Home Hair Color - US - January 2019
Home Hair Color - US - January 2019

"The home hair color market continues to struggle. Preferences for natural looks, concerns about damage, and complicated hair color trends―which are typically left to professionals―have placed downward pressure on the market. However, interest among both young and Black consumers is still strong, making them key markets for home hair color. The category will recover if brands listen to the demands of their target markets and promote products accordingly."

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
The Impact of Salon Services
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Product Usage
Sources of Inspiration
Retailers Shopped
Purchase Factors
Reasons for Avoiding At-Home Hair Color
Interest in Hair Color Trends

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Company Sales of Home Hair Color
What’s Working?
What’s Struggling?
What’s Next?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Key Players