While sales in many food and drink categories declined or remained stagnant between 2008 and 2010, sales of nutrition and energy bars rose considerably during this period. Additionally, there is some indication that the category is positioned well for future growth due to strong demand for better-for-you snacks and increasing pressure from regulators to produce more options low in calories, sodium and fat but high in essential nutrients.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Wellness Bars
Segment Performance—Diet Bars
Segment Performance—Athletic Bars
Segment Performance—Private Label Nutrition and Energy Bars
Retail Channels
Retail Channels—Supermarkets
The Natural Channel Marketplace
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Nutrition and Energy Bar Consumption
Brand Preferences
Reasons for Eating Nutrition and Energy Bars
Where Nutrition and Energy Bars are Purchased
Preferred Protein Sources for Nutrition and Energy Bars
Other Energy Supplements Used
Interests and Concerns for Nutrition and Energy Bars
Reasons for Not Eating Nutrition and Energy Bars
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Other FDMx Channels
Leading Companies
Brand Share—Wellness Bars
Brand Share—Diet Bars
Brand Share—Athletic Bars
Innovation and Innovators
Brands and the Advertising Landscape
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
SymphonyIRI Group Builders Panel—Key Household Purchase Measures
Appendix: Other Useful Consumer Tables
Appendix: SymphonyIRI Builders Panel Data Definitions
Appendix: Trade Associations
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How have sales of nutrition and energy bars fluctuated in recent years and how are they likely to change in the future?
