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Kosher Foods - US - June 2005

INTRODUCTION AND ABBREVIATIONS
Introduction
Other Relevant Reports
Definition
Abbreviations & terms
Abbreviations
Terms
Notes on Halal and Kosher
Kosher
Kosher certification
Halal
Halal certification
Differences between Halal and Kosher
EXECUTIVE SUMMARY
A declining Jewish population
An increase in the Muslim population
Kosher labels provide ingredient clues for vegetarians and food-sensitive/allergic consumers
Kosher labels convey a sense of quality
Passover is a major driver for all Jews, kosher and non-kosher
In the five segments studied, kosher is a $14.6 billion market
Kosher chocolate confectionery is largest segment
American-made kosher products have international appeal
Largest CPG manufacturers are largest kosher manufacturers
In multichannel sales analysis, supermarkets dominate
More than one in five respondents buy kosher food
Supermarkets are the leading venue among several for kosher food purchases
71% of kosher food buyers make infrequent purchase
Non-kosher consumers have potential to grow kosher market
Forecast
MARKET DRIVERS
U.S. Jewish population
U.S. Muslim population
Vegetarian, allergic, and food-sensitive consumers rely on kosher labels
For some consumers, kosher and quality are synonymous
Among Jews who do not keep kosher, Passover is a major driver
MARKET SIZE & TRENDS
Figure 1: Total U.S. retail sales of kosher foods*, at current and constant prices, 2002-2004
Figure 2: Sales of kosher foods, through tracked sales channels*, at current and constant prices, 2002-2004
Figure 3: Sales of kosher and non-kosher foods, through tracked sales channels*, at current and constant prices, 2002-2004
MARKET SEGMENTATION
Overview
Figure 4: Sales of kosher foods, through tracked sales channels*, segmented by type, 2002 and 2004
Chocolate confectionery
Figure 5: Sales of kosher chocolate confectionery, at current and constant prices, 2002-2004
Figure 6: Sales of chocolate confectionery, kosher, non-kosher, and total, at current and constant prices, 2002-2004
Cookies
Figure 7: Sales of kosher cookies, at current and constant prices, 2002-2004
Figure 8: Sales of cookies, kosher, non-kosher, and total, at current prices, 2002-2004
Salty snacks
Figure 9: Sales of kosher salty snacks, at current and constant prices, 2002-2004
Figure 10: Sales of salty snacks, kosher, non-kosher, and total, at current prices, 2002-2004
Non-chocolate confectionery
Figure 11: Sales of kosher non-chocolate confectionery, at current and constant prices, 2002-2004
Figure 12: Sales of non-chocolate confectionery, kosher, non-kosher, and total, at current prices, 2002-2004
Crackers
Figure 13: Sales of kosher crackers, at current and constant prices, 2002-2004
Figure 14: Sales of crackers, kosher, non-kosher, and total, at current prices, 2002-2004
SUPPLY STRUCTURE
 FOREIGN TRADE
The Americas
Europe
 COMPANY AND BRAND SALES
Overview
Figure 15: Manufacturer retail sales of kosher foods* in the U.S., 2002 and 2004
Kosher certification
Chocolate confectionery
Figure 16: Manufacturer brand sales of kosher chocolate confectionery in the U.S., 2002 and 2004
Cookies
Figure 17: Manufacturer brand sales of kosher cookies in the U.S., 2002 and 2004
Salty Snacks
Figure 18: Manufacturer brand sales of kosher salty snacks in the U.S., 2002 and 2004
Non-Chocolate Confectionery
Figure 19: Manufacturer brand sales of kosher non-chocolate confectionery in the U.S., 2002 and 2004
Crackers
Figure 20: Manufacturer brand sales of kosher crackers in the U.S., 2002 and 2004
 MAJOR MANUFACTURER PROFILES
Kraft/Nabisco
PepsiCo/Frito-Lay
Hershey Foods Corporation
Keebler (Kellogg)
Mars, Incorporated
Nestlé USA, Inc.
 ETHNIC KOSHER COMPANY PROFILES
The B. Manischewitz Company
The Hain Celestial Group, Inc.
Strauss-Elite Ltd.
Osem Food Group
Aron Streit, Inc.
Joyva, Inc.
RETAIL DISTRIBUTION
Introduction
Figure 21: Total U.S. retail sales of kosher foods*, by channel, 2002 and 2004
Supermarkets
Figure 22: Supermarket sales of kosher foods*, at current and constant prices, 2002-2004
Figure 23: Supermarket sales of kosher and non-kosher foods*, at current and constant prices, 2002-2004
Kosher activities at supermarket chains
THE CONSUMER
Introduction
Purchase of Kosher products
Figure 24: Purchase of kosher products, April 2005
Reasons for buying Kosher foods
Figure 25: Reasons for buying kosher products, April 2005
Figure 26: Reasons for buying kosher food, by gender, April 2005
Figure 27: Reasons for buying kosher food, by age, April 2005
Figure 28: Reasons for buying kosher food, by household income, April 2005
Reasons for buying kosher food and purchase venues
Figure 29: Reasons for buying kosher food cross-tabulated with purchase venues for kosher food, April 2005
Venues for Buying Kosher Food
Figure 30: Venues for buying kosher food, April 2005
Figure 31: Venues for buying kosher food, by age, April 2005
Figure 32: Venues for buying kosher food, by household income, April 2005
Kosher food shopping patterns
Figure 33: Kosher food shopping patterns, April 2005
Kosher shopping patterns and kosher shopping venues
Figure 34: Kosher food shopping patterns cross-tabulated with kosher shopping venues, April 2005
Purchase of fresh kosher products
Figure 35: Purchase of fresh kosher foods, April 2005
Figure 36: Purchase of fresh kosher foods, by age, April 2005
Summary
FUTURE & FORECAST
 FUTURE TRENDS
A declining Jewish population
An increase in the Muslim population
Non-kosher consumers have potential to grow kosher market
Vegetarians
Dairy-free purchasers
Those concerned with integrity of the food supply and other varied reasons
Growth of organic meat could reduce some kosher purchases
 MARKET FORECAST
Select kosher foods
Figure 37: Forecast of total U.S. retail sales of kosher foods*, at current and constant prices, 2004-2006
Kosher chocolate confectionery
Figure 38: Forecast of U.S. sales of kosher chocolate confectionery*, at current and constant prices, 2004-2006
Kosher cookies
Figure 39: Forecast of U.S. sales of kosher cookies*, at current and constant prices, 2004-2006
Kosher salty snacks
Figure 40: Forecast of U.S. sales of kosher salty snacks*, at current and constant prices, 2004-2006
Kosher non-chocolate confectionery
Figure 41: Forecast of U.S. sales of kosher non-chocolate confectionery*, at current and constant prices, 2004-2006
Kosher crackers
Figure 42: Forecast of U.S. sales of kosher crackers*, at current and constant prices, 2004-2006
Forecast Factors
APPENDIX: TRADE ASSOCIATIONS
APPENDIX: NEW PRODUCT DEVELOPMENTS
Figure 43: U.S. Kosher product introductions, 2001-2005
 MINI-REVIEWS FROM GNPD EDITORIAL
Convenient caviar
Whole grain fever (FMI 2005)
Jolly greener giant (FMI 2005)
From the 2005 Winter Fancy Food Show
Spicy cookies
From the 2004 Natural Products Expo Europe
Fortified and functional foods
 NEW PRODUCT BRIEFS

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