Footwear Retailing - Europe - April 2017

OVERVIEW
Definition
Financial definitions
Abbreviations
VAT around Europe
Figure 1: VAT rates around Europe, 2011-16
EXECUTIVE SUMMARY – EUROPE – THE MARKET
 MARKET SIZE
Figure 2: Europe:  Spending on footwear, 2011-15
Figure 3: Europe:  Average annual growth in spending on footwear, 2011-15
Figure 4: Europe:  Footwear, Share of consumer spending, by country, 2015
Figure 5: Europe: Footwear, Share of total clothing and footwear spend, by country, 2015
 SECTOR SIZE AND FORECAST
Figure 6: Europe: Footwear specialists’ sales, excl. VAT, by country, 2011-16
Figure 7: Europe: Footwear specialists’ sales, forecasts, by country, excl. VAT, 2017-21
Figure 8: Europe: Footwear specialists sales relative to all spending on footwear, by country, 2015
 LEADING RETAILERS
What lies ahead for shoe retailers?
Figure 9: Europe: Leading specialist footwear retailers, Sales, 2013/14-2016/17
Figure 10: Europe: Leading specialist footwear retailers, Outlets, 2013/14-2016/17
Figure 11: Europe: Leading specialist footwear retailers, Sales per outlet, 2013/14-2016/17
 MARKET SHARES
Figure 12: Europe:  Leading specialist footwear retailers: Shares of spending on footwear, 2013-15
 ONLINE
Online shoppers
Figure 13: Europe:  Percentage shopping online in the last three months, 2016
Online spending
Figure 14: Europe:  Estimated online sales of footwear in the major economies, 2016
Figure 15: Europe:  Estimated online sales of footwear in the major economies as a proportion of all footwear spending, 2016
 WHAT WE THINK
EXECUTIVE SUMMARY – EUROPE – THE CONSUMER
Who shops for footwear?
Figure 16: Europe: Percentage buying  footwear for themselves over the last 12 months, in-store or online (net), by country, February 2017
In-store vs online
Figure 17: Europe: Where they shop for footwear, in-store vs online, by country, February 2017
Specialists vs non-specialists
Figure 18: Europe: Where they shop for footwear, in-store or online, net of all specialists and non-specialists, by country, February 2017
Where they shop for footwear
Figure 19: Europe: Where they shop for footwear, in-store or online, by country, February 2017
Attitudes to shopping for footwear
Figure 20: Europe: Attitudes to shopping for footwear, by country, February 2017
Interest in footwear retail innovations
Figure 21: Europe: Attitudes to shopping for footwear, by country, February 2017
UK has least engaged consumers
Figure 22: Europe: Country ranking of percentage agreeing with attitudes to footwear retailing, February 2017
EXECUTIVE SUMMARY – EUROPE – INNOVATION AND LAUNCH ACTIVITY
Custom made footwear
Made in France
Footwear robots
CamperLab concept stores
Deichmann rolls out new store formats
GPS sneakers
Figure 23: EasyJet Sneakairs prototype, 2016
Footwear collaborations
Figure 24: Afew x Diadora highly addictive sneakers, 2017
Figure 25: Christopher Kane Crocs Collaboration, 2017
FRANCE
 OVERVIEW
What you need to know
Areas covered in this report
 EXECUTIVE SUMMARY
The market
Market size
Figure 26: France: Consumer spending on footwear (incl. VAT), 2012-16
Channels of distribution
Figure 27: France: Estimated channels of distribution for footwear spending, 2015/16
Sector size and forecast
Leading players
Key metrics
Figure 28: France: Leading footwear specialists: Compound annual growth rates in sales, 2013-16
Market shares
Figure 29: France: Leading specialist footwear retailers: Estimated shares of specialist footwear retailers’ sales, 2016
Online
The consumer
Who shops for footwear
Figure 30: France: Who has bought footwear for themselves over the last 12 months either in-store or online, by gender and age, February 2017
Where they shop for footwear
Figure 31: France: Where they shop for footwear, in-store or online, February 2017
Attitudes to shopping for footwear
Figure 32: France: Profile of those who agree with attitude statements, February 2017
What we think
 ISSUES AND INSIGHTS
Digital integration is essential for store-based footwear retailers
The facts
The implications
What opportunities are there for growth?
