“There is potential for energy drinks brands such as Red Bull or Monster to enter the super-concentrate market. These brands are likely to hold more resonance among young consumers than more family-oriented brands such as Robinsons.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Strengths and Weaknesses
Market Size and Segmentation
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Usage of Cordials and Squashes
The Consumer – Interest in Different Types of Squash/Cordial Products
The Consumer – Attitudes Towards Cordials and Squashes
The Consumer – Further Attitudes Towards Squashes and Cordials
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Advertising, Perceptions and Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Segmentation
Appendix – Brand Advertising, Perceptions and Social Media
Appendix – The Consumer – Usage of Cordials and Squashes
Appendix – The Consumer – Interest in Different Types of Squash/Cordial Products
Appendix – The Consumer – Attitudes Towards Cordials and Squashes
Appendix – The Consumer – Further Attitudes Towards Cordials and Squashes
28th May 2015
"Premium cordials, featuring sophisticated flavours and high-quality ingredients, are creating a growing juxtaposition to the family-oriented squashes which dominate the market." 
12th December 2014
"While Vimto is the latest squash brand to promote a hot serving suggestion to boost winter sales, taking cues from the herbal tea market in terms of offering emotional benefits can push this concept further."
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Cordial and squash brands can look to added functionality to boost their appeal
