Functional Beverages - US - September 2009
Functional Beverages - US - September 2009

The functional drinks market exhibited hefty growth till the onset of the recession, but showed signs of distress amid ongoing difficult economic environment. Even though the new product activity has remained strong during the recession, most of those products primarily target teens or young adults who tend to be price sensitive. Additionally, the market momentum during 2004-08 appears to have come more from the experiential attributes of new-age beverages such ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Functional Juice and Juice Drinks
Segment Performance—Energy Drinks
Segment Performance—Enhanced Water
Segment Performance—Functional Soy, Rice and Almond-based Drinks
Segment Performance—Functional Tea
Segment Performance—Functional Yogurt Drinks and Smoothies
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Natural Channel/SPINS
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Functional Beverage Purchases: Incidence, Frequency and Type
Attitudes Towards Diet, Health and Lifestyle
Reasons for Drinking Functional Beverages
Functional Beverages Opinions and Interest
Attitude towards Functional Beverages
Impact of Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Drug and Other
Companies and Brands
Brand Share—Functional Fruit Juice and Juice Drinks
Brand Share—Enhanced Water
Brand Share—Energy Drinks
Brand Share—Functional Tea
Brand Share—Soy, Rice and Almond-based Drinks
Brand Share—Functional Yogurt Drinks and Smoothies
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations