Author: Mintel Group Ltd.
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Primark to reveal the smallest store in Birmingham as it teams up with Legoland

Source: Mintel 21-10-2021

Primark is set to reveal the world’s smallest Primark store in Birmingham next week. The new store has been created in partnership with Legoland and is a replica of its 160,000 sq ft store which opened in 20219. The store is built from 2,988 Lego bricks and includes a mini-version of The Primark cafe with Disney, a beauty salon and 203 items of clothing.
People can book visits to the Primark store via the Legoland Discover Centre website.

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