The facts
The implications
 THE MARKET - WHAT YOU NEED TO KNOW
French economy still sluggish
Footwear spending – Volumes down, growth driven by price rises
Specialists capture less than half of spending
Stagnation in specialist retailers’ sales
 MARKET SIZE
Economic growth is sluggish
Market size and trend
Figure 33: France: Consumer spending on footwear and clothing (incl. VAT), 2012-16
Figure 34: France: Index of volume spending on footwear and clothing, (previous year=100), 2011-15
Inflation
Figure 35: France: Consumer prices, annual % change, 2012-16
Figure 36: France: Consumer price inflation on footwear, clothing and all items, annual % change, July 2015-December 2016
 MARKET SEGMENTATION
Figure 37: France: Consumer spending on footwear by segment, 2014-15
 CHANNELS OF DISTRIBUTION
Figure 38: France: Where they shop for footwear, February 2017
Specialists dominate
Specialist sports shops
Fashion chains growing their complementary offer
Hypermarkets strong at lower end of the market
Online expanding fast
Figure 39: France: Estimated channels of distribution for footwear spending, 2015/16
 SECTOR SIZE AND FORECAST
Spending volumes and inflation both down
2016 a grim year
Other channels encroaching on sales
Figure 40: France: Footwear specialists’ sales, excl VAT, 2011-16
Figure 41: France: Footwear specialists’ sales, forecasts, excl VAT, 2017-21
 LEADING PLAYERS – WHAT YOU NEED TO KNOW
Specialist footwear is concentrated and dominated by two groups
Competition from other channels is leading to over-supply
Structural change
Vivarte still leads
France home to two large footwear online specialists
 LEADING PLAYERS
A concentrated and near saturated sector
Competition from other channels causing structural changes
Future of Vivarte unclear
Bata has disappeared
Sports footwear chains thriving
Deichmann to enter the market
Figure 42: France: Leading specialist footwear retailers, Sales, 2013-16
Figure 43: France: Leading specialist footwear retailers, Outlet numbers, 2015-16
Figure 44: France: Leading specialist footwear retailers, Estimated sales per outlet, 2016
 MARKET SHARES
Figure 45: France: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2013-16
 ONLINE
Online activity and device usage
Shopping online
Figure 46: France: Percentage buying online in last 12 months, 2011-16
Online sales
Leading online players
Sarenza
Spartoo
Other retailers
Figure 47: France: Estimated sales of footwear online by leading retailers, 2015/16
 THE CONSUMER – WHAT YOU NEED TO KNOW
Over 80% buy footwear every year
Specialists the most popular channel, with sports shops close behind
Almost half had shopped online for footwear
Store-based retailers popular, but specialists underperforming
Amazon is the largest, but not the only online-only retailer
Comfort and quality are top priorities when buying shoes
 WHO SHOPS FOR FOOTWEAR
Over 80% had bought over the last year, women buy more
Figure 48: France: Who has bought footwear for themselves over the last 12 months, by gender, February 2017
Figure 49: France:  Who has bought footwear for themselves over the last 12 months either in-store or online, by gender and age, February 2017
 WHERE THEY SHOP FOR FOOTWEAR
Figure 50: France: Where they shop for footwear, in-store or online, February 2017
Shopping in-store
Specialist stores have many advantages
Footwear complements fashion retailers’ offer
Supermarkets at the lower end
Limited presence of department stores
Figure 51: France: Where they shop for footwear in-store, by gender, February 2017
Figure 52: France: Where they shop for footwear in-store, by gender and age, February 2017
Figure 53: France: Profile of those who had bought footwear in-store, by type of retailer used, February 2017
Shopping online
Footwear well developed online
Store-based retailers popular, but specialists underperforming
Online and in-store must be integrated
Amazon is the largest, but not the only online-only retailer
Figure 54: France: Where they shop for footwear online, by gender, February 2017
Figure 55: France: Where they shop for footwear online, by age and gender, February 2017
Figure 56: France: Profile of those who had bought footwear online, by type of retailer used, February 2017
 ATTITUDES TO SHOPPING FOR FOOTWEAR
Comfort and quality are top priorities
Retailers can help with shoe fitting
Figure 57: France: Attitudes to shopping for footwear, February 2017
How to appeal to older footwear buyers
Interest in “green” footwear and services to make shoes last
Personalising shoes would be popular with the young
