Smoking Cessation Aids - UK - April 2004

INTRODUCTION AND ABBREVIATIONS
Definitions
Consumer research
ACORN
Advertising data
 ABBREVIATIONS
EXECUTIVE SUMMARY
Key drivers
Government initiatives
A growth market
Three brands dominate
Advertising investment rises after a fall
Grocery multiples make an entrance but pharmacies dominate
The Consumer
The Future
MARKET DRIVERS
Number of smokers
Figure 1: Trends in cigarette smoking, by gender, 1990, 1995, 2000-03
Aspiring quitters
An ageing population
Figure 2: Trends and projections in the UK population, by age, 1999-2009
The means to an end…
Figure 3: PDI and consumer expenditure, at current and constant 1998 prices, 1999-2009
…and a larger proportion of relatively more affluent consumers
Figure 4: Trends and projections in the UK adult population, by socio-economic status, 1999-2009
Social pressure and Government action
International efforts to control smoking
MARKET SIZE AND TRENDS
Smoking cessation aids
Figure 5: UK retail sales of nicotine replacement products, by value, 1999-2004
Patches and gum dominate the market
Figure 6: UK retail sales of nicotine replacement products, by type and value, 1999, 2001 and 2003
MARKET SEGMENTATION
Patches
Figure 7: UK retail sales of patches, by value, 1999-2004
Gum
Figure 8: UK retail sales of gum, by value, 1999-2004
Tablets
Figure 9: UK retail sales of tablets, by value, 1999-2004
Inhalators
Figure 10: UK retail sales of inhalators, by value, 1999-2004
THE SUPPLY STRUCTURE
Brand share
Figure 11: Manufacturers’ shares of smoking cessation aids market, by value, 2002 and 2004
Companies and brands
Cedar Health
GlaxoSmithKline
Products
Novartis Consumer Health
Pfizer
NEW PRODUCT DEVELOPMENT
ADVERTISING AND PROMOTION
Above the line
Figure 12: Main monitored media advertising expenditure on smoking cessation aids, 1999-2004
Figure 13: Main monitored media advertising expenditure on smoking cesssation aids, by brand, 2001-03
New opportunities
Below the line
Figure 14: Below-the-line promotional activity
DISTRIBUTION
Pharmacists versus grocers
Figure 15: UK retail sales of smoking cessation aids, by outlet type and value, 2002 and 2004
Prescription versus OTC
THE CONSUMER
Cigarette smoking remains static
Figure 16: Trends in cigarette smoking, 2001-03
Women slightly more likely than men to smoke but are lighter users
Figure 17: Cigarette smoking, by gender, age and socio-economic status, 2003
Pre-/no family smokers are lighter smokers
Figure 18: Cigarette smoking, by lifestage and Mintel’s Special Groups, 2003
Presence of young children has little impact on overall usage
Figure 19: Cigarette smoking, by marital status, working status, presence of children and household size, 2003
Those in Wales are the heaviest cigarette smokers
Figure 20: Cigarette smoking, by region, 2003
Giving up smoking
Figure 21: Giving up smoking, 2001-03
Women, health awareness, pregnancy and motherhood
Figure 22: Ever tried to give up and trying to give up smoking, by gender, age and socio-economic status, 2003
Trying to give up slightly more popular among pre-/no family and retired
Figure 23: Ever tried to give up and trying to give up smoking, by lifestage and Mintel’s Special Groups, 2003
Presence of a baby encourages smokers to attempt quitting
Figure 24: Ever tried to give up and trying to give up smoking, by marital status, working status, presence of children and household size, 2003
Focus on London
Figure 25: Ever tried to give up and trying to give up smoking, by region, 2003
Static number of smokers
Figure 26: Smoking and non-smoking, 1997-2004
Men are the hotter targets
Figure 27: Smokers and non-smokers, by gender, age and socio-economic status, February 2004
Families rich in potential
Figure 28: Smokers and non-smokers, by lifestage and Mintel’s Special Groups, February 2004
Workers need encouragement to quit
Figure 29: Smokers and non-smokers, by marital status, working status, presence of children and household size, February 2004
Focus on Scotland and the West
Figure 30: Smokers and non-smokers, by region and ACORN category, February 2004
Popular tabloids as a means of reaching potential quitters
Figure 31: Smokers and non-smokers, by media usage, hours per day spent watching commercial TV and supermarkets regularly used for grocery shopping, February 2004
 GENERAL ATTITUDES TOWARDS SMOKING
Are smokers burying their heads in the sand?
