“Even though an improved economy has left Americans with a little extra money in their pockets, some are still struggling to find a balanced approach to spending. In an attempt to spend prudently while still enjoying whatever extra they have, consumers are meeting their financial obligations by saving and paying down debt, while allowing themselves modest luxuries like a nice dinner out.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
America Today – What Will Impact 2016
America Today – The People
America Today – The Economy
America Today – The Market
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
In-home Food
Dining Out
Alcoholic Drinks (In Home)
Alcoholic Drinks (Out of Home)
Non-alcoholic Drinks
Beauty and Personal Care
OTC and Pharmaceuticals
Household Care
Clothing, Footwear, and Accessories
Technology and Communications
Vacations and Tourism
Leisure and Entertainment
Home and Garden
Transportation
Personal Finance
Housing
Healthcare
Miscellaneous
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need To Know
The Consumer – How Extra Money is Spent
The Consumer – Attitudes toward Spending
The Consumer – Finding Financial Balance
The Consumer – Behaviors Leading to Balance
Consumer Segmentation
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Demographic Tables
Appendix – Category Expenditures Tables
26th December 2016
“It seems that at every income level consumers are still interested in saving. Coupons, discounts, and deals appeal to nearly everyone, making it more and more challenging for retailers to sustain their margins.” 
30th August 2016
“Improved economic conditions may give consumers a little extra spending money, but by and large consumers are spending prudently on everyday items in categories such as household care and splurging on small luxuries like a fun night out.”
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Consumers spending more on most categories over time