Wearable technology in footwear
Figure 58: France: Attitudes to shopping for footwear, by age and gender, February 2017
Figure 59: France:  Attitudes to shopping for footwear, by age and gender, February 2017
Figure 60: France: Profile of those who agree with attitudes statements, February 2017
Reasons for shopping crossed by individual retailer
Figure 61: France: Attitudes to shopping for footwear, by retailer used, February 2017
 APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Data sources
GERMANY
 OVERVIEW
What you need to know
Areas covered in this report
 EXECUTIVE SUMMARY
The market
Spending and inflation
Figure 62: Germany: Consumer spending on footwear (incl. VAT), 2012-16
Figure 63: Germany: Consumer prices, annual % change, July 2015 –January 2017
Figure 64: Germany: Consumer spending on footwear (inc VAT) by segment, 2015
Channels of distribution
Figure 65: Germany: Estimated channels of distribution for footwear spending, 2016
Sector size and forecast
Figure 66: Germany: Footwear specialists’ sales growth, excl VAT, 2012-16
Leading players
Key metrics
Market shares
Figure 67: Germany: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2014-16
Online
The consumer
Where and how they shop for footwear
Figure 68: Germany: Where they shop for footwear, in-store or online, February 2017
Attitudes to shopping for footwear
Figure 69: Germany: Attitudes to shopping for footwear, February 2017
What we think
 ISSUES AND INSIGHTS
Footwear specialists outshine the market
The facts
The implications
Amazon and the pureplays pose the greatest competition
The facts
The implications
 THE MARKET - WHAT YOU NEED TO KNOW
Footwear spending picks up in 2016
Pureplays grow their share of spending
Clothing specialists lose share
Specialists outperform the market
 MARKET SIZE
Solid economic performance
Footwear spending grows ahead of clothing
Figure 70: Germany: Consumer spending on footwear and clothing (incl. VAT), 2012-16
Inflation
Figure 71: Germany: Consumer prices, annual % change, 2012-16
Figure 72: Germany: Consumer prices, annual % change, July 2015 –January 2017
 MARKET SEGMENTATION
Figure 73: Germany: Consumer spending on footwear (inc VAT) by segment, 2015
 CHANNELS OF DISTRIBUTION
Specialists dominate the market
Figure 74: Germany: Estimated channels of distribution for footwear spending, 2016
 SECTOR SIZE AND FORECAST
Footwear specialists’ sales growth accelerates
Figure 75: Germany: Footwear specialists’ sales, excl VAT, 2012-16
Figure 76: Germany:  Footwear specialists’ sales, Forecasts, excl VAT, 2017-21
 LEADING PLAYERS – WHAT YOU NEED TO KNOW
Specialists invest in multichannel developments
Deichmann the market leader
Rising demand for footwear online
Otto the biggest retailer for shoes online
 LEADING PLAYERS
Deichmann surging ahead
Görtz implements restructuring and refurbishments
Foot Locker failing to keep pace
Consolidation
Polish discounter CCC gains foothold
Figure 77: Germany: Leading specialist footwear retailers, Sales, 2014-16
Figure 78: Germany: Leading specialist footwear retailers, Outlet numbers, 2014-16
Figure 79: Germany: Leading specialist footwear retailers, Sales per outlet, 2014-16
 MARKET SHARES
Figure 80: Germany: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2014-16
 ONLINE
Online activity and device usage
Shopping online
Figure 81: Germany: Percentage buying online in last 12 months, 2011-16
Online sales
Figure 82: Germany: Online sales of clothing and footwear, incl. VAT, 2014-16
Leading online players
Figure 83: Germany: Leading online footwear retailers, 2015-16
 THE CONSUMER – WHAT YOU NEED TO KNOW
Close to nine in ten buy footwear
Specialists the preferred retailer
Amazon comes second to only the specialists
Comfort and quality over fashion and price
Unseasonal weather hampers German shoe spending
 WHO SHOPS FOR FOOTWEAR
Figure 84: Germany: Who has bought footwear for themselves over the last 12 months, by gender and age, February 2017
Young men the most likely to buy shoes online
Figure 85: Germany: Who has bought footwear for themselves over the last 12 months, in-store or online, by gender and age, February 2017
 WHERE THEY SHOP FOR FOOTWEAR
Specialist footwear retailers dominate
Figure 86: Germany: Where they shop for footwear, net in-store or online, February 2017
Amazon is the top online retailer
Figure 87: Germany: Where they shop for footwear, in-store or online, February 2017
Figure 88: Germany: Where young shoppers buy footwear online, February 2017
