Lifestyles of Baby Boomers - US - October 2004

INTRODUCTION AND ABBREVIATIONS
Introduction
Other Relevant Reports
Definition
Abbreviations & Terms
Abbreviations
Terms
EXECUTIVE SUMMARY
Boomers are largest generation
More diverse than their elders
Most Boomers are married—without children
Homeownership is the norm
More than four out of five Boomers are in the labor force
Boomers have higher than average expenditures
Housing expenditures account for one-third of Boomers’ budgets
Boomers spent more on used cars
Larger households require larger food budgets
Older Boomers spent more at full-service restaurants
Health care is not yet a pressing need
Boomers are still a strong market for entertainment
Women’s clothing is the largest apparel expenditure
Older Boomers spent the most on college costs
DEMOGRAPHICS OF BABY BOOMERS
Population
Graph 1: Number of births in the U.S. from 1909 to 2002
Figure 1: U.S. population by generation, 2004
Figure 2: Projections of the U.S. population by age, 2004 and 2010
Figure 3: U.S. population aged 35 to 54, by age and gender, 2004
Race and Hispanic Origin
Figure 4: U.S. population by age, race, and Hispanic origin, 2004
Figure 5: Population aged 35 to 54 by age, race, and Hispanic origin, 2004
Marital Status
Figure 6: Marital status of people aged 35 to 54, by age, 2002
Households
Figure 7: U.S. households, by age of householder, 2003
Figure 8: Households headed by people aged 35 to 54, by presence of children and age of householder, 2002
Homeownership
Figure 9: Homeownership rates, by age of householder, 2003
Employment
Figure 10: Labor force participation, by age, 2003
Figure 11: Percent of husbands and wives in the labor force, by age of reference person, 2003
Income
Figure 12: Median household income by age of householder, 2003
SPENDING PATTERNS OF BABY BOOMERS
 OVERVIEW
Figure 13: Number and percentage distribution of consumer units, by age, 2002
Figure 14: Average expenditures by all CUs and by CUs headed by people aged 35 to 54, by age, 2002
Graph 2: Average expenditures by all CUs and by CUs headed by people aged 35 to 54, 2002
Figure 15: Average expenditures of CUs headed by people aged 35 to 54, 1992 and 2002
Figure 16: Indexed expenditures by CUs headed by people aged 35 to 54, by age, 2002
Figure 17: Distribution of expenditures by all CUs and by CUs headed by people aged 35 to 54, by age, 2002
Figure 18: Average per capita expenditures by all CUs and by CUs headed by people aged 35 to 54, by age, 2002
Figure 19: Share of total expenditures accounted for by CUs headed by people aged 35 to 54, by age, 2002
 HOUSING EXPENDITURES
Figure 20: Average housing expenditures by all CUs and by CUs headed by people aged 35 to 54, by age, 2002
Graph 3: Selected average housing expenditures by all CUs and by CUs headed by people aged 35 to 54, by age, 2002
Figure 21: Indexed housing expenditures by CUs headed by people aged 35 to 54, by age, 2002
Figure 22: Average per capita housing expenditures by all CUs and by CUs headed by people aged 35 to 54, by age, 2002
Figure 23: Share of total housing expenditures accounted for by CUs headed by people aged 35 to 54, by age, 2002
 TRANSPORTATION EXPENDITURES
Figure 24: Average transportation expenditures by all CUs and by CUs headed by people aged 35 to 54, by age, 2002
Graph 4: Selected average transportation expenditures by all CUs and by CUs headed by people aged 35 to 54, by age, 2002
Figure 25: Indexed transportation expenditures by CUs headed by people aged 35 to 54, by age, 2002
Figure 26: Average per capita transportation expenditures by all CUs and by CUs headed by people aged 35 to 54, by age, 2002
Figure 27: Average per vehicle transportation expenditures by all CUs and by CUs headed by people aged 35 to 54, by age, 2002
Figure 28: Share of total transportation expenditures accounted for by CUs headed by people aged 35 to 54, by age, 2002
