Holidays to Spain - UK - June 2005

INTRODUCTION AND ABBREVIATIONS
Consumer research
ACORN
 ABBREVIATIONS
PREMIER INSIGHT
Beach holidays for families
Selling multiple holidays
SUMMARY OF KEY REPORT FINDINGS
Overseas holidays remain resilient
The short-haul market remains fairly static
Exchange rates
Proliferation of low-cost routes to Spain
Holidays to Spain are still growing but driven by the independent sector
Regional variations
Beach holidays still dominate demand
Length of holiday decreasing
Scheduled flights overtake charter
Hotels still dominate accommodation used
Travel agents still dominate bookings to Spain but Internet growing
Changing supply structure
Spain most popular with the young traveller
MARKET FACTORS
The total overseas holiday market
Figure 1: Overseas holidays and expenditure, 2000-05
Multiple holidays becoming more common
Figure 2: Trends in multiple holiday-taking in the UK or abroad, 2000-04
The impact of low-cost airlines
Figure 3: Scheduled passengers carried by main low-cost airlines, 1999-2004
Figure 4: Selection of low-cost routes to Spain, May 2005
Regions visited by British holidaymakers
Figure 5: Outbound holiday visits, by region visited, 2000-04
Exchange rates
Figure 6: Annual average exchange rates for Sterling against the euro and US Dollar, 2000-05
Consumer confidence
Figure 7: GfK Consumer Confidence Barometer, Jan 2003-March 2005
Increasing Internet usage and other technologies
Figure 8: Internet penetration, by gender, socio-economic group and age, 2000-05
Figure 9: Penetration of Internet technologies, 2003-05
MARKET SIZE AND TRENDS
Figure 10: Volume and value of holidays to Spain, 2000-05
The independent sector is booming
Figure 11: Inclusive tours versus independent holidays to Spain, by volume, 2000-04
Figure 12: Inclusive tours versus independent holidays to Spain, by value, 2000-04
Spain is still ahead of the competition
Figure 13: Top five holiday destinations for the British, 1997-2003
MARKET SEGMENTATION
Figure 14: Adults who have taken a holiday to Spain for their last/last but one holiday, 2000-04
Type of holiday taken
Figure 15: Type of holiday taken for last holiday to Spain, 2000-04
Length of holiday taken
Figure 16: Number of nights taken for last holiday to Spain, 2000-04
Method of travel
Figure 17: Main method of travel used for last holiday to Spain, 2000-04
Type of accommodation
Figure 18: Type of accommodation for last holiday to Spain, 2000-04
DISTRIBUTION
Figure 19: How last holiday to Spain was booked, 2000-04
Figure 20: Method of booking for last holiday to Spain, 2003 and 2004
THE SUPPLY STRUCTURE
Spanish Tourist Office
TUI UK
MyTravel
Thomas Cook UK
First Choice Holidays plc
Cosmos group of companies
Gold Medal International Ltd
Libra Holidays Group
THE CONSUMER
 HOLIDAYS TAKEN IN SPAIN
Figure 21: Holidays taken in Spain, March 2005
Figure 22: Holidays taken in Spain, by gender, age and socio-economic group, March 2005
Figure 23: Holidays taken in Spain, by geographic region and ACORN category, March 2005
Figure 24: Holidays taken in Spain, by detailed lifestage groups, March 2005
Figure 25: Holidays taken in Spain, by media, supermarket usage and commercial TV viewing, March 2005
 SPANISH DESTINATIONS VISITED
Figure 26: Spanish destinations visited, March 2005
Figure 27: Multiple Spanish destinations visited, March 2005
THE CONSUMER – DETAILED DEMOGRAPHICS
Spanish destinations visited
Figure 28: Spanish destinations visited, by gender, age and socio-economic group, March 2005
Figure 29: Spanish destination visited, by geographic region and ACORN category, March 2005
Figure 30: Spanish destinations visited, by detailed lifestage groups, March 2005
Figure 31: Spanish destinations visited, by media, supermarket usage and commercial TV viewing, March 2005
CONSUMER ATTITUDES AND TARGETING OPPORTUNITIES
 HOLIDAYS TO SPAIN – FUTURE INTENTIONS
Figure 32: Holidays to Spain – future intentions, March 2005
 SPANISH HOLIDAYMAKERS BY FUTURE HOLIDAY INTENTIONS
Figure 33: Spain holidaymakers, by future holiday intentions, March 2005
 SPANISH HOLIDAY TARGET GROUPS
Figure 34: Attitudes towards Spain agreed with, October 2004
Sun Seekers (28% of the sample or 13.7 million adults)
Culture Vultures (18% of the sample or 8.8 million adults)
Entertainment Seekers (12% of the sample or 5.9 million adults)
Anti-Spain (42% of the sample or 20.5 million adults)
Spanish target groups by demographic analysis
Figure 35: Spanish holiday target groups, by gender, age and socio-economic group, October 2004
Figure 36: Spanish holiday target groups, by region and ACORN category, October 2004
Figure 37: Spanish holiday target groups, by detailed lifestage group, October 2004
Figure 38: Spanish holiday target groups, by media, supermarket usage and commercial TV viewing, October 2004
Spanish holiday target groups by destinations visited
Figure 39: Spanish holiday target groups, by destinations visited in the past five years, October 2004
Spanish target groups by future holiday intentions
Figure 40: Spanish holiday target groups, by future holiday intentions, October 2004
Optimum targeting of future Spanish holiday intentions
Figure 41: Optimum targeting of future Spanish holiday-taking intentions, March 2005
CONSUMER ATTITUDES AND TARGETING OPPORTUNITIES – DETAILED DEMOGRAPHICS
Figure 42: Future Spanish holiday-taking intentions, by gender, age and socio-economic group, March 2005
Figure 43: Future Spanish holiday-taking intentions, by geographic region and ACORN category, March 2005
Figure 44: Future Spanish holiday-taking intentions, by detailed lifestage groups, March 2005
Figure 45: Future Spanish holiday-taking intentions, by media, supermarket usage and commercial TV viewing, March 2005
THE FUTURE
Short breaks and city breaks continue to grow
The package market is showing signs of recovery…
…but the independent market growth set to continue
Intensifying worldwide competition between holiday destinations
FORECAST
Figure 46: Forecast of holidays to Spain, by value, 2005-10
Figure 47: Forecast of holidays to Spain, by volume and spend per trip, 2005-10