Non-specialists hold most appeal among the young
Independent shoe stores attract an older demographic
Figure 89: Germany: Profile of those who had bought footwear in-store or online, by type of retailer used, February 2017
 ATTITUDES TO SHOPPING FOR FOOTWEAR
Comfort and quality over fashion and price
Figure 90: Germany: Attitudes to shopping for footwear, February 2017
Made in Germany lacks esteem
Finding a solution to fit
Unseasonal weather hampers German shoe spending
Figure 91: Germany: Attitudes to shopping for footwear, February 2017
Supermarket shoppers value comfort and low prices
Figure 92: Germany: Attitudes to shopping for footwear, crossed by where they shop for footwear net online and in-store, February 2017
 APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Data sources
ITALY
 OVERVIEW
What you need to know
Areas covered in this report
 EXECUTIVE SUMMARY
The market
Spending and inflation
Figure 93: Italy: Consumer spending on clothing and footwear (incl. VAT), 2012-16
Channels of distribution
Figure 94: Italy: Estimated channels of distribution for footwear spending, 2015/16
Sector size and forecast
Leading players
Figure 95: Italy: Leading footwear specialists: Compound annual growth rates in net revenues, 2013-15
Market shares
Figure 96: Italy: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2015
Online
The consumer
Who shops for footwear
Figure 97: Italy: Who has bought footwear for themselves over the last 12 months, in-store or online, by gender, February 2017
Where they shop for footwear
Figure 98: Italy: Where they shop for footwear, in-store or online, February 2017
Attitudes to shopping for footwear
Figure 99: Italy: Attitudes to shopping for footwear, February 2017
What we think
 ISSUES AND INSIGHTS
Footwear retailing in Italy is changing
The facts
The implications
Opportunities for retailers in Italy’s developing retail economy
The facts
The implications
 THE MARKET - WHAT YOU NEED TO KNOW
The economy is growing, moderately
Footwear more resilient than clothing
Footwear specialists account for 70% of distribution
Footwear specialists proving resilient
 MARKET SIZE
Slow economic growth
Market size and trend
Figure 100: Italy: Consumer spending on footwear and clothing (incl. VAT), 2012-16
Figure 101: Italy: Index of volume spending on footwear and clothing, (Previous year=100), 2011-15
Inflation
Figure 102: Italy: Consumer prices, annual % change, 2012-16
Figure 103: Italy: Consumer price inflation on footwear, clothing and all items annual % change, July 2015-December 2016
 MARKET SEGMENTATION
Figure 104: Italy: Consumer spending on footwear (incl. VAT), 2012-20
Figure 105: Italy: Consumer spending on footwear by segment, 2012-15
 CHANNELS OF DISTRIBUTION
Figure 106: Italy: Where they shop for footwear, in-store or online, February 2017
Footwear specialists account for 70% of distribution
Sports retailers
Clothing/fashion retailers
Hypermarkets and supermarkets
Department stores
Online retailers
Figure 107: Italy: Estimated channels of distribution for footwear spending, 2015/16
 SECTOR SIZE AND FORECAST
Specialists proving resilient
Other channels may increase share
Figure 108: Italy: Estimated footwear specialists’ sales, excl VAT, 2011-16
Figure 109: Italy: Clothing and footwear specialists’ sales, Forecasts, excl VAT, 2017-21
 LEADING PLAYERS – WHAT YOU NEED TO KNOW
Globo leads in sales, but Bata has most stores
Busy mass market
Foot Locker growing
A fragmented market, but consolidation in progress
Online undeveloped but growing via the mobile channel
Specialists missing out online
 LEADING PLAYERS
Globo leads
Bata still strong
PittaRosso and Pittarello – Similar but different chains
Geox
Tods
Deichmann
Specialist sports footwear shops expanding
Vergelio – Small but part of the Percassi group
Figure 110: Italy: Leading specialist footwear retailers, Sales, 2013-15
Figure 111: Italy: Leading specialist footwear retailers, Outlet numbers, 2016/17
 MARKET SHARES
Figure 112: Italy: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2013-15
 ONLINE
Online activity and device usage
Shopping online
Figure 113: Italy: Percentage buying online in last 12 months, 2011-16
Online sales
Online market leaders
 THE CONSUMER – WHAT YOU NEED TO KNOW
Footwear shopping near ubiquitous; online well established
Specialists and independents are the most popular channels
Online only retailers well established, Amazon leads
Footwear specialists lagging online
Comfort and quality are top priorities
To appeal to the young…..
To appeal to the affluent…..