Figure 32: General attitudes towards smoking, February 2004
Little variation in general attitudes between the sexes
Figure 33: Popular attitudes towards smoking, by gender, age and socio-economic status, February 2004
Families view smoking as a waste of money
Figure 34: Popular attitudes towards smoking, by lifestage and Mintel’s Special Groups, February 2004
Parental sensitivity and support for heavier taxes
Figure 35: Popular attitudes towards smoking, by marital status, working status, presence of children and household size, February 2004
Southerners feel that taxpayers should not pay for smoking illnesses
Figure 36: Popular attitudes towards smoking, by region and ACORN category, February 2004
Signs of upmarket intolerance?
Figure 37: Popular attitudes towards smoking, by media usage, hours per day spent watching commercial TV and supermarkets regularly used for grocery shopping, February 2004
Women slightly more likely than men to favour a ban
Figure 38: Other popular attitudes towards smoking, by gender, age and socio-economic status, February 2004
Younger adults least supportive of a ban
Figure 39: Other popular attitudes towards smoking, by lifestage and Mintel’s Special Groups, February 2004
Workers favour graphic anti-smoking adverts
Figure 40: Other popular attitudes towards smoking, by marital status, working status, presence of children and household size, February 2004
Regional differences in attitude evident
Figure 41: Other popular attitudes towards smoking, by region and ACORN category, February 2004
Concern about children smoking may relate to personal experience
Figure 42: Other popular attitudes towards smoking, by media usage, hours per day spent watching commercial TV and supermarkets regularly used for grocery shopping, February 2004
ATTITUDES AND IDENTIFYING TARGETS
Half of smokers who want to quit worried about its impact on others
Figure 43: Attitudes towards giving up smoking, February 2004
Little differences in attitude between the sexes
Figure 44: Attitudes towards giving up smoking among those who would like to quit, by gender, age and socio-economic status, February 2004
Families consider other family members
Figure 45: Attitudes towards giving up smoking among those who would like to quit, by lifestage and Mintel’s Special Groups, February 2004
Presence of a ‘significant other’
Figure 46: Attitudes towards giving up smoking among those who would like to quit, by marital status, working status and presence of children, February 2004
Thriving, Settling and Striving neighbourhoods are key
Figure 47: Attitudes towards giving up smoking among those who would like to quit, by region and ACORN category, February 2004
The Internet and non-terrestrial TV cannot be overlooked
Figure 48: Attitudes towards giving up smoking among those who would like to quit, by media usage, hours per day spent watching commercial TV and supermarkets regularly used, February 2004
Reasons for having given up smoking
Figure 49: Reasons for having given up smoking, February 2004
Men more likely than women not to use smoking cessation aids
Figure 50: Attitudes towards giving up among those who have quit, by gender, age and socio-economic status, February 2004
Presence of children is key
Figure 51: Attitudes towards giving up among those who have quit, by marital status, working status, presence of children and lifestage, February 2004
Northern bias in usage of smoking cessation aids
Figure 52: Attitudes towards giving up among those who have quit, by region, February 2004
Heavy TV watchers and popular tabloid readers – hot targets
Figure 53: Attitudes towards giving up among those who have quit, by media usage, hours per day spent watching commercial TV and supermarkets regularly used, February 2004
Identifying key themes among ex-smokers
Figure 54: Number of statements about giving up smoking, February 2004
THE FUTURE
Demographic influences
Product innovation
Integrated cessation programmes
Government endorsement
FORECAST
Growth set to continue
Figure 55: Forecast of the UK smoking cessation aids market, at current and constant prices, 2004-09
Patches lead the way
Factors used in the forecast