Complementary Medicines - UK - March 2005

INTRODUCTION AND ABBREVIATIONS
Definitions
Consumer research
Lifestage and Special Groups
ACORN
Advertising data
 ABBREVIATIONS
PREMIER INSIGHT
Opportunity with older age groups
Looking at the young
The economics of complementary medicines
Keep talking
EXECUTIVE SUMMARY
Legislation makes its mark
Market growth meets consumer enthusiasm
A highly-fragmented structure
Pinpoint targeting for advertising
Branching out
The consumer
Few visit the practitioner
A need for education
The future
MARKET DRIVERS
Incidence of ailments and complementary medicines
Figure 1: Complaints suffered from in the last 12 months, 2004
Figure 2: Use of remedies, 2004
Ageing population
Figure 3: Trends and projections in total UK population, by age group, 1999-2009
Role of the media
Complementary medicines and the law
Regulatory impact
Complementary medicines go mainstream
New product developments
MARKET SIZE AND TRENDS
Figure 4: UK retail sales of complementary medicines, 1999-2004
Figure 5: UK retail sales of complementary medicines, by sector, 2002 and 2004
Figure 6: UK retail sales of complementary medicines, by sector, 1999-2004
Herbal medicines experience strongest growth
Broadening usage benefits homeopathic remedies
Aromatherapy holds one fifth of market
MARKET SEGMENTATION
Herbal medicines
Figure 7: UK retail sales of herbal medicines, 1999-2004
Homeopathic remedies
Figure 8: UK retail sales of homeopathic remedies, 1999-2004
Aromatherapy essential oils
Figure 9: UK retail sales of aromatherapy essential oils, 1999-2004
THE SUPPLY STRUCTURE
Overview of supply
 HERBAL
Brand share
Figure 10: Manufacturers’ shares of licensed herbal medicines, 2002 and 2004
Company profiles
Bioforce
GR Lanes
Höfels
Lichtwer Pharma
Peter Black/Chefaro
Potter’s
 HOMEOPATHIC
Brand shares
Figure 11: Manufacturers' shares of OTC homeopathic remedies, 2002 and 2004
Company profiles
Nelsonbach
New Era
Weleda
 AROMATHERAPY ESSENTIAL OILS SUPPLIERS
Tisserand
 OWN-LABEL SUPPLIERS
Boots
Holland & Barrett
Tesco
NEW PRODUCT DEVELOPMENT
December 2004
November 2004
September 2004
July 2004
June 2004
May 2004
ADVERTISING AND PROMOTION
A specialist approach
Retailers’ top spend
Figure 12: Main monitored media advertising expenditure on selected complementary medicines brands, 2001-04
DISTRIBUTION
Grocers outpace other outlets
Figure 13: UK retail sales of complementary medicines, by type of product & type of outlet, 2004
Figure 14: UK retail sales of herbal and homeopathic medicines, by type of outlet, 2002 and 2004
Health food shops lose momentum
Figure 15: UK retail sales of aromatherapy essential oils, 2002 and 2004
THE CONSUMER
 COMPLEMENTARY MEDICINES GROUP
Who is consulted for remedies
Figure 16: Whom consulted for remedies, 2004
Not alternative to, but in addition to
Older groups rely on what they trust
A serious AB skew
Attitudes towards health and lifestyle
Figure 17: Attitudes towards health and lifestyle, 2004
A more focused attitude
Actively taking care
Experience with complementary medicine
Figure 18: Experience with complementary medicines, December 2004
Significant potential with men
Figure 19: Experience with complementary medicines, by gender, age and region, December 2004
Established lifestage looks to less-established medicine
Figure 20: Experience with complementary medicines, by marital status, presence of children, lifestage and household size, December 2004
Less well-off socio-economic groups dismiss
Figure 21: Experience with complementary medicines, by socio-economic group, working status and ACORN category, December 2004
Potential users read the broadsheets
Figure 22: Experience with complementary medicines, by media usage, television viewing and supermarket usage, December 2004
Attitudes towards complementary medicine
Figure 23: Attitudes toward alternative medicine, December 2004
THE CONSUMER – DETAILED DEMOGRAPHICS
Attitudes towards alternative medicine
Figure 24: Attitudes towards alternative medicine, by gender, age, socio-economic group, region, marital status and working status, December 2004
Figure 25: Attitudes towards alternative medicine, by presence of children, lifestage, Mintel’s Special Group and media usage, December 2004