 WHO SHOPS FOR FOOTWEAR
Over 90% had bought over the last year, women buy more
Figure 114: Italy: Who has bought footwear for themselves over the last 12 months, by gender, February 2017
 WHERE THEY SHOP FOR FOOTWEAR
Specialists and independents the most popular channels
Online-only retailers well established, Amazon leads
Figure 115: Italy: Where they shop for footwear, in-store or online, February 2017
Shopping in-store
Specialists and independents dominate
Sports shops in third place, more popular with men
Figure 116: Italy: Where they shop for footwear in-store, by gender, February 2017
Figure 117: Italy: Where they shop for footwear in-store, by age, February 2017
Figure 118: Italy: Where they shop for footwear in-store, by gender and age, February 2017
Figure 119: Italy: Profile of those who had bought footwear in-store, by type of retailer used, February 2017
Shopping online
Online-only retailers just ahead of the store-based retailers
But footwear specialists lag behind other retailers online
Amazon the largest single retailer
Figure 120: Italy: Where they shop for footwear online, by gender, February 2017
Figure 121: Italy: Where they shop for footwear online, by age and gender, February 2017
Figure 122: Italy: Profile of those who had bought footwear online, by type of retailer used, February 2017
 ATTITUDES TO SHOPPING FOR FOOTWEAR
Comfort and quality are top priorities
Figure 123: Italy: Attitudes to shopping for footwear, February 2017
Opportunity for stores to promote help with shoe fitting
“Made in Italy” a big draw
Wide variation in perception that leather means quality
Interest in sustainably-made footwear and services to make shoes last high amongst young women
Figure 124: Italy: Attitudes to shopping for footwear, by age and gender, February 2017
Figure 125: Italy: Attitudes to shopping for footwear, by age and gender, February 2017
Figure 126: Italy: Profile of those who agree with attitudes statements, February 2017
Reasons for shopping crossed by individual retailer
Figure 127: Italy: Attitudes to shopping for footwear, by retailer used, February 2017
 APPENDIX - DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Data sources
SPAIN
 OVERVIEW
What you need to know
Areas covered in this report
 EXECUTIVE SUMMARY
The market
Spending and inflation
Figure 128: Spain: Consumer spending on footwear (incl VAT), 2012-16
Channels of distribution
Figure 129: Spain: Estimated channels of distribution for footwear spending, 2016
Sector size and forecast
Leading players
Key metrics
Market shares
Figure 130: Spain: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2016
Online
The consumer
Where they shop for footwear
Figure 131: Spain: Where they shop for footwear, in-store or online, February 2017
Attitudes to shopping for footwear
Figure 132: Spain: Attitudes to shopping for footwear, February 2017
What we think
 ISSUES AND INSIGHTS
Fragmented market dominated by the non-specialists
The facts
The implications
How can the specialists better compete?
The facts
The implications
 THE MARKET - WHAT YOU NEED TO KNOW
Consumer spending on footwear on the rise
Women’s footwear the biggest area of spend
Inflation boosts value sales
Non-specialists take a growing share
Sales through footwear retailers decline 3.1%
 MARKET SIZE
Improving Spanish economy
Footwear spending grows ahead of clothing
Figure 133: Spain: Consumer spending on clothing and footwear (incl VAT), 2012-16
Inflation
Figure 134: Spain: Consumer prices, Annual % change, 2012-16
Figure 135: Spain: Consumer price inflation on clothing, footwear and all items, annual % change, August 2015-December 2016
 MARKET SEGMENTATION
Figure 136: Spain: Consumer spending on footwear (inc VAT) by segment, 2015
 CHANNELS OF DISTRIBUTION
Specialists lose share
Sports stores take a growing share
Tempe’s enormity puts the specialists in perspective
El Corte Inglés an important player in Spain
Online retailers a growing force
Figure 137: Spain: Estimated channels of distribution for footwear spending, 2016
 SECTOR SIZE AND FORECAST
Footwear specialists are in decline
Figure 138: Spain: Footwear specialists’ sales, excl VAT, 2012-16
Figure 139: Spain: Footwear retailers’ sales, Forecasts, excl VAT, 2017-21
 LEADING PLAYERS – WHAT YOU NEED TO KNOW
Deichmann surpasses 50 stores in Spain
Merkal develops city centre presence to offset stagnating growth
Marypaz loses market share
Online market catches up with the rest of Europe
 LEADING PLAYERS
Merkal gets back on track for growth
Marypaz in decline
Camper modernises brand image
Figure 140: Spain: Leading specialist footwear retailers, Sales, 2014-16
Deichmann puts pressure on the Spanish chains
Figure 141: Spain: Leading specialist footwear retailers, Outlet numbers, 2014-16
Figure 142: Spain: Leading specialist footwear retailers, Sales per outlet, 2014-16
 MARKET SHARES
Figure 143: Spain: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2014-16
Figure 144: Spain: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2016
 ONLINE
Online activity and device usage
Shopping online
