The restaurant industry faltered in the recession as consumers opted to stay home more for meals and drinks. All segments suffered, yet QSRs in general fared somewhat better, due to customers trading down. Within that realm, coffeehouses and donut shops saw a greater impact, with many customers deciding not to spend limited discretionary dollars on pricey coffee drinks.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Analysis: The Independent Coffeehouse
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Competitive Context
Market Size and Forecast
Market Factors
Menu Insights Analysis
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Coffee and Coffee Drinks Usage
Coffeehouse and Donut Shop Usage
Coffee and Coffee Drink Spending Trends and Rationales
Coffeehouse and Donut Shop Drinks Drunk Most Often
How Coffeehouses Are Used
What Coffeehouse Patrons Would Like to See More Of
Custom Consumer Groups: The Superfan
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Brands and the Advertising Landscape
Social Media Trends in Coffeehouses and Donut Shops
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Associations
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How best to compete against ever-encroaching competition from QSRs
