Teens, College Students and Finance - US - May 2014
Teens, College Students and Finance - US - May 2014

“For financial institutions to be successful, they need to build their future customer base from among young people. However, the number of teenagers and college students is projected to shrink, and many of them aren’t interested in financial topics, anyway. Reaching them will require meeting them where they are, meaning that institutions need to adopt new methods of communications if they want to grow.”

– Robyn Kaiserman, Financial Services Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Implications
Trend Application

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers
Demographics of Teens and College Students

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Teens and Young Adults – Financial Accounts and Products Owned
Teens and Young Adults – Banking Channels Used
Teens and Young Adults – Attitudes toward Finances and Financial Education
Teens and Young Adults – Primary Types of Expenditures
Teens and Young Adults – Sources of Income and Financial Assistance
Teens and Young Adults – Attitudes toward Saving and Spending
Teens and Young Adults – Payment Methods for Everyday Expenses
College Students – Financial Brands Used
College Students – Attitudes toward Finance and Investments

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Trade Associations