Figure 145: Spain: Percentage buying online in last 12 months, 2011-16
Online market leaders
Figure 146: Spain: Estimated sales of footwear online by leading retailers, 2014-16
 THE CONSUMER – WHAT YOU NEED TO KNOW
Young women the biggest buyers
Specialists less popular than the non-specialists
Clothing retailers favoured by the young
Older shoppers see the value in trading up on footwear
Young consumers lead shift in attitude towards trainers
 WHO SHOPS FOR FOOTWEAR
Young women the biggest buyers
Figure 147: Spain: Who has bought footwear for themselves over the last 12 months, by age and gender, February 2017
Age split between online purchasing
Figure 148: Spain: Who has bought footwear for themselves over the last 12 months, in-store or online, by age and gender, February 2017
 WHERE THEY SHOP FOR FOOTWEAR
Non-specialists attract more shoppers than specialists
Figure 149: Spain: Where they shop for footwear, net in-store or online, February 2017
Sports and clothing retailers favoured by the young
Figure 150: Spain: Where they shop for footwear, net in-store or online, by age, February 2017
Amazon leads online
Room for growth at Zalando
Figure 151: Spain: Where they shop for footwear, in-store or online, February 2017
Above-average earners shop at El Corte Inglés
Figure 152: Spain: Profile of footwear shoppers by type of retailer used, February 2017
 ATTITUDES TO SHOPPING FOR FOOTWEAR
Older shoppers see the value in trading up on footwear
Figure 153: Spain: Attitudes to shopping for footwear, February 2017
Fit remains a key issue
Figure 154: Spain: Attitudes to shopping for footwear, February 2017
Young consumers lead shift in attitude towards trainers
Figure 155: Spain: Attitudes to shopping for footwear, by age, February 2017
Online shoppers keen on personalised footwear
Figure 156: Spain: Attitudes to shopping for footwear, by where footwear has been purchased from, February 2017
 APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Data sources
UK
 OVERVIEW
What you need to know
Products covered in this Report
 EXECUTIVE SUMMARY
The market
Footwear grows 4.5% in 2016
Figure 157: UK footwear sales, best- and worst-case forecast, 2011-21
Men’s footwear outperforming
Figure 158: UK footwear sales segmented by women’s, men’s and children’s, % share, 2016 (est)
Companies and brands
Fashion specialists outperform the market
Figure 159: Estimated market shares for top 10 retailers of footwear, 2016
Clarks is worth paying more for
Figure 160: Attitudes towards and usage of selected brands, March 2017
Reimagining the in-store experience with technology
The consumer
Sports stores remain popular for footwear
Figure 161: Retailers from where consumers have bought footwear in the last 12 months, in-store and online, February 2017
Mothers more likely than fathers to buy shoes for kids
Figure 162: Who footwear has been purchased for, February 2017
Young women drive sales of trainers
Figure 163: Percentage of women who have bought shoes from each shoe category, February 2017
Men opt for casual shoes
Figure 164: Percentage of men who have bought shoes from each shoe category, February 2017
Men buy new shoes driven by fashion
Figure 165: Reasons for buying footwear in the last 12 months, February 2017
Women aged under-45 look for comfort over fashion
Figure 166: Agreement with attitudes towards buying footwear, February 2017
What we think
 ISSUES AND INSIGHTS
What demographics are driving growth in footwear?
The facts
The implications
What are the opportunities for growth?
The facts
The implications
Who are the winners and losers in footwear?
The facts
The implications
 THE MARKET – WHAT YOU NEED TO KNOW
Footwear grows 4.5% in 2016
Footwear to grow 23% by 2021
Men’s footwear outperforming
Consumer spending on footwear rises 6.2% in 2016
Footwear prices fall into deflation in early 2017
Footwear specialists lose share of consumer spending
 MARKET SIZE AND FORECAST
Footwear grows 4.5% in 2016
Figure 167: UK footwear sales, best- and worst-case forecast, 2011-21
Footwear to grow 23% by 2021
Figure 168: UK footwear sales, at current prices, 2011-21
Men’s footwear outperforming
Figure 169: UK footwear sales, segmented by market value and percentage share, 2016 (est)
Figure 170: UK footwear sales, segmented by women’s, men’s and children’s, % share, 2016 (est)
Forecast methodology
 MARKET DRIVERS
Mintel’s Fashion Tracker
Figure 171: Spending habits on fashion, by gender, April 2016
Consumer spending on footwear grows 6.2%
Figure 172: Consumer spending on clothing and footwear, current prices non-seasonally adjusted, (including VAT), 2012-16
Footwear prices fall in first two months of 2017
Figure 173: Consumer prices index annual % change for footwear, clothing and all items, February 2016-February 2017
Population trends
Figure 174: Trends in the age structure of the UK population, 2011-21
Figure 175: Trends in the age structure of the UK population, 2011-21
 CHANNELS TO MARKET
Footwear specialists account for 44% of market
Figure 176: Estimated distribution of spending on footwear, by type of retailer, 2016
Figure 177: Estimated distribution of spending on footwear, by type of retailer, 2014-16
