Camping and Caravanning - UK - May 2003

INTRODUCTION AND ABBREVIATIONS
Definitions
Consumer research
ACORN
 ABBREVIATIONS
SUMMARY OF KEY REPORT FINDINGS
A resilient sector
17 million holidays a year
Stagnant domestic market worth £2 billion
More than 4,000 parks across the UK
France remains the most popular foreign destination
Mobile homes are the most popular
A family holiday
ABs prefer camping
Investment in domestic tourism will benefit sector
MARKET FACTORS
Economic resilience
Figure 1: Economic indicators for the UK economy, 1997-2006
Fuel prices
Figure 2: Annual crude oil prices and UK expenditure, 1997-2001
Domestic events override international uncertainty
Technology expands the market
Weather
Figure 3: Monthly trends and averages for rainfall in England and Wales in the months April-October, 1997-2001
Car ownership
Figure 4: Trends in UK population and the number of cars in the UK, 1998-2007
Figure 5: UK household ownership of cars, 1996-2002
MARKET SIZE AND TRENDS
The overall holiday market
Domestic holidays
Figure 6: Number of short and long domestic holidays taken by UK residents, 1997-2002
Holidays abroad
Figure 7: Number of holidays taken abroad, package and independent, by UK residents, 1997-2002
Camping and caravanning market
Figure 8: Number of UK consumers taking a camping or caravanning holiday each year, 2000-02
Domestic market
Figure 9: Domestic market for camping and caravanning holidays, 1997-2003
Figure 10: Number of camping and caravanning trips, nights and spend for UK holidays, 2001
Increased popularity of short breaks
Figure 11: Number of trips and spend of short and long domestic holidays, 2001
Holidays abroad
Figure 12: Overseas market for camping and caravanning holidays, 2002
MARKET SEGMENTATION
 DOMESTIC
The camping and caravanning parks
UK park grading systems
A renaissance in caravanning
The package market
 SHORT-HAUL
Package holidays
Figure 13: Proportion of sites in European countries for major camping and caravanning operators, 2003
 LONG-HAUL
Motorhomes
Package
Africa
Antarctica
Himalayas
Latin America
US
THE SUPPLY STRUCTURE
 CAMPING AND CARAVANNING CLUBS
The Camping and Caravanning Club
The Caravan Club
 CAMPING AND CARAVANNING OPERATORS
Bourne Leisure
Figure 14: Location of Bourne Leisure’s UK holiday parks
Figure 15: Haven Europe sites, 2003
Holidaybreak plc
Figure 16: Holidaybreak plc, financial figures, 1998-2002
Figure 17: Site locations for Eurocamp, Keycamp and EuroSites, by country, 2003
Canvas Holidays
Figure 18: Canvas Holidays campsites, 2003
Others
THE CONSUMER
Types of camping and caravanning accommodation
Figure 19: Trends in accommodation used on holidays in the last three years, 1999-2003
Figure 20: Demographic trends of consumers taking any camping and caravanning holiday, 1999-2003
Figure 21: Accommodation used on camping and caravanning holidays in the last three years, by demographic sub-group, February 2003
Figure 22: Accommodation used on camping and caravanning holidays in the last three years, by lifestage, Mintel’s Special Groups and ACORN categories, February 2003
Attitudes towards camping and caravanning holidays
Figure 23: Attitudes towards camping and caravanning holidays, February 2003
Positive attitudes
Figure 24: Positive attitudes towards camping and caravanning, by demographic sub-group, 2003
Figure 25: Positive attitudes towards camping and caravanning, by lifestage, Mintel’s Special Groups and ACORN categories, 2003
Negative attitudes
Figure 26: Negative attitutes towards camping and caravanning, by demographic sub-group, 2003
Figure 27: Negative attitutes towards camping and caravanning, by lifestage, Mintel’s Special Groups and ACORN categories, 2003
Other attitudes
Figure 28: Attitudes towards campsite facilities and holiday image, by demographic sub-group, 2003
Figure 29: Attitudes towards campsite facilities and holiday image, by lifestage, Mintel’s Special Groups and ACORN categories, 2003
Figure 30: Consumer preferences for taking a camping or caravanning holiday and for the type of accommodation, by demographic sub-group, 2003
Figure 31: Consumer preferences for taking a camping or caravanning holiday and for the type of accommodation, by lifestage, Mintel’s Special Groups and ACORN categories, 2003
THE FUTURE
Regional development to give boost to the domestic market
Uncertainty will benefit camping and caravanning
A growth of niche interest sites…
…and themed holidays
Image makeover needed
A wider availability of fly-drive holidays
FORECAST
Figure 32: Forecast of the domestic camping and caravanning market, by value, 2002-07
Figure 33: Forecast of the domestic camping and caravanning market, by volume and average expenditure, 2002-07