst-case forecast growth of sports participation, at current prices, 2006-16
Spectator sports
Figure 228: Best- and worst-case forecast growth of spectator sports, at current prices, 2006-16
Sports equipment
Figure 229: Best- and worst-case forecast growth of sports equipment, at current prices, 2006-16
APPENDIX – HOME AND GARDEN
Figure 230: Best- and worst-case forecast for home & garden, at current prices, 2011-16
Floorcoverings
Figure 231: Best- and worst-case forecast growth of floorcoverings, at current prices, 2006-16
Furniture
Figure 232: Best- and worst-case forecast growth of furniture, at current prices, 2006-16
Domestic services
Figure 233: Best- and worst-case forecast growth of domestic services, at current prices, 2006-16
Household maintenance
Figure 234: Best- and worst-case forecast growth of household maintenance, at current prices, 2006-16
Garden products
Figure 235: Best- and worst-case forecast growth of garden products, at current prices, 2006-16
Household appliances
Figure 236: Best- and worst-case forecast growth of household appliances, at current prices, 2006-16
Soft furnishings and lighting
Figure 237: Best- and worst-case forecast growth of soft furnishings and lighting, at current prices, 2006-16
Kitchen and diningware
Figure 238: Best- and worst-case forecast growth of kitchen and diningware, at current prices, 2006-16
APPENDIX – TRANSPORT
Figure 239: Best- and worst-case forecast for transport, at current prices, 2011-16
Personal transport
Figure 240: Best- and worst-case forecast growth of personal transport, at current prices, 2006-16
Consumer expenditure on new cars
Figure 241: Best- and worst-case forecast growth of consumer expenditure on new car sales, at current prices, 2006-16
Consumer expenditure on used cars
Figure 242: Best- and worst-case forecast growth of consumer expenditure on used cars, at current prices, 2006-16
Petrol, oil and antifreeze
Figure 243: Best- and worst-case forecast growth of petrol, oil and antifreeze, at current prices, 2006-16
Two-wheelers
Figure 244: Best- and worst-case forecast growth of two-wheelers, at current prices, 2006-16
Car and van hire
Figure 245: Best- and worst-case forecast growth of car and van hire, at current prices, 2006-16
Other transport and motor vehicle running costs
Figure 246: Best- and worst-case forecast growth of other transport and vehicle running costs, at current prices, 2006-16
Public transport
Figure 247: Best- and worst-case forecast growth of public transport, at current prices2006-16
Airlines
Figure 248: Best- and worst-case forecast growth of airlines, at current prices, 2006-16
Coach and bus travel
Figure 249: Best- and worst-case forecast growth of coach and bus travel, at current prices, 2006-16
Rail travel
Figure 250: Best- and worst-case forecast growth of rail travel, at current prices, 2006-16
Other transport
Figure 251: Best- and worst-case forecast growth of other transport, at current prices, 2006-16
APPENDIX – HOUSING
Figure 252: Best- and worst-case forecast for housing, at current prices, 2011-16
Mortgage (capital repayments)
Figure 253: Best- and worst-case forecast growth of mortgage (capital repayments), at current prices, 2006-16
Mortgage (interest)
Figure 254: Best- and worst-case forecast growth of mortgage (interest), at current prices, 2006-16
Rent
Figure 255: Best- and worst-case forecast growth of rent, at current prices, 2006-16
Household energy (including batteries)
Figure 256: Best- and worst-case forecast growth of household energy (including batteries), at current prices, 2006-16
Other housing expenditure
Figure 257: Best- and worst-case forecast growth of other housing expenditure, at current prices, 2006-16
Sales through DIY retailers
Figure 258: Best- and worst-case forecast growth of sales through DIY retailers, at current prices, 2006-16
APPENDIX – HOLIDAYS
Figure 259: Best- and worst-case forecast for holidays market, at current prices, 2011-16
Domestic (UK) holidays
Figure 260: Best- and worst-case forecast growth of domestic (UK) holidays, at current prices, 2006-16
Holidays abroad
Figure 261: Best- and worst-case forecast growth of holidays abroad, at current prices, 2006-16
APPENDIX – PERSONAL FINANCE
Figure 262: Best- and worst-case forecast for personal finances, at current prices, 2011-16
Insurances
Figure 263: Best- and worst-case forecast growth of insurances, at current prices, 2006-16
