Lunchtime Eating Habits - UK - November 2005

INTRODUCTION AND ABBREVIATIONS
- Late Licensing – UK, Leisure Intelligence, September 2005
- The Food Market – UK, Market Specials, March 2005
Definition
Consumer research
ACORN
 ABBREVIATIONS
PREMIER INSIGHT
Making the most of technology
Drawing from the packed lunch market
SUMMARY OF KEY REPORT FINDINGS
The eating out market is thriving
Lunchtime dining is alive and well
Everyone wants a bite – the explosion of lunchtime food options
A light lunch
The shrinking lunch hour generates a demand for convenience
Proximity to workplace drives sales
Value for money market sector
Sandwich success
The ubiquitous sandwich gains fans all round
Desk dining but not desk delivery
But lunch is still a social occasion
Packed lunch helps to pack things in
It’s a youth thing
Healthy options
MARKET FACTORS
Consumer expenditure
Figure 1: PDI and consumer expenditure, at current and constant prices, 2000-10
Figure 2: PDI and consumer expenditure and expenditure on eating out, 2000-10
Eating out expenditure
Figure 3: Average weekly household expenditure on meals, snacks and non-alcoholic drinks, by category, 1999/2000-2003/04
Figure 4: Percentage change in UK socio-economic groups, 2000-05 and 2005-10
Demographic changes
Figure 5: Changes in population age and lifestage structure, 2000-10
Competition from lunch at home
Figure 6: UK retail sales of lunch foods, by type and value, 2000 and 2003
Working patterns affect the lunchtime trade
Figure 7: Household working patterns, 2000-10
Lunch ‘hour’ trends
Figure 8: Time spent on lunch, 2001 and 2003
Snacking habit
Healthy options
Figure 9: British eating habits, 2000-04
MARKET BACKGROUND
Total eating out market
Figure 10: The eating out market, 2000-05
Total eating out market segmentation
Figure 11: The eating out market*, by segment, 2000-05
Figure 12: Contract catering market size measured by turnover, 2000-04
KEY MARKET DEVELOPMENTS
Burgers
Fried chicken
Sandwich outlets
Figure 13: Retail sales of sandwiches, 2000-05
Coffee shops
Figure 14: Number of coffee shops, by turnover, 2000-04
Pubs
Figure 15: Daytime pub visiting, April 2004
Restaurant chains and independents
In-store catering
Roadside catering
Canteens, restaurants and cafés in the workplace
Figure 16: Structure of the contract catering market, by number of outlets and number of meals, 1999-2003
WHERE LUNCH IS BOUGHT
Figure 17: Where lunch is purchased during the week, August 2005
Who buys or does not buy lunch?
Figure 18: Lunchtime eating habits, by gender, age, and socio-economic group, August 2005
Figure 19: Lunchtime eating habits, by detailed lifestage groups, August 2005
Figure 20: Lunchtime eating habits, by region and ACORN category, August 2005
Figure 21: Lunchtime eating habits, by media, supermarket usage and commercial TV viewing, August 2005
Types of lunch outlets visited
Figure 22: Where lunch is purchased during the week, by the most popular outlets visited, August 2005
Figure 23: Where lunch is purchased during the week, by the next most popular outlets visited, August 2005
LUNCHTIME EATING HABITS – WHO CONSUMERS DINED WITH
Figure 24: Who lunchtime consumers eat with, August 2005
Who consumers dined with by the type of outlet visited for lunch
Figure 25: Who consumers dine with, by the most popular outlets visited for lunch, August 2005
Figure 26: Who consumers dine with, by the next most popular outlets visited for lunch, August 2005
TYPE OF FOOD PURCHASED FOR LUNCH
Figure 27: Food most often purchased for lunch, August 2005
Where are lunch items purchased?
Figure 28: Type of food and drink purchased for lunch, by the most popular outlets visited, August 2005
Figure 29: Type of food and drink purchased for lunch, by the next most popular outlets visited, August 2005
What food and drink tends to be bought in combination?
