Author: Mintel Group Ltd.
Last saved by: HTTP server

Ice Cream - UK - December 2007

ISSUES IN THE MARKET
Themes
Definition
Ice cream regulations
INSIGHTS AND OPPORTUNITIES
Inspired occasions
Beyond health
FAST FORWARD TRENDS
 TREND 1: EXTEND MY BRAND
 TREND 2: BRAND EXPERIENCE
MARKET IN BRIEF
A fluctuating market
Blurring lines
Risky business
A bright future
INTERNAL MARKET ENVIRONMENT
Key points
Seasonality
Weather
Figure 1: Average summer temperature and total number of sunshine hours in the UK*, 2002-07
Other events
The health factor
Figure 2: Agreement with selected lifestyle statements, 2003-07
The great opportunity – permissible indulgence
Ethical angle
Figure 3: Agreement with selected lifestyle statements, 2003-07
Organic and fair trade
Provenance
Price of milk
Figure 4: Farm gate milk prices, by month, 2002-07*
BROADER MARKET ENVIRONMENT
Key points
More household freezers
Figure 5: Household ownership of freezers (separate from refrigerator) and combined fridge/freezers, 2003-07
The rise in ABs
Figure 6: Changes in socio-economic status, 2002-07 and 2007-12
An ageing population
Figure 7: Changes in the UK household size, 2002-07 and 2007-12
COMPETITIVE CONTEXT
Key points
Ice cream as a yogurt
Figure 8: Market value for yogurts and fromage frais, 2002-07
Indulgence is key for success
Figure 9: UK retail sales of all chocolate, 2001-06
Healthy indulgence – learning from smoothies
Figure 10: Retail sales of smoothies, 2001-06
STRENGTHS AND WEAKNESSES
Strengths
Weaknesses
WHO’S INNOVATING?
Key points
A natural future
Figure 11: Number of new products, by claims, by quarter, Q1 2006-Q4 2007*
Treats get in healthier shape
Bites for snacking
Double Indulgence
The Ethical approach
Provenance Power
Pushing the envelope
Packaging evolution
Naturally Healthy
For the kids
Seasonality
Own-label
Figure 12: Top manufacturers in new product developments in ice cream market, 2006
What’s new in Europe?
MARKET VALUE AND FORECAST
Key points
An erratic market
Figure 13: UK retail sales of ice cream, 2002-07
Figure 14: Percentage of change year-on-year in volume and value, 2002-07
Figure 15: Volume (m litres) and mean summer temperature* (C), 2002-07
Value
Figure 16: Volume (m litres) and value sales (£ million), 2002-07
Price per litre
Figure 17: Price (£) per litre, 2002-07
The future
 FORECAST
Total Ice cream market
Figure 18: Forecast of UK retail sales of ice cream, by volume and value, at current and 2007 prices, 2008-12
Take home ice cream
Figure 19: Forecast of UK retail sales of take home ice cream by volume and value, at current and 2007 prices, 2008-12
Impulse ice cream
Figure 20: Forecast of UK retail sales of impulse ice cream, by volume and value, at current and 2007 prices 2008-12
Factors used in the forecast
SEGMENT PERFORMANCE
Key points
Figure 21: UK retail sales of ice cream market, by sector, 2004-07
 TAKE-HOME
Figure 22: UK retail sales of take-home ice cream, by volume and value, 2002-07
Volume
Figure 23: UK retail sales of take-home ice cream, by segment, 2004-07
Handheld Multipacks
Standard and bulk
Premium
Luxury
Healthy option
 IMPULSE ICE CREAM
Figure 24: UK retail sales of impulse ice cream, 2002-07
Figure 25: UK retail sales of wrapped impulse and scooping ice cream, by sector, 2004-07
Chocolate snacks
Children’s
Refreshment
Cones
Scoop/Soft
MARKET SHARE
Key points
 TAKE-HOME SHARE
Figure 26: Manufacturers’ shares in the take-home sales of ice cream, 2004-07
The reign of Unilever
Ben & Jerry’s vs. Häagen-Dazs
You skinny cow
Own-label
 WRAPPED IMPULSE SHARE
Figure 27: Manufacturers’ branded shares in the wrapped impulse ice cream market, 2004-07
Magnificent Magnum
MasterFoods
Confectionery vs. Ice Cream
COMPANIES AND PRODUCTS
Key points
 COMPANY PROFILES
Unilever UK Ltd
Carte D’Or
Magnum
Ben & Jerry’s
Wall’s Heartbrand
Solero
Frusì
Viennetta
Cornetto
Children’s brands
Richmond & Roncadin Ice Cream Ltd
Skinny Cow
Nestlé
Frederick’s Dairies
Cadbury
Del Monte
General Mills UK Ltd
MasterFoods Ice Cream
Calypso
Fayrefield Foods
Green & Black’s
Gü
Hill Station
Mackies
Weight Watchers from Heinz
Yeo Valley
 NICHE PLAYERS
Purbeck Ice Cream
Roskilly’s
BRAND ELEMENTS
Brand Map
Figure 28: Attitudes and usage of ice cream brands, November 2007
 HäAGEN-DAZS
What the brand is trying to achieve.