Charity donations
Figure 264: Best- and worst-case forecast growth of charity donations, at current prices, 2006-16
Other financial services including FISIM
Figure 265: Best- and worst-case forecast growth of other financial services, at current prices, 2006-16
APPENDIX – NEWSAGENTS’ GOODS
Figure 266: Best- and worst-case forecast for newsagents’ goods, at current prices, 2011-16
Cigarettes and tobacco
Figure 267: Best- and worst-case forecast growth of the cigarettes & tobacco market, at current prices, 2006-16
Books and spoken word
Figure 268: Best- and worst-case forecast growth of the books & spoken word market, at current prices, 2006-16
Newspapers
Figure 269: Best- and worst-case forecast growth of the newspapers market, at current prices, 2006-16
Magazines and comics
Figure 270: Best- and worst-case forecast growth of the magazines & comics market, at current prices, 2006-16
Cards and stationery
Figure 271: Best- and worst-case forecast growth of the cards & stationery market, at current prices, 2006-16
APPENDIX – MISCELLANEOUS
Figure 272: Best- and worst-case forecast for miscellaneous, at current prices, 2011-16
Education
Figure 273: Best- and worst-case forecast growth of the education market, at current prices, 2006-16
Medical services
Figure 274: Best- and worst-case forecast growth of the medical services market, at current prices, 2006-16
Optical goods
Figure 275: Best- and worst-case forecast growth of the optical goods market, at current prices, 2006-16
Pet food, care and accessories
Figure 276: Best- and worst-case forecast growth of the pet food, care and accessories market, at current prices, 2006-16
Funerals
Figure 277: Best- and worst-case forecast growth of the funerals market, at current prices, 2006-16
Disposable nappies and wipes
Figure 278: Best- and worst-case forecast growth of the disposable nappies & wipes market, at current prices, 2006-16
Other toys and games
Figure 279: Best- and worst-case forecast growth of the other toys & games market, at current prices, 2006-16
Luggage
Figure 280: Best- and worst-case forecast growth of the luggage market, at current prices, 2006-16
Other services
Figure 281: Best- and worst-case forecast growth of the other services, at current prices, 2006-16
APPENDIX – THE CONSUMER: HAPPINESS
Satisfaction with life
Figure 282: Agreement with ‘I am satisfied with my life’, by demographics, June 2011
Life achievements
Figure 283: Agreement with ‘I have achieved the important things I want in life’, by demographics, June 2011
Contentment
Figure 284: Agreement with ‘In life, I always want more than I have’, by demographics, June 2011
Figure 285: General satisfaction with life, by current personal financial situation, June 2011
Figure 286: Confidence in future financial situation, by general satisfaction with life, June 2011
Things people buy to cheer themselves up
Figure 287: Things people buy to cheer themselves up, June 2011
Definitely buy
Figure 288: Things people definitely buy to cheer themselves up, by demographics, June 2011
Figure 289: Things people definitely buy to cheer themselves up, by demographics, June 2011 (continued)
APPENDIX – THE CONSUMER – IMPACT OF THE ECONOMIC SLOWDOWN
 CURRENT PERSONAL FINANCIAL SITUATION
Figure 290: Current personal financial situation, by demographics, June 2011
 CONFIDENCE IN FUTURE FINANCIAL SITUATION
Figure 291: Confidence in future financial situation, by demographics, June 2011
 BUDGETING HABITS
Figure 292: Budgeting habits, by demographics, June 2011
 CHANGES TO SPENDING IN THE LAST YEAR
Spent less
Figure 293: Sectors where people spent less in the last year, by demographics, June 2011
Figure 294: Sectors where people spent less in the last year, by demographics, June 2011 (continued)
Spent the same
Figure 295: Sectors where people spent the same as last year, by demographics, June 2011
Figure 296: Sectors where people spent the same as last year, by demographics, June 2011 (continued)
Spent more
Figure 297: Sectors where people spent more in the last year, by demographics, June 2011
Figure 298: Sectors where people spent more in the last year, by demographics, June 2011 (continued)
 PRICE VERSUS QUALITY
Price is always/mainly prioritised over quality
Figure 299: Sectors in which price is always/mainly prioritised over quality, by demographics, June 2011
