“In the context of a slowing smartphone market, manufacturers’ upgrade programmes can help gain valuable control of the smartphone distribution market, which has thus far been mostly in the hands of operators and specialist retailers. Moreover, such programmes can increase switching costs and further foster brand loyalty by leading customers to enter what in practice becomes a rolling year-by-year contract with the manufacturer. Furthermore, returned one-year-old devices would give manufacturers ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Manufacturer and Operating System
Smartphone Purchasing Process
Buying Intentions in the Next Two Years
Important Features When Upgrading
Smartphones’ Lifecycle and the Second-hand Market
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research – Manufacturers
Brand Research – Operating Systems
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
31st July 2017
“Samsung’s image has been knocked since the issues created by the recall and subsequent withdrawal of the Galaxy Note 7. A successful launch of the latest iteration of the Galaxy Note, due to be unveiled in August 2017, could see the brand put the tribulations of the past year firmly ...
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Potential developments of brand loyalty in a slowing smartphone market