 KEY PLAYERS – WHAT YOU NEED TO KNOW
Fashion specialists outperform the market
Brantano continues to struggle
Clarks sales rise, but loses market share
JD Sports is now the leading non-specialist
Online footwear sales continue to rise
 LAUNCH ACTIVITY AND INNOVATION
Expanding store portfolios
Adding a personal touch in-store
Figure 178: Duke + Dexter, London, 2017
Nike moves towards digital design
Helping consumers disconnect
Figure 179: Anatomic & Co. In Good Company Shoes, 2017
Aerosoles relaunch
Fabric innovation
Collaborations
Reimagining the in-store experience with technology
Figure 180: Aldo Connected Store in New York, 2017
Retailers tap into consumer nostalgia
Using services to highlight expertise
Non-specialists up the ante
Inclusive footwear
Figure 181: Kahmune footwear, 2017
Foot Locker’s in-store audio tours
 LEADING SPECIALISTS
Fashion retailers outperform
Figure 182: Leading footwear specialists: UK revenues, 2012-16
Retailers review store portfolios in difficult trading climate
Figure 183: Leading footwear specialists: UK outlet numbers, 2012-16
Sales per outlet
Figure 184: Leading footwear specialists: estimated UK sales per outlet, 2012-16
Operating profits and margins
Figure 185: Leading footwear specialists: UK operating profits, 2012-16
Figure 186: Leading footwear specialists: UK operating margins, 2012-16
 LEADING NON-SPECIALIST RETAILERS
JD Sports’ strong sales growth continues
Figure 187: Leading non-specialist retailers: estimated footwear sales, 2012-16
Consumer data
Retail offering
Figure 188: Leading non-specialist retailers; positioning, offer and brands stocked, April 2017
 MARKET SHARES
UK footwear market continues to be fragmented
Figure 189: Estimated market shares for top 10 retailers of footwear, 2016
Figure 190: Estimated market shares for top 20 retailers of footwear, 2012-16
 ONLINE
Online sales of footwear forecast to reach £2.3 billion
Figure 191: Estimated online sales of footwear, 2013-17
Distribution: pureplays vs multichannel retailers
Figure 192: Estimated distribution of online sales, 2014-16
Leading players
Figure 193: Leading online footwear retailers: estimated online sales and online market shares, 2014-16
Consumer research
Figure 194: Retailers from where consumers have bought footwear for themselves in the last 12 months online, May 2016 and February 2017
 SPACE ALLOCATION SUMMARY
Specialists’ space allocation summary
Figure 195: Specialist footwear retailers’ space allocation estimates, March 2017
Specialists detailed space allocation estimates
Figure 196: Specialist footwear retailers’ detailed space allocation estimates, March 2017
Non-specialists space allocation overview
Figure 197: Non-specialist retailers’ footwear space allocation estimates, March 2017
Non-specialists detailed space allocation estimates
Figure 198: Non-specialist footwear retailers’ detailed space allocation estimates, March 2017
Non-specialist footwear departments
Figure 199: Estimated in-store footwear as percentage of total selling space in non-specialist footwear retailers, March 2017
 ADVERTISING AND MARKETING ACTIVITY
Total sector advertising spend down 0.9% year-on-year in 2016
Figure 200: Total above-the-line, online display and direct mail advertising expenditure on footwear, 2013-16
Leading advertisers
Figure 201: Total above-the-line, online display and direct mail advertising expenditure on footwear, by leading advertiser, 2013-16
Nearly a third of total footwear advertising spend channelled through the press
Figure 202: Total above-the-line, online display and direct mail advertising expenditure on footwear, by media type, 2016
Nielsen Ad Intel coverage
 BRAND RESEARCH
Brand map
Figure 203: Attitudes towards and usage of selected brands, March 2017
Key brand metrics
Figure 204: Key metrics for selected brands, March 2017
Brand attitudes: Shoe Zone offers good value
Figure 205: Attitudes, by brand, March 2017
Brand personality: Schuh benefits from vibrant image
Figure 206: Brand personality – Macro image, March 2017
Clarks seen as reliable but expensive
Figure 207: Brand personality – Micro image, March 2017
Brand analysis
Schuh attracts affluent, young shoppers
Figure 208: User profile of Schuh, March 2017
Office has a broad appeal
Figure 209: User profile of Office, March 2017
Clarks is worth paying more for
Figure 210: User profile of Clarks, March 2017
Russell & Bromley has a good reputation despite low usage
Figure 211: User profile of Russell & Bromley, March 2017
Pavers suffers from low brand awareness
Figure 212: User profile of Pavers, March 2017
Shoe Zone low prices erode trust
Figure 213: User profile of Shoe Zone, March 2017
 THE CONSUMER – WHAT YOU NEED TO KNOW
Sports stores remain popular for footwear
Amazon leads online
Mothers more likely than fathers to buy shoes for kids
Young women drive sales of trainers
Men opt for casual shoes
Men buy new shoes driven by fashion
Women treat themselves to shoes
Women aged under-45 look for comfort over fashion
Millennials interested in personalisation
 WHO SHOPS WHERE?
Sports stores lead for footwear
Figure 214: Retailers from where consumers have bought footwear for themselves in the last 12 months in-store or online, February 2017
Clarks attracts more men aged under-45
Figure 215: Retailers from where consumers have bought footwear for themselves in the last 12 months in-store or online, May 2016 and February 2017
Amazon leads online
Young women drive footwear sales in-store
Figure 216: Channels from where consumers have bought footwear in the last 12 months, by gender and age, February 2017
Young women shop around for shoes in-store
Figure 217: Repertoire of types of footwear retailers purchased from in-store or online, February 2017
 WHO FOOTWEAR IS BOUGHT FOR
20% of women buy shoes for partners
Figure 218: Who footwear has been purchased for, February 2017
Mothers more likely than fathers to buy shoes for kids
 TYPES OF FOOTWEAR PURCHASED
Flats remain popular for women aged 25+
Figure 219: Percentage of women who have bought shoes from each shoe category, February 2017
Heels make a comeback among young women
Young women drive sales of trainers
Figure 220: Percentage of men who have bought shoes from each shoe category, February 2017
Men opt for casual shoes
Trainers for men
Women aged 35-44 buy the most types of shoes
Figure 221: Consumers who have bought 3+ types of footwear in the last 12 months, by gender and age group, February 2017
 REASONS FOR BUYING FOOTWEAR
Men buy new shoes driven by fashion
Figure 222: Reasons for buying footwear in the last 12 months, February 2017
Women treat themselves to shoes
Unseasonal weather
 ATTITUDES TOWARDS BUYING FOOTWEAR
Women aged under-45 look for comfort over fashion
Figure 223: Agreement with attitudes towards buying footwear, February 2017
Millennials interested in personalisation
Solving problems with fit
 APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology
 APPENDIX – MARKET SIZE AND FORECAST
Forecast methodology
Figure 224: UK footwear sales, best- and worst-case forecast, 2016-21
BRANTANO (UK)
What we think
Out-of-town stand-alone stores lack destination appeal
Edinburgh Woollen Mill Group bid rumours
Seamless payment experience across all sales channels
Company background
Company performance
Figure 225: Brantano (UK): group financial performance, 2012-16
Figure 226: Brantano (UK): outlet data, 2012-16
Retail offering
C&J CLARK 
What we think
Clarks brand still strong but needs to shift perceptions
Slow to latch on to Athleisure growth
A need to build a multichannel business
Reorganising to improve efficiency
Moving towards more structured promotional periods
Company background
Company performance
Figure 227: C&J Clark (UK): group financial performance, 2012/13-2016/17
Figure 228: C&J Clark (UK): outlet data, 2012/13-2016/17
Figure 229: C&J Clark: European stores outside UK & RoI, April 2017
Retail offering
DEICHMANN SCHUH
What we think
Rack concept helps Deichmann stand out
Diversifying the brand portfolio
Expanding geographically
Omnichannel outlets merge shops and online
Ship2Home responds to customer disappointment
Ellie Goulding collection taps into celebrity interest
Where now?
Company background
Company performance
Figure 230: Deichmann Schuh: group financial performance, 2012-16
Figure 231: Deichmann Schuh: outlet data, 2012-16
Retail offering
ERAM GROUP
What we think
Differentiated marketplace offering
Digitising stores
Expansion of exclusively female mid-priced city centre footwear concept
E-commerce enhancements boost web traffic and conversion rates
Low-priced competition squeezes discount brand Tati
Company background
Company performance
Figure 232: Eram Group: estimated sales performance, 2011-16
Figure 233: Eram Group: footwear store network by brand
Figure 234: Eram Group: estimated group outlet data, 2011-15
Retail offering
LUDWIG GöRTZ
What we think
Lack of profitability hurts ability to invest
An opportunity for differentiation?
Exclusive brands potential
Where now?
Company background
Company performance
Figure 235: Ludwig Görtz: group financial performance, 2011-15
Figure 236: Ludwig Görtz: outlet data, 2011-15
Retail offering
SCHUH 
What we think
Focusing on fashion
Investing in technology
Where now?
Company background
Company performance
Figure 237: Schuh (UK): group* financial performance, 2012/13-2016/17
Figure 238: Schuh (UK): outlet data, 2012/13-2016/17
Retail offering
SHOE ZONE
What we think
Targeting out-of-town footwear market with new ‘big-box’ store concept
Expanding e-commerce coverage
Personalised online shopping experience
Extended product range revenue stream
Company background
Company performance
Figure 239: Shoe Zone Group Ltd: group financial performance, 2011/12-2015/16
Figure 240: Shoe Zone Group Ltd: outlet data, 2011/12-2015/16
Retail offering
VIVARTE
What we think
Store digitising programme yielding positive results at La Halle aux Chaussures
Seeking growth opportunities outside home market
Appointment of Amazon.fr founder brings wealth of digital know-how to the group
Company background
Company performance
Figure 241: Vivarte: group sales performance (excl. VAT), 2011/12-2015/16
Figure 242: Vivarte: approximate footwear store numbers, 2015/16-2016/17
Retail offering