Figure 300: Sectors in which price is always/mainly prioritised over quality, by demographics, June 2011 (continued)
Price balanced with quality
Figure 301: Sectors in which price is balanced with quality, by demographics, June 2011
Figure 302: Sectors in which price is balanced with quality, by demographics, June 2011 (continued)
Price not so much/not at all prioritised over quality
Figure 303: Sectors in which price is not so much/not at all prioritised over quality, by demographics, June 2011
Figure 304: Sectors in which price is not so much/not at all prioritised over value, by demographics, June 2011 (continued)
APPENDIX – THE CONSUMER: PERCEPTIONS OF THE COST OF LIVING
Figure 305: Perceptions of change to the price of goods, June 2011
 REACTIONS TOWARDS PRICE CHANGES
Disagreement
Figure 306: Disagreement on reactions towards price changes, by demographics, June 2011
Figure 307: Disagreement on reactions towards price changes, by demographics, June 2011
Somewhat agree
Figure 308: Somewhat agree on reactions towards price changes, by demographics, June 2011
Figure 309: Somewhat agree on reactions towards price changes, by demographics, June 2011
Agree
Figure 310: Agree on reactions towards price changes, by demographics, June 2011
Figure 311: Agree on reactions towards price changes, by demographics, June 2011
Attitudes towards best price and bargain shopping
Attitudes towards budgeting
Figure 312: Attitudes towards bargain hunting and shopping for best price, June 2011
Trading off now versus then and quality versus price
Figure 313: Attitudes towards bargain hunting and shopping for best price, June 2011
Consumers are compartmentalising
Figure 314: Attitudes towards bargain hunting and shopping for best price, June 2011
Attitudes towards treating
Figure 315: Attitudes towards bargain hunting and shopping for best price, June 2011
APPENDIX – THE CONSUMER – TYPOLOGIES
Figure 316: Target groups, by demographics, June 2011
Financial situation
Figure 317: Current personal financial situation, by target groups, June 2011
Figure 318: Confidence in future financial situation, by target groups, June 2011
Budgeting habits
Figure 319: Budgeting habits, by target groups, June 2011
Changes to spending habits
Figure 320: Spending changes in the last year, by target groups, June 2011
Price versus quality
Figure 321: Price versus quality, by target groups, June 2011
Perceptions of the rising cost of living
Figure 322: Perceptions of the rising cost of living (food in home), by target groups, June 2011
Figure 323: Perceptions of the rising cost of living (food eating out), by target groups, June 2011
Figure 324: Perceptions of the rising cost of living (food takeaways), by target groups, June 2011
Figure 325: Perceptions of the rising cost of living (drink alcoholic), by target groups, June 2011
Figure 326: Perceptions of the rising cost of living (personal care and healthcare products), by target groups, June 2011
Figure 327: Perceptions of the rising cost of living (clothing and adornment), by target groups, June 2011
Figure 328: Perceptions of the rising cost of living (technology and communications), by target groups, June 2011
Figure 329: Perceptions of the rising cost of living (entertainment/leisure eg cinema), by target groups, June 2011
Figure 330: Perceptions of the rising cost of living (home and garden eg furnishings), by target groups, June 2011
Figure 331: Perceptions of the rising cost of living (transport eg train, bus, cost of running a car), by target groups, June 2011
Figure 332: Perceptions of the rising cost of living (housing eg mortgage, rent), by target groups, June 2011
Figure 333: Perceptions of the rising cost of living (holidays), by target groups, June 2011
Attitudes towards spending
Figure 334: Attitudes towards spending money, by target groups, June 2011
Satisfaction with life
Figure 335: General satisfaction with life, by target groups, June 2011
Things people buy to cheer themselves up
Figure 336: Things people cheer themselves up with, by target groups, June 2011
Reactions towards price changes
Figure 337: Reactions towards price changes, by target groups, June 2011
Factors affecting financial wellbeing
Figure 338: Factors impacting people's financial wellbeing over the past year, by target groups, June 2011

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