What the consumer thinks
Figure 29: Attitudes towards the Häagen-Dazs brand, November 2007
 SKINNY COW
What the brand is trying to achieve.
What the consumer thinks
Figure 30: Attitudes towards the skinny cow brand, October 2007
 MAGNUM
What the brand is trying to achieve.
What the consumer thinks
Figure 31: Attitudes towards the magnum brand, November 2007
 WALLS
What the brand is trying to achieve.
What the consumer thinks
Figure 32: Attitudes towards the walls brand, November 2007
 CORNETTO
What the brand is trying to achieve.
What the consumer thinks
Figure 33: Attitudes towards the cornetto brand, November 2007
 MARS ICE CREAM
What the brand is trying to achieve.
What the consumer thinks
Figure 34: Attitudes towards the mars ice cream brand, November 2007
 FAB
What the brand is trying to achieve.
What the consumer thinks
Figure 35: Attitudes towards the fab brand, november2007
 CARTE D’OR
What the brand is trying to achieve.
What the consumer thinks
Figure 36: Attitudes towards the carte d’or brand, novmeber 2007
 GREEN & BLACK’S ICE CREAM
What the brand is trying to achieve.
What the consumer thinks
Figure 37: Attitudes towards the green & black’s ice cream brand, novemeber 2007
 BEN & JERRY’S
What the brand is trying to achieve.
What the consumer thinks
Figure 38: Attitudes towards the ben & Jerry’s brand, November 2007
 BEN & JERRY’S GRABS FUN AND EXCITEMENT, GREEN & BLACK’S IS MOST NATURAL.
Figure 39: Consumer usage of various ice cream brands, November 2007
 WALL’S, MAGNUM AND CORNETTO ARE MOST FAMILIAR.
Figure 40: Consumer usage of various icecream brands, November 2007
 SKINNY COW AND GREEN & BLACK’S ARE MOST CONSIDERED.
Figure 41: Consideration of various ice cream brands, November 2007
 HäAGEN DAZS LEADS SATISFACTION ON EXCELLENCE
Figure 42: Satisfaction with various ice cream brands, November 2007
 HäAGEN DAZS IS WORTH PAYING MOST FOR.
