Energy Drinks and Energy Shots - US - July 2009
Energy Drinks and Energy Shots - US - July 2009

The energy drinks market emerged in 1997 in the U.S. with the introduction of Red Bull and is still a relatively immature market. However, following years of impressive growth, energy drinks sales slowed in 2008 amid the economic recession and growing consumer concerns about their safety. Despite the introduction of hundreds of new products in 2008, energy drinks sales grew only 8.5%. The emerging energy shot segment performed ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Energy Drinks (Non-aseptic)
Segment Performance—Energy Shots
Segment Performance—Energy Drink Mixes
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Natural Stores
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Energy Drinks Usage, Frequency and Brands—Adults
The Teen Consumer: Usage, Frequency and Brands
Teen Attitudes, Behavior and Motivations
Adult Attitudes, Behavior and Motivation
Usage Barriers
The Impact of Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Convenience Stores
Retail Channels—Drug and Other
Leading Companies
Brand Share—Energy Drinks (Non-aseptic)
Brand Share—Energy Shots
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders Panel Data—Key Household Purchase Measures
Appendix: IRI/Builders Panel Data Definitions
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations