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Vodafone extends franchise operations to empty stores

Source: Mintel 18-09-2019

Vodafone has announced it will extend its franchising operations to empty stores on UK’s high streets. The telecommunications retailer aims to occupy 24 vacant retail spaces in efforts to boost their presence on the UK high streets. It will be the first time the retailer extends its franchising operations and the initiative aims to "offers local entrepreneurs the chance to manage the new stores from day one and earn commission". Vodafone added that the franchisee will not be incurred by any upfront costs.

The first two new stores to be opened earlier this month will be in Morecambe, Lancashire and St Austell in Cornwall. On this, Chief Executive Nick Jeffrey says: “As a business with its roots in the UK, we are keen to do what we can to help local communities, whether that is giving local entrepreneurs the opportunity to be their own boss of a retail store or extending our network to remote areas. New services have helped us become the fastest-growing home broadband provider this year and attract thousands of new mobile customers every week. With this momentum, we are looking to extend our high street presence so that we can provide face-to-face advice and support to even more customers.”

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