Figure 43: Commitment to various ice cream brands, November 2007
 ROUND UP
BRAND COMMUNICATION AND PROMOTION
Key points
Figure 44: Main monitored media advertising expenditure on ice cream, 2003-07*
Unilever maintains spend
Figure 45: Main monitored media advertising expenditure, by company, 2003-07*
Figure 46: Top ten brands advertised in 2006 and 2007*
Advertising seasonality
Figure 47: Main monitored media advertising expenditure, by month, September 2005-August 2007
CHANNELS TO MARKET
Key points
Impulse boosted by independents channel
Figure 48: Sales of wrapped impulse ice cream, by outlet type, 2003-07
Multiples lead take-home
Figure 49: Sales of take-home ice cream, by outlet type, 2003-07
CONSUMER – USAGE AND FREQUENCY
 TUBS AND BLOCKS
A crowd pleaser
Figure 50: Consumption of ice cream in tubs and blocks in the last 12 months, 2003-07
A tub in every home
Retired fun
 ICE CREAM BARS AND STICKS
I want more, more, more
Figure 51: Consumption of ice cream bars and sticks in the last 12 months, 2003-07
Wrapped up
Handheld appeal
Buoyant bars
Figure 52: Types eaten, 2005-07
Sticks and cones
Britain leads the way in tubs and blocks
Figure 53: Consumption of ice cream in tubs and blocks and ice cream bars and sticks in the last 12 months, by country, 2006
A lesson from France
Barring bars
Figure 54: Consumption of ice lollies and ice cream bars – 7-14 year-olds, by gender, age, socio-economic group and region, 2006
A girls’ game
Parents retain control
Lollylicous
Figure 55: Amount eaten in last week – 7-14 year-olds, who buys and where eaten most, 2002-06
Where eaten most?
Ice lollies consumption during summer
Figure 56: Number of ice lollies eaten per week during the summer – 7-14 year-olds, 2002-06
CONSUMER – PURCHASE MOTIVATIONS
All about flavour
Figure 57: The most important factors when buying ice cream, sorbets and frozen yogurts, September 2007
A price point
Power of the brand
It’s quality
A healthy evolution
It’s all about ease
CONSUMER – ATTITUDES AND MOTIVATIONS
When and how ice cream is eating
Figure 58: When and how ice cream is eaten, September 2007
All-year-round dessert
Eating occasions opportunities
Treat heading to snack
Attitudes towards ice cream
Figure 59: Attitudes towards ice cream, sorbets and frozen yogurt, September 2007
A flexible staple
Loyalty is in short supply
Negative feedback
Ice cream as an ingredient
CONSUMER – FURTHER ANALYSIS
Repertoire analysis
Figure 60: Repertoire of important factors when choosing ice cream, September 2007
The loyal ones
The terrific twos
The adventurous threes
Fast forward fours
APPENDIX
Advertising data
Abbreviations
Internal market environment
Figure 61: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
Figure 62: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
Figure 63: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
Figure 64: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
Figure 65: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
Figure 66: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
Broader market environment
Figure 67: Household ownership of freezers (separate from refrigerator) and combined fridge/freezers, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
Consumer – Usage and Frequency
Tubs and Blocks
Figure 68: Consumption of ice cream in tubs and blocks in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
Bars and sticks
Figure 69: Consumption of ice cream bars and sticks in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
Figure 70: Amount eaten in last week – 7-14-year-olds, who buys and where eaten most, 2002-06
Consumer – purchase motivations
Figure 71: Most important factors when buying ice cream, sorbets and frozen yogurts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage and terminal education age, September 2007
Figure 72: Most important factors when buying ice cream, sorbets and frozen yogurts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage and terminal education age, September 2007
Consumer – Attitudes and Motivations
Figure 73: How and why ice cream, sorbets and frozen yogurts are eaten, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage and terminal education age, September 2007
Figure 74: How and why ice cream, sorbets and frozen yogurts are eaten, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, September 2007
Figure 75: How and why ice cream, sorbets and frozen yogurts are eaten, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage and terminal education age, September 2007
Figure 76: Attitudes towards ice cream, sorbets and frozen yogurts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage and terminal education age, September 2007
Figure 77: Attitudes towards ice cream, sorbets and frozen yogurts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage and terminal education age, September 2007
Figure 78: Attitudes towards ice cream, sorbets and frozen yogurts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage and terminal education age, September 2007
Consumer – Further analysis
Figure 79: Repertoire of important factors when choosing ice cream, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage and household size, 2007
Figure 80: Repertoire of important factors when choosing ice cream, by types of important factors, 2007
Figure 81: Repertoire of important factors when choosing ice cream, by occasions when ice cream is eaten, 2007
Figure 82: Repertoire of important factors when choosing ice cream, by attitudes towards ice cream, 2007

This report is supplied in accordance with Mintel's terms and conditions.  
© Mintel Group Ltd.