 FOOD AND BEVERAGE EXPENDITURES
Food and beverages at home
Figure 29: Average expenditures for food and beverages at home by all CUs and by CUs headed by people aged 35 to 54, by age, 2002
Graph 5: Selected expenditures for food and beverages at home by all CUs and by CUs headed by people aged 35 to 54, by age, 2002
Figure 30: Indexed expenditures for food and beverages at home by CUs headed by people aged 35 to 54, by age, 2002
Figure 31: Average per capita expenditures for food and beverages at home by all CUs and by CUs headed by people aged 35 to 54, by age, 2002
Figure 32: Share of total expenditures for food and beverages at home accounted for by CUs headed by people aged 35 to 54, by age, 2002
Food and beverages away from home
Figure 33: Average expenditures for food and beverages away from home by all CUs and by CUs headed by people aged 35 to 54, by age, 2002
Graph 6: Selected average expenditures for food and beverages away from home by all CUs and by CUs headed by people aged 35 to 54, by age, 2002
Figure 34: Indexed expenditures for food and beverages away from home by CUs headed by people aged 35 to 54, by age, 2002
Figure 35: Average per capita expenditures for food and beverages away from home by all CUs and by CUs headed by people aged 35 to 54, by age, 2002
Figure 36: Share of total expenditures for food and beverages away from home accounted for by CUs headed by people aged 35 to 54, by age, 2002
 HEALTH CARE EXPENDITURES
Figure 37: Average health care expenditures by all CUs and by CUs headed by people aged 35 to 54, by age, 2002
Graph 7: Selected average health care expenditures by all CUs and by CUs headed by people aged 35 to 54, by age, 2002
Figure 38: Indexed health care expenditures by CUs headed by people aged 35 to 54, by age, 2002
Figure 39: Average per capita expenditures by all CUs and by CUs headed by people aged 35 to 54, by age, 2002
Figure 40: Share of total health care expenditures accounted for by CUs headed by people aged 35 to 54, by age, 2002
 ENTERTAINMENT EXPENDITURES
Figure 41: Average entertainment expenditures by all CUs and by CUs headed by people aged 35 to 54, by age, 2002
Graph 8: Selected average entertainment expenditures by all CUs and by CUs headed by people aged 35 to 54, by age, 2002
Figure 42: Indexed entertainment expenditures by CUs headed by people aged 35 to 54, by age, 2002
Figure 43: Average per capita entertainment expenditures by all CUs and by CUs headed by people aged 35 to 54, by age, 2002
Figure 44: Share of total entertainment expenditures accounted for by CUs headed by people aged 35 to 54, by age, 2002
 APPAREL EXPENDITURES
Figure 45: Average apparel expenditures by all CUs and by CUs headed by people aged 35 to 54, by age, 2002
Graph 9: Selected average apparel expenditures by all CUs and by CUs headed by people aged 35 to 54, by age, 2002
Figure 46: Indexed apparel expenditures by CUs headed by people aged 35 to 54, by age, 2002
Figure 47: Average per capita apparel expenditures by all CUs and by CUs headed by people aged 35 to 54, by age, 2002
Figure 48: Share of total apparel expenditures accounted for by CUs headed by people aged 35 to 54, by age, 2002
 OTHER EXPENDITURES
Figure 49: Average expenditures on other categories by all CUs and by CUs headed by people aged 35 to 54, by age, 2002
Graph 10: Selected average expenditures on other categories by all CUs and by CUs headed by people aged 35 to 54, by age, 2002
Figure 50: Indexed expenditures on other categories by CUs headed by people aged 35 to 54, by age, 2002
Figure 51: Average per capita expenditures on other categories by all CUs and by CUs headed by people aged 35 to 54, by age, 2002
Figure 52: Share of total expenditures on other categories accounted for by CUs headed by people aged 35 to 54, by age, 2002