Travel and Tourism - Japan - May 2011

JAPAN
DATA SOURCES
INTRODUCTION
BACKGROUND
 HISTORY
 GEOGRAPHY
ATTRACTIONS
TOURISM AND THE ECONOMY
Figure 1: Visitor expenditure in Japan, 2004-10
Figure 2: Average annual exchange rate between the Yen and US Dollar, 2004-10
Figure 3: Domestic tourism expenditure in Japan, 2010
ARRIVALS
 INTERNATIONAL
Figure 4: Inbound tourist arrivals in Japan, 2004-10
Figure 5: Inbound tourist arrivals by region, showing average annual change in five years, 2009
Figure 6: Inbound tourist arrivals from Asia, showing average annual change in five years, 2009
Figure 7: Inbound tourist arrivals from Europe, showing average annual change in five years, 2009
Figure 8: Inbound tourist arrivals from other countries showing average annual change in five years, 2009
 DOMESTIC
Figure 9: Domestic tourism trips per capita, 2004-08*
MARKET CHARACTERISTICS
 INTERNATIONAL
Purpose of visit
Figure 10: Inbound tourist arrivals by purpose of visit, 2004-10
Figure 11: Share of inbound tourist arrivals by purpose of visit, 2004-10
Seasonality
Figure 12: Inbound tourist arrivals by month, 2004 and 2010
Length of stay
Figure 13: Average length of stay of inbound tourists in accommodation establishments, 2004-10
 DOMESTIC
Purpose of visit
Figure 14: Domestic tourism trips in Japan, 2008*
Seasonality
Length of stay
Figure 15: Average length of stay of domestic tourism trips (nights), 2004-08*
TRANSPORT
 AIR
 ROAD
 RAIL
 SEA
ACCOMMODATION
 TYPES
 SUPPLY
Figure 16: Room and bed occupancy rates of hotels and ryokan combined, 2005-09
TOURISM NEWS
 GOVERNMENT FOCUS ON TOURISM
 CHINESE TOURIST POTENTIAL
 NEW BRANDING
 MEDICAL TOURISM
 THE MARCH 2011 EARTHQUAKE AND TSUNAMI
WHAT NEXT?
 DEVELOPING A TOURISM NATION
 THE NUCLEAR ISSUE
 TOURISM GROWTH
Figure 17: Forecast of tourist arrivals to Japan, 2010-14