Digital Trends Autumn - UK - September 2010

ISSUES IN THE MARKET
Research methodology
Abbreviations
FUTURE OPPORTUNITIES
Bundling news like voice minutes and texts
Taking advantage of the extended family
MARKET IN BRIEF
Mobile versus fixed line broadband
Encouraging greater usage of social networks
Connecting all gadgets in the home
Online retail innovations
WHO’S INNOVATING?
Key points
Samsung launches its first 3D notebook
Sharp releases biggest-capacity Blu-ray disc yet
Overcoming the limitations of touch screens
Dating sites for mature internet users
BROADBAND PENETRATION
Key points
Total penetration of broadband at 70% of GB adults
Figure 1: Broadband penetration, by demographics, 2004-09
Variations in speeds by urban and rural areas
Figure 2: Estimated average and maximum download speeds for broadband connections in urban and rural areas, May 2010
Different speeds for at different times
Figure 3: Variations in download speeds by time of day, May 2010
Usage of wireless routers hits the mainstream
Figure 4: Usage of wireless routers versus overall broadband usage, 2007-10
DEVICE OWNERSHIP ANALYSIS
Key points
Figure 5: Device ownership summary, April 2009-July 2010
Microsoft increases the appeal of the Xbox
Winners and losers in the smartphone wars
Increased popularity of HD-ready TVs
Consumer attitudes towards 3DTV
Figure 6: Attitudes towards 3DTVs and watching 3DTV programmes, March 2010
Can DAB finally gain momentum?
INTERNET USAGE EXPERIENCES
Key points
Figure 7: Types of activity undertaken on the internet in the last three months, April 2009-July 2010
The future of online news – will it be paywall based?
Figure 8: Unique UK visitors to The Times Online (includes The Times Online and The Sunday Times Online), Oct 2008-July 2010
Is Facebook reaching market saturation?
Figure 9: Unique UK visitors to MySpace and Facebook social networking sites, Oct 2008-July 2010
MOBILE USAGE EXPERIENCES
Key points
Figure 10: Sites visited in the last three months using a mobile phone, July 2009-April 2010
Can apps bring mobile commerce to the masses?
The potential for mobile social network driven campaigns
Mobile video trends
Advertising spend on mobile still low
Figure 11: Mobile advertising revenues, 2005-09
Mobile as a marketing channel to the young
BUYING BEHAVIOURS
Key points
Figure 12: Type of websites purchased from in the last three months, April 2009-July 2010
Amazon increases the appeal of digital books
Retailers increase their focus on online beauty
Figure 13: Top ten beauty sites used within the UK, July 2010
Growing competition amongst online supermarkets
Downloads versus physical DVDs and CDs
MOBILE HANDSET BRAND USAGE
Key points
Pay as you go versus contract users
Figure 14: Pay as you go and contract mobile handsets owned, by gender, age and socio-economic group, July 2010
Pay as you go users less active online
Figure 15: Types of websites visited using mobile phones, by type of mobile contract owned, July 2010
Nokia is the most used handset
Figure 16: Usage of mobile handset brands by contract type, July 2010
Figure 17: handsets, by brand and type of contract available on The Carphone Warehouse website, July 2010
Nokia popular amongst AB and DE socio economic groups
Figure 18: Usage of selected mobile handset brands (contract or pay as you go), by socio-economic group, July 2010
Could Nokia leverage its popularity amongst older consumers?
Figure 19: Usage of selected mobile handset brands (contract or pay as you go), by age, July 2010
MOBILE INTERNET USAGE FREQUENCIES
Key points
Half of internet users still to log on via mobile
Figure 20: Frequency of mobile internet usage, July 2010
Usage frequency by age
Figure 21: Frequent and infrequent users of the mobile web, by age, July 2010
Usage frequency by socio-economic group
Figure 22: Frequent and infrequent users of the mobile web, by socio-economic group, July 2010
ATTITUDES TOWARDS USING THE MOBILE WEB
Key points
Lack of technical knowledge isn’t the problem
Figure 23: Attitudes towards using mobile phones to browse the internet, July 2010
Better hardware and faster speeds are the answer
Attitudes versus usage frequencies
Figure 24: Attitudes towards using mobile phones to browse the internet, by frequency with which mobile phone is used to access internet, July 2010
Attitudes versus e-commerce activity
Figure 25: Attitudes towards using mobile phones to browse the internet, by repertoire of types of websites from which purchases were made, July 2010
Attitudes by gender, age, socio-economic group and lifestage
Figure 26: Most popular attitudes towards using mobile phones to browse the internet, by demographics, July 2010
APPENDIX – TOP INTERNET SITES VISITED IN JULY 2010
Figure 27: Top 100 internet properties, UK, July 2010
Figure 28: Top 100 entertainment properties, UK, July 2010
Figure 29: Top 100 retail properties, UK, July 2010
Figure 30: Top 100 services properties, UK, July 2010
APPENDIX – DEVICE OWNERSHIP ANALYSIS
Figure 31: Most popular electronic gadgets have at home, by demographics, July 2010
Figure 32: Next most popular electronic gadgets have at home, by demographics, July 2010
Figure 33: Other electronic gadgets have at home, by demographics, July 2010
Figure 34: Least popular electronic gadgets have at home, by demographics, July 2010
APPENDIX – INTERNET USAGE EXPERIENCES
Figure 35: Most popular types of activities personally done on the internet at home in the last three months, by demographics, July 2010
Figure 36: Next most popular types of activities personally done on the internet at home in the last three months, by demographics, July 2010
Figure 37: Other types of activities personally done on the internet at home in the last three months, by demographics, July 2010
Figure 38: Least popular types of activities personally done on the internet at home in the last three months, by demographics, July 2010
APPENDIX – MOBILE USAGE EXPERIENCES
Figure 39: Most popular websites browsed using mobile phone in the last three months, by demographics, July 2010
Figure 40: Next most popular websites browsed using mobile phone in the last three months, by demographics, July 2010
Figure 41: Other types of websites browsed using mobile phone in the last three months, by demographics, July 2010
APPENDIX – BUYING BEHAVIOURS
Figure 42: Most popular types of websites actually purchased from internet at home in the last three months, by demographics, July 2010
Figure 43: Next most popular types of websites actually purchased from internet at home in the last three months, by demographics, July 2010
Figure 44: Popular types of types of websites actually purchased from internet at home in the last three months, by demographics, July 2010
Figure 45: Other types of websites actually purchased from internet at home in the last three months, by demographics, July 2010
Figure 46: Least popular types of websites actually purchased from internet at home in the last three months, by demographics, July 2010
APPENDIX – MOBILE HANDSET BRAND USAGE
Figure 47: Brand of mobile handsets owned, by demographics, July 2010
APPENDIX – MOBILE INTERNET USAGE FREQUENCIES
Figure 48: Frequency with which mobile phone is used to access internet, by demographics, July 2010
APPENDIX – ATTITUDES TOWARDS USING THE MOBILE WEB
Figure 49: Most popular attitudes towards using mobile phones to browse the internet, by demographics, July 2010
Figure 50: Next most popular attitudes towards using mobile phones to browse the internet, by demographics, July 2010