"Content has always been important for video game consoles, as exclusive titles have long defined the legacies of brands like Nintendo. As consoles become increasingly more connected, multifunctional devices, the hardware is increasingly defined by the software and services it offers. Consoles are challenged to find ways of meeting these demands while continuing to deliver an experience that still resembles traditional console gaming."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Video Game Console Ownership and Purchase Intent
Perception of Video Game Console Brands
Time Spent Playing Video Game Consoles
Role of Video Game Consoles in Consumers’ Lives
Importance of Video Game Console Features
Attitudes toward Buying Video Game Consoles
Video Game Consoles and Kids
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Video Game Consoles and Teens
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Consumer
31st May 2016
"Although the press has often painted a bleak portrait of the video game console market, the strong performance of the PlayStation 4 shows that consoles are far from dead. In fact, consumer interest in consoles remains high, especially among kids and teens. Gaming brands have an opportunity to capitalize on ... 
29th January 2016
“Retro gaming is in style, and an older player in the video game console market is hoping to tap into consumer nostalgia as well as demand for a time when games were not entirely about graphics. Brands hoping to leverage the popularity of retro may also consider how they can ... |
Console unit sales continued decline