Figure 30: Type of food and drink purchased for lunch, by type of food purchased for lunch, August 2005
Figure 31: Type of food and drinks purchased for lunch, by type of drinks purchased for lunch, August 2005
WHERE LUNCH IS BOUGHT AND TYPE OF FOOD PURCHASED – DETAILED DEMOGRAPHICS
The most popular outlets for lunch
Figure 32: Most popular outlets where lunch is bought, by gender, age and socio-economic group, August 2005
Figure 33: Most popular outlets where lunch is bought, by detailed lifestage groups, August 2005
Figure 34: Most popular outlets where lunch is bought, by region and ACORN category, August 2005
Figure 35: Most popular outlets where lunch is bought, by media, supermarket usage and commercial TV viewing, August 2005
Who consumers dined with for lunch
Figure 36: Most popular compositions of who consumers dined with, by gender, age and socio-economic group, August 2005
Figure 37: Most popular compositions of who consumers dined with, by detailed lifestage groups, August 2005
Figure 38: Most popular compositions of who consumers dined with, by region and ACORN category, August 2005
Figure 39: Most popular compositions of who consumers dined with, by media, supermarket usage and commercial TV viewing, August 2005
Types of food purchased for lunch
Figure 40: Type of food purchased for lunch, by gender, age, and socio-economic group, August 2005
Figure 41: Type of food purchased for lunch, by detailed lifestage groups, August 2005
Figure 42: Type of food purchased for lunch, by region and ACORN category, August 2005
Figure 43: Type of food purchased for lunch, by media, supermarket usage and commercial TV viewing, August 2005
Types of drinks purchased for lunch
Figure 44: Type of drink purchased for lunch, by gender, age, and socio-economic group, August 2005
Figure 45: Type of drink purchased for lunch, by detailed lifestage groups, August 2005
Figure 46: Type of drink purchased for lunch, by region and ACORN category, August 2005
Figure 47: Type of drink purchased for lunch, by media, supermarket usage and commercial TV viewing, August 2005
LUNCHTIME EATING HABITS – MOTIVATIONS AND INFLUENCES
Figure 48: Factors affecting where consumers buy lunch during the week, August 2005
What influences outlet choice?
Figure 49: Factors affecting where to buy lunch during the week, by the most popular outlets visited, August 2005
Figure 50: Factors affecting where to buy lunch during the week, by the next most popular outlets visited, August 2005
How do external factors affect purchasing habits?
Figure 51: Factors affecting where to buy lunch during the week, by food purchased, August 2005
Figure 52: Factors affecting where to buy lunch during the week, by drink purchased, August 2005
Do external influences play a part in determining who lunchtime consumers dine with?
Figure 53: Factors affecting where to buy lunch during the week, by who consumers eat lunch with, August 2005
What are the prime lunchtime motivators?
Figure 54: Factors affecting where to buy lunch during the week, by other factors affecting where consumers buy lunch, August 2005
 THE IMPACT OF GENERAL EATING HABITS ON LUNCHTIME EATING
Figure 55: Factors affecting where to buy lunch during the week, by the most popular attitudes towards food, eating and snacking, August 2005
Figure 56: Factors affecting where to buy lunch during the week, by the next most popular attitudes towards food, eating and snacking, August 2005
 LUNCHTIME TARGETING OPPORTUNITIES
Healthy-eaters (27% of adults or 13.3 million adults)
Snacking Tendencies (25% of adults or 12.3 million adults)
Unconcerned (48% of adults or 23.6 million adults)
Where do the consumer target groups usually buy lunch?
Figure 57: Consumer target groups, by outlets visited to purchase lunch, August 2005
What do the target groups buy for lunch?
Figure 58: Consumer target groups, by food purchased for lunch, August 2005
What influences the target groups’ lunchtime habits?
Figure 59: Consumer target groups, by factors affecting where to buy lunch during the week, August 2005
Lunchtime eating out repertoire by the type of eating out venue visited
Figure 60: Lunchtime eating out repertoire, by outlets visited, August 2005
MOTIVATIONS AND INFLUENCES – DETAILED DEMOGRAPHICS
Figure 61: Factors affecting where to buy lunch during the week, by gender, age, and socio-economic group, August 2005
Figure 62: Factors affecting where to buy lunch during the week, by detailed lifestage groups, August 2005
Figure 63: Factors affecting where to buy lunch during the week, by region and ACORN category, August 2005
Figure 64: Factors affecting where to buy lunch during the week by media, supermarket usage and commercial TV viewing, August 2005
Lunchtime target groups by demographics
Figure 65: Lunchtime consumer groups, by gender, age and socio-economic group, August 2005
Figure 66: Lunchtime consumer groups, by detailed lifestage groups, August 2005
Figure 67: Lunchtime consumer groups, by region and ACORN category, August 2005
Figure 68: Lunchtime consumer groups, by media usage, supermarket usage and commercial TV viewing, August 2005
THE FUTURE
Economic climate an important influence
Rising affluence boosts demand for premium products
Sandwich likely to remain supreme
Fast food fights back
Shifting demographics has some merits
Healthy eating products will see growth
Expanding ranges and formats
More product choice
FORECAST
The eating-out market: set for healthy growth
Figure 69: Forecast of the UK eating-out market, 2005-10
Lunchtime eating habits: a population-based forecast
Scenario 1: static
Figure 70: Population forecast of consumer typologies, scenario 1, 2005 and 2010
Scenario 2: convenience and health desires increase
Figure 71: Population forecast of consumer typologies, scenario 2, 2005 and 2010
Appendix I: demographic breakdown of lunchtime target groups
Figure 72: Appendix I: Demographic breakdown of lunchtime target groups, 2005