Figure 26: Attitudes towards alternative medicine, by household size, ACORN category, TV viewing and supermarket usage, December 2004
Figure 27: Other attitudes towards alternative medicine, by gender, age, socio-economic group, region, marital status and working status, December 2004
Figure 28: Other attitudes towards alternative medicine, by presence of children, lifestage, Mintel’s Special Groups and media usage, December 2004
Figure 29: Other attitudes towards alternative medicine, by household size, ACORN category, TV viewing, and supermarket usage, December 2004
Who consumers consult for remedies (complementary medicine group)
Figure 30: Who consumers consult for remedies, complementary medicine group, by gender, age, socio-economic group, presence of children, marital status and working status, 2004
Figure 31: Who consumers consult for remedies, complementary medicine group, by household size, region, lifestage, Mintel’s Special Groups and family income, 2004
Attitudes towards health and lifestyle (complementary medicine group)
Figure 32: Attitudes towards health and lifestyle, complementary medicine group, by gender, age, socio-economic group, presence of children, marital status and working status, 2004
Figure 33: Attitudes towards health and lifestyle, complementary medicine group, by household size, region, lifestage, Mintel’s Special Groups and family income, 2004
Attitudes towards health and lifestyle (all adults)
Figure 34: Attitudes towards health and lifestyle, all adults, by gender, age, socio-economic group, presence of children, marital status and working status, 2004
Figure 35: Attitudes towards health and lifestyle, all adults, by household size, region, lifestage, Mintel’s Special Groups and family income, 2004
THE CONSUMER – ASSESSING ATTITUDES AND ENTHUSIASM
 TYPOLOGY OVERVIEW
Figure 36: Consumer research typologies, December 2004
The typologies examined
Alternatives
Sceptical
Uninformed
Assessing typology potential
Figure 37: Consumer research typologies, by experience with complementary medicines, December 2004
Enough reasons to try
Figure 38: Reasons for using alternative medicine, December 2004
Basing it on a recommendation
Advocacy groups
Women trust the pharmacist
More widespread interest
Experience still the key
Figure 39: Reasons for using alternative medicines, by number of reasons for use, December 2004
How to tap into the good word?
Not online
ASSESSING ATTITUDES AND ENTHUSIASM – DETAILED DEMOGRAPHICS
Consumer research typologies
Figure 40: Consumer research typologies, by gender, age and region, December 2004
Figure 41: Consumer research typologies, by socio-economic group and ACORN category, December 2004
Figure 42: Consumer research typologies, by lifestage, presence of children and Mintel's Special Groups, December 2004
Figure 43: Consumer research typologies, by media usage, supermarket usage and TV viewing, December 2004
Reasons for using alternative medicine
Figure 44: Reasons for using alternative medicine, recommendations, by gender, age, socio-economic group, ACORN category and working status, December 2004
Figure 45: Reasons for using alternative medicine, recommendations, by marital status, presence of children, lifestage, Mintel’s Special Groups and household size, December 2004
Figure 46: Reasons for using alternative medicine, recommendations, by region, media usage, TV viewing and supermarket usage, December 2004
Other reasons for using alternative medicine
Figure 47: Reasons for using alternative medicine, by gender, age, socio-economic group, region, marital status, working status and supermarket usage, December 2004
Figure 48: Reasons for using alternative medicine, by presence of children, lifestage, Mintel’s Special Groups and media usage, December 2004
Figure 49: Reasons for using alternative medicine, by household size, ACORN category, TV viewing and supermarket usage, December 2004
THE FUTURE
Legislation shapes market
Move to mainstream
Growing audience
FORECAST
Figure 50: Forecast of the complementary medicines market, by sector, 2004-09
Blurring lines between alternative and mainstream
Smaller suppliers able to keep a hand in homeopathic
Factors used in the forecast