Energy Drinks - US - May 2015
Energy Drinks - US - May 2015

The energy drink and shot category posted stellar gains of more than 50% between 2009 and 2014, thanks to consumers’ needing extra energy for their hectic lifestyles and specific popularity with Millennials. It has recovered from its lowest sales gains in 2013, when the category came under fire for ingredient safety, and is expected to see strong growth through 2019, increasing an estimated 52% from 2014-19.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Category Growth Forecast to Continue
Market Breakdown
Market Perspective
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Older Millennials Core Consumers
Young Millennial Attitudes and Behaviors
Fathers and Mothers Heavy Users
Key Drivers – Energy Drink and Shot Consumption
Mass Merchandisers Popular Retail Channel
Drinker Switching Behavior
Advertising Influences on Brand Selection
Users Want Regulation
Natural Consumption
Important Attributes

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Red Bull Leads Category, Coca-Cola Capitalizes on NOS
What’s Working?
What’s Struggling?
What’s Next?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Consumer
Appendix – Key Driver Analysis