Mobile Apps - US - October 2015
Mobile Apps - US - October 2015

"Mobile applications are becoming an increasingly critical part of consumers’ lives, but the market faces challenges in the form of consumer engagement and monetization. There is more pressure than ever to build intuitive apps that offer seamless experiences across devices and to become smarter about mobile targeting and promotions."

more
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Consumers’ Primary Mobile Device Operating Systems
Types of Smartphone and Tablet Apps Used
Number of Apps and Premium Features Downloaded
Mobile App Discovery Habits
Consumer Frustrations with Mobile Apps
Role of Mobile Apps in Consumers’ Lives
Consumers Opinions Regarding Mobile Apps

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Data Sources and Abbreviations
Appendix – Consumer