The changing demographics of America are reflected in the changing demographics of college students. Financial institutions trying to reach college students will have to adapt to the different financial needs, knowledge and backgrounds of various segments if they expect to gain their fair share of the market.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Demographic Profile of College Students
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Account Ownership
Communication Preferences
Attitudes toward Money and Investing
Source of Financial Information
Mobile App Usage
Use of Mobile Payment Services
Banking Behavior
Attitudes toward Financial Institutions
Attitudes toward Personal Finance
Involvement in Finances
Payment of Expenses
Financial Concerns after Graduation
Plans to Switch Banks
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
25th October 2015
"Student loan balances total more than $1.2 trillion and repayments on those loans are a burden to borrowers. There are several options for reducing those payments, but borrowers need to find the one that is right for them." 
27th August 2015
"When the CARD (Credit Card Accountability, Responsibility and Disclosure) Act of 2009 helped protect students from aggressive marketing efforts to sign them up for credit cards, banks switched their marketing efforts to checking accounts and debit cards. The arrangements banks have with schools are not necessarily the best for students ...
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What do the changing demographics of college students mean to financial institutions?
