American Lifestyles 2015: The Connected Consumer – Seeking Validation from the Online Collective - US - April 2015
American Lifestyles 2015: The Connected Consumer – Seeking Validation from the Online Collective - US - April 2015

“Americans have endless choices to make on a daily basis and even the simple act of buying staple household products can be overwhelming to those who have yet to establish a routine or build brand loyalties. In a never-ending quest to buy the ‘best,’ consumers are looking to others’ opinions and experiences via online review sites to validate their choices – and to avoid feeling buyers’ remorse.”

– Fiona O’Donnell, Category ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
America Today – The People
America Today – The Economy
Expenditure Overview

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

In-home Food
Dining Out
Alcoholic Drinks (In Home)
Alcoholic Drinks (Out of Home)
Non-alcoholic Drinks
Beauty and Personal Care
OTC and Pharmaceuticals
Household Care
Clothing, Footwear, and Accessories
Technology and Communications
Vacations and Tourism
Leisure and Entertainment
Home and Garden
Transportation
Personal Finance
Housing
Miscellaneous

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Changes to Spending and Impact of Online Reviews
The Consumer – Attitudes toward Online Reviews
The Consumer – Seeking and Posting Opinions Online
The Consumer – Where Opinions are Sought
The Consumer – Online Review Sites – Usefulness and Trustworthiness
The Consumer – How Extra Money is Spent
The Consumer – Segmentation – The Influenced and the Influencers

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Population and Demographic Tables
Appendix – Category Expenditures Tables
Appendix – Fan Chart Forecast Methodology