The Wourth Group, owner of Hotter Shoes, has bought the German-based clothing firm Peter Hahn out of administration, a purchase that increases Wourth’s estimated annual turnover from £110m to £300m. Wourth, which is a recent rebranding of the Woolovers Group, now has a portfolio that includes Hotter Shoes, Peter Hahn, Scotts of Stow, and Thought Clothing.

The Chief Executive of the group, Mike Lester, stated that the common denominator of the companies it owns is that the majority of their customers are over 50. Wourth’s business model has been to buy companies out of administration and make them viable again. Lester said one method used to improve business at Hotter was to give its older customers what they wanted, which included printed catalogues alongside online information, as well as increasing the number of stores, because older customers prefer to